In another “Ask Me Anything” episode of The Clarity Advisors Show, host Ken Trupke answers a listener’s question about core values, explaining what they are, how to define them, and then how to use them with your team.
Send Ken an email if you have a question you’d like answered or a topic you’d like to see covered in an upcoming show.
Timeline
(00:20): Introduction.
(01:09): Defining the core purpose vs. the core values.
(04:00): Getting started.
(04:03): The “blank sheet” approach.
(05:32): The “head start” approach.
(07:28): Five tips for defining your core values
(07:38): No. 1 – Be short and clear.
(08:55): No. 2 – Be memorable.
(10:25): No. 3 – Be real.
(14:58): No. 4 – Be unique.
(17:30): No. 5 – Be actionable.
(19:05): Review.
Episode Quotes
“Our core purpose – or our mission as some people call it – defines the 'what' and the 'who'. That’s what you do and who you serve.”
“The Core Values that define 'how' you work. They're the characteristics that when combined, uniquely define your team at its best.”
“Your core values are for your team. They're not for your customers.”
“'People like us do things like this.' That’s a way of describing culture.”
“While you can share values with another company, the combination of values shouldn't describe a lot of other companies.”
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