The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Congrats, you’re here. There are very few humans on earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done. You're a black sheep, an unconventional thinker who heads left while the masses flock right. You're in the 1%. Thank goodness for you. You also know you've barely scratched the surface of your company's true revenue potential and you're looking for proven strategies to take the business to the next level via the shortest, most effective route. Welcome. You’re in the right place. Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it. Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster. Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more. Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest).
Episodes
Your marketing works hard to attract leads—so why aren't you getting the sales results you expect from them?
The truth is, the biggest obstacle to sales often isn’t your leads choosing your competitors—it’s hidden inside your own business.
From unintentional roadblocks to well-meaning employees who accidentally push customers away, this episode uncovers the subtle (and not-so-subtle) ways companies sabotage their own success. ...
Sales slowing down? Don’t panic—and definitely don’t reach for the discount lever.
In this episode, I’m unpacking one of the most damaging (yet common) knee-jerk reactions in business: cutting prices when sales stall. It’s understandable, but almost always the wrong move. Discounting not only trains your buyers to wait for a deal—it erodes your brand and drags you straight into commodity pricing hell.
What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common?
They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines.
In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic ...
Most companies waste years marketing to the masses before eventually realizing that just a few dream clients can change everything.
In this episode, I share the faster path — how to identify your Dream 100 and reach them using a simple, old-school direct mail strategy that still outperforms every digital tactic today with no spam and no funnels.
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Are you interested in becoming the pub...
What do a 200-pound tuna, a forgotten stuffed giraffe, and a pair of designer pantyhose have in common?
They’re all proof that legendary brands don’t just serve customers — they create loyalty for life.
In this episode, you’ll learn how to build that same kind of magic into your business — by creating moments and stories your customers will never forget.
That “free water” offer? It came with a $15,000 sales pitch.
In this episode, we unpack why desperate selling kills trust and how smart brands make buyers chase them instead.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6...
Ever been on a date so bad it was unforgettable?
In this episode, I share the Bumble disaster that turned into a masterclass in marketing and the three lessons every brand needs to hear.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as qu...
Everyone’s chasing the next big thing — crypto, AI, the latest fad. But the real fortune? It’s usually sitting right under your nose.
In this episode, you’ll learn how to mine the hidden assets in your business and turn overlooked strengths into unstoppable growth.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients an...
What made Coke’s “Share a Coke” campaign so powerful?
It wasn’t just names on bottles. It was a masterclass in hyper-personalization.
In this episode, discover why generic branding is dead, what today’s consumers really expect, and how to make your brand the one people pick up, keep, and share.
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Are you interested in becoming the published author of a powerful book to help you attract ...
What do a sky-blue hippie bus, two nosy old ladies, and a colossal corporate mistake have in common?
Join me as I unpack Volkswagen’s epic misfire relaunching the iconic VW bus — and the lesson every business needs to hear before launching anything.
Because when you forget who you’re building for, you don’t just lose sales…
You lose the soul of the brand.
What do Porsche, Ferrari, and Lamborghini all have in common? They don’t discount, they don’t flood the market, and they don’t complicate their offers.
Instead, they simplify, focus, and protect their brands.
In this episode, you’ll discover why chasing “more” could be costing your business profits and how scaling back might actually be your fastest path to growth.
Sales team doubled. Revenue flat.
If that sounds familiar, this episode unpacks the silent killer in most sales orgs and the shift that turns your marketing from "noise maker" into a revenue engine that actually drives the deals.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competitio...
Sales was chasing leads. Marketing was chasing attention. Nobody was chasing results.
This episode walks through one type of Growth Engine we build for clients to stop the scramble and start scaling - quietly, systematically, exponentially, without burning out your team or adding more headcount.
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Are you interested in becoming the published author of a powerful book to help you attrac...
AI is the great equalizer - until it isn’t.
If everyone’s using the same tools, what’s left to make your business unforgettable? This episode reveals why your brand is the last true differentiator and the most important weapon in the AI arms race.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the co...
Most brands try to please everyone and end up not meaning much to anyone. Liquid Death made people mad - and made a fortune doing it.
This episode unpacks how to build a brand people either love or hate, and why that’s exactly the point.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition?...
Ideas don’t win. Execution does.
This episode gives you the 9-step shortcut we use with clients to turn hand-wringing into high-converting launches - without wasting six months in the “what if” zone.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your...
Still optimizing for Google? You're already behind. AI now decides who gets found (and who disappears). In this episode, you’ll learn how to future-proof your business and become the brand AI search engines love to recommend.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagin...
Some brands get bought. Others get worshiped.
If you're ready to be the latter, this episode unpacks the strategy behind customer devotion and how to make your brand the one they tattoo on their body - even B2B (seriously!)
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine...
Some brands get bought. Others get worshiped.
If you're ready to be the latter, this episode unpacks the strategy behind customer devotion and how to make your brand the one they tattoo on their body - even B2B (seriously!)
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine...
You're crushing it — clients are happy, money is flowing…perfect time to take your foot off the gas, right?
Wrong!
This episode shows how complacency sneaks in—and how to Amazon-proof your success before it eats itself.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine hol...
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