The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Congrats, you’re here. There are very few humans on earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done. You're a black sheep, an unconventional thinker who heads left while the masses flock right. You're in the 1%. Thank goodness for you. You also know you've barely scratched the surface of your company's true revenue potential and you're looking for proven strategies to take the business to the next level via the shortest, most effective route. Welcome. You’re in the right place. Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it. Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster. Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more. Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest).
Episodes
Taking your brand international? Tread carefully.
In this episode, we unpack 9 jaw-dropping global branding blunders - from BMW's national anthem fiasco to KFC’s finger-lickin' translation fail in Beijing and the million-dollar lessons hiding inside each one.
Whether you’re expanding overseas or just dreaming about it, this is your fast-track primer on what not to do. Learn how to dodge cultural landmines, localize with i...
Imagine being told you can’t buy something—even if you have the money. That’s the magic of the Birkin bag, Hermes’ masterclass in luxury marketing. No ads, no discounts—just pure exclusivity.
But here’s the twist: the same strategy that makes a handbag a status symbol can be applied to your business.
In this episode, we break down how to create demand, position your brand as a destination, and market in a way that attracts only th...
The most polished, high-production ads don’t always win.
Sometimes, the weird, offbeat, or unexpected ones steal the show. Case in point: the ad that shouldn’t have worked—but outperformed everything else.
In this episode, we unpack why the Wildcard Strategy—breaking a few marketing “rules” on purpose—can give your brand an instant edge. If you’ve been playing it safe, this might be the shake-up your strategy needs.
Most brands do everything they can to sell more.
Patagonia built a billion-dollar empire by telling customers to buy less. From its “Don’t Buy This Jacket” campaign to its radical transparency, Patagonia flipped the script on marketing and became the most trusted brand in America. So what can your business learn from their strategy? I
n this episode, we unpack the bold branding moves that turned Patagonia into a movement—and how you...
Rebranding is one of the most powerful ways to reposition your business, elevate perception, and drive higher profits—but only when done strategically.
Jaguar’s recent rebrand set out to reinvigorate and modernize their legacy brand and push it into the ultra-luxury category, yet the execution left many loyal customers horrified and confused.
In this episode, we unpack what went wrong, the critical elements of a...
Kobe Bryant wasn’t just a basketball legend—he was a master of mindset, discipline, and pushing past limits. His leadership wasn’t about pleasing people; it was about demanding greatness.
In this episode, we take a look at Kobe’s most powerful lessons on success, resilience, and thinking bigger, from his brutal honesty about failure to the “GOAT mountain” he climbed to learn from the best.
If you’ve ever needed a shot of motivation...
Your marketing works hard to attract leads—so why aren't you getting the sales results you expect from them?
The truth is, the biggest obstacle to sales often isn’t your leads choosing your competitors—it’s hidden inside your own business.
From unintentional roadblocks to well-meaning employees who accidentally push customers away, this episode uncovers the subtle (and not-so-subtle) ways companies sabotage their own success. ...
What if your business felt irreplaceable?
The kind of brand that makes clients feel like VIPs before they even sign on the dotted line?
In this episode, we break down how luxury brands—both B2C and B2B—create seamless, high-status experiences that make customers chase them. From a financial firm that landed a $50M deal with a single “gift” to a consulting company that turned exclusivity into billions in contracts, we reveal real-wo...
Insurance—boring, frustrating, and full of red tape, right?
Not anymore.
In this episode, we dive into how Lemonade turned the insurance industry on its head, ditching the archaic rule book and creating a brand people actually love.
From AI-powered instant claims to a business model that wants to pay you instead of fight you, Lemonade has rewritten the game. But what can you learn from their disruption?
Whether you’re in insurance ...
What if your sales team didn’t have to chase leads but only closed pre-qualified deals?
This episode explores how AI is transforming sales by turning marketing into your greatest asset. Learn about the tools and strategies revolutionizing the way businesses scale smarter.
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and se...
What do Hermès, Rolls-Royce, and AmEx have in common?
Exclusivity.
In this episode, we uncover the art of making your brand irresistible to affluent buyers through scarcity, experience, and gatekeeping. If you want to sell without selling, don’t miss this.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from...
When was the last time your brand had a refresh?
If it’s blending in, plateauing in sales, or failing to attract the right clients, this episode is for you. Learn how to reposition your brand to reignite desire and stand out in a crowded market.
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the compet...
Affluent buyers don’t just buy products—they buy into legacies.
Discover how to build a power brand that radiates trust, exclusivity, and aspiration. With real-world examples and private client insights, this episode shows you how to stand out in the luxury market.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you a...
Think you need millions for a blockbuster ad campaign? Think again.
From emotional storytelling to guerrilla marketing genius, this episode breaks down how to create buzz-worthy campaigns that deliver results—without breaking the bank.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the compet...
What’s the difference between selling a product and creating a luxury experience?
Perception.
Join us as we uncover how to reposition your brand, elevate client experiences, and command premium pricing—all while connecting with the affluent audience.
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set ...
Are you leaving money on the table?
This episode reveals three powerful pricing strategies to maximize profits and attract more clients. From "true value" pricing to micro-strategies that break buyer resistance, learn how to make your pricing a competitive advantage.
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal...
Discover why being a hare in business—fast, bold, and innovative—is your secret weapon. In this episode, we explore how to stand out, disrupt the market, and turn incremental growth into exponential success. Ready to leave the tortoises behind? Tune in for actionable insights and inspiring stories.
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attrac...
How can you double your referral rate and turn happy clients into loyal ambassadors for your brand? In this episode, we break down innovative strategies to ramp up referrals—from offering tangible rewards and exclusive perks to timing your referral asks perfectly. We explore examples like Dropbox’s clever storage incentives, Tesla’s VIP treatment, and Harry’s pre-launch buzz to show how these tactics work in real life. Plus, learn ...
Ever wondered why some brands command attention and higher prices, even when their products aren't much different from the competition? It all comes down to brand value—your business’s hidden superpower that elevates its worth, loyalty, and market impact. In this episode, we unpack how to measure your brand’s value using methods like the Income Approach (think Disney-level licensing power), Market Approach (think iconic acquis...
What happens when a brand gets millions of social media hits but fails to make a single sale? This episode dives into the infamous Snoop Dogg x Solo Stove campaign that went viral for all the wrong reasons. While their collaboration hit big numbers online, it completely missed the mark with the actual target market. Discover the costly lesson here: why having a rock-solid marketing strategy that connects with real buyers is essenti...
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