The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Congrats, you’re here. There are very few humans on earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done. You're a black sheep, an unconventional thinker who heads left while the masses flock right. You're in the 1%. Thank goodness for you. You also know you've barely scratched the surface of your company's true revenue potential and you're looking for proven strategies to take the business to the next level via the shortest, most effective route. Welcome. You’re in the right place. Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it. Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster. Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more. Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest).
Episodes
Everyone’s chasing the next big thing — crypto, AI, the latest fad. But the real fortune? It’s usually sitting right under your nose.
In this episode, you’ll learn how to mine the hidden assets in your business and turn overlooked strengths into unstoppable growth.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and ...
What made Coke’s “Share a Coke” campaign so powerful?
It wasn’t just names on bottles. It was a masterclass in hyper-personalization.
In this episode, discover why generic branding is dead, what today’s consumers really expect, and how to make your brand the one people pick up, keep, and share.
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Are you interested in becoming the published author of a powerful book to help you attract mo...
What do a sky-blue hippie bus, two nosy old ladies, and a colossal corporate mistake have in common?
Join me as I unpack Volkswagen’s epic misfire relaunching the iconic VW bus — and the lesson every business needs to hear before launching anything.
Because when you forget who you’re building for, you don’t just lose sales…
You lose the soul of the brand.
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Are you interested in bec...
What do Porsche, Ferrari, and Lamborghini all have in common? They don’t discount, they don’t flood the market, and they don’t complicate their offers.
Instead, they simplify, focus, and protect their brands.
In this episode, you’ll discover why chasing “more” could be costing your business profits and how scaling back might actually be your fastest path to growth.
Sales team doubled. Revenue flat.
If that sounds familiar, this episode unpacks the silent killer in most sales orgs and the shift that turns your marketing from "noise maker" into a revenue engine that actually drives the deals.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition?...
Sales was chasing leads. Marketing was chasing attention. Nobody was chasing results.
This episode walks through one type of Growth Engine we build for clients to stop the scramble and start scaling - quietly, systematically, exponentially, without burning out your team or adding more headcount.
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Are you interested in becoming the published author of a powerful book to help you attract ...
AI is the great equalizer - until it isn’t.
If everyone’s using the same tools, what’s left to make your business unforgettable? This episode reveals why your brand is the last true differentiator and the most important weapon in the AI arms race.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the comp...
Most brands try to please everyone and end up not meaning much to anyone. Liquid Death made people mad - and made a fortune doing it.
This episode unpacks how to build a brand people either love or hate, and why that’s exactly the point.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? I...
Ideas don’t win. Execution does.
This episode gives you the 9-step shortcut we use with clients to turn hand-wringing into high-converting launches - without wasting six months in the “what if” zone.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your h...
Still optimizing for Google? You're already behind. AI now decides who gets found (and who disappears). In this episode, you’ll learn how to future-proof your business and become the brand AI search engines love to recommend.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine ...
Some brands get bought. Others get worshiped.
If you're ready to be the latter, this episode unpacks the strategy behind customer devotion and how to make your brand the one they tattoo on their body - even B2B (seriously!)
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine h...
Some brands get bought. Others get worshiped.
If you're ready to be the latter, this episode unpacks the strategy behind customer devotion and how to make your brand the one they tattoo on their body - even B2B (seriously!)
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine h...
You're crushing it — clients are happy, money is flowing…perfect time to take your foot off the gas, right?
Wrong!
This episode shows how complacency sneaks in—and how to Amazon-proof your success before it eats itself.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holdi...
Spotted: a homeless man, a Yankees cap, and that day's edition of the Wall Street Journal.
This unexpected moment delivered me a sharp jolt of perspective—and a playbook for keeping my head straight when it feels like the world’s on fire (thank you media circus). If you're feeling overwhelmed or wondering where the next hits are going to come from, take a listen to this - it just might help.
Taking your brand international? Tread carefully.
In this episode, we unpack 9 jaw-dropping global branding blunders - from BMW's national anthem fiasco to KFC’s finger-lickin' translation fail in Beijing and the million-dollar lessons hiding inside each one.
Whether you’re expanding overseas or just dreaming about it, this is your fast-track primer on what not to do. Learn how to dodge cultural landmines, localize with i...
Imagine being told you can’t buy something—even if you have the money. That’s the magic of the Birkin bag, Hermes’ masterclass in luxury marketing. No ads, no discounts—just pure exclusivity.
But here’s the twist: the same strategy that makes a handbag a status symbol can be applied to your business.
In this episode, we break down how to create demand, position your brand as a destination, and market in a way that attracts only th...
The most polished, high-production ads don’t always win.
Sometimes, the weird, offbeat, or unexpected ones steal the show. Case in point: the ad that shouldn’t have worked—but outperformed everything else.
In this episode, we unpack why the Wildcard Strategy—breaking a few marketing “rules” on purpose—can give your brand an instant edge. If you’ve been playing it safe, this might be the shake-up your strategy needs.
Most brands do everything they can to sell more.
Patagonia built a billion-dollar empire by telling customers to buy less. From its “Don’t Buy This Jacket” campaign to its radical transparency, Patagonia flipped the script on marketing and became the most trusted brand in America. So what can your business learn from their strategy? I
n this episode, we unpack the bold branding moves that turned Patagonia into a movement—and how you...
Rebranding is one of the most powerful ways to reposition your business, elevate perception, and drive higher profits—but only when done strategically.
Jaguar’s recent rebrand set out to reinvigorate and modernize their legacy brand and push it into the ultra-luxury category, yet the execution left many loyal customers horrified and confused.
In this episode, we unpack what went wrong, the critical elements of a...
Kobe Bryant wasn’t just a basketball legend—he was a master of mindset, discipline, and pushing past limits. His leadership wasn’t about pleasing people; it was about demanding greatness.
In this episode, we take a look at Kobe’s most powerful lessons on success, resilience, and thinking bigger, from his brutal honesty about failure to the “GOAT mountain” he climbed to learn from the best.
If you’ve ever needed a shot of motivation...
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