The Clientside Podcast

The Clientside Podcast

The Clientside podcast is a regular discussion show hosted by digital agency founder and best-selling author Andrew Armitage. Each episode offers insights and discussion for those working “clientside” to expand their knowledge of digital marketing, strengthening the impact they can have in their job roles. The Clientside Podcast was created by Andrew because he wanted to capture some of the conversations he found himself having with clients on an almost daily basis. It’s clear that not every in-house marketer has the same opportunities to develop their skills, but being surrounded by fast-paced change makes it more important than ever to stay on top of new trends and technology in digital marketing. If you’d like to appear as a guest on the show, we’d love to hear from you. Please send an email to hello@theclientside.show with details of a topic you’d love to talk about and the benefits that our audience would get from it.

Episodes

December 5, 2022 41 min

With a diverse career from full-stack dev to design system product owner working for large and small organisations and spell as a freelancer, Dan has straddled the worlds of design and development for most of his working life. Design systems have been a way of bringing these experiences together along with running teams, communication and collaboration.

In this episode we talk about what a Design System is and how it adds value to...

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Andrew talks in this episode to Caroline Joynson, founder of Cheerleader PR, about how to get a business 'PR ready', how to avoid PR overwhelm with the number of print and digital channels, solving copyright conundrums, and the super-savvy way to handle journalists.

Read the full transcript and access the show notes at https://adigital.agency/podcast.

Follow Andrew on Twitter at https://twitter.com/aarmitage or connect on...

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Andrew chats to Jasper Hegarty-Ditton, head of digital and data at Leeds University Union, about digital transformation, sustainability, student summer balls and catering for the digital consumers of the future.

Connect with Jasper on LinkedIn at https://www.linkedin.com/in/ja...

Read the full transcript and access the show notes at https://adigital.agency/podcast.

Follow Andrew on Twitter at https://twitter.com/aarmitage or con...

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In this episode Andrew talks to digital startup expert Katie Nicholson about funding, investment and the vital importance of having clear goals when you approach potential investors. Katie works on a variety of corporate and start-up related projects and recently became co-director of Founded and Startup Grind Isle of Man. Her skills span specialisms including software development, e-gaming and early-stage investment industries.

C...

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In this illuminating episode of The Clientside Podcast Andrew chats to Akshay Upadhye, co-founder and COO of spend analytics company Spendkey Limited. Drawing on more than 25 years' experience in technology and consulting, Akshay talks about the role and relevance of data in digital transformation projects, while guiding us on how not to get ourselves drowned in an ocean of unnecessary data. He also reassures us that there'...

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In this episode Andrew talks to Vince Chan, an expert in digital transformation with experience at British Airways, NatWest Bank Investment, Shell Oil Company and Digicel. He proclaims himself a real believer in keeping things as simple as possible, building work cultures in which people can be 100% authentic with one another, and keeping a very close eye on customer sentiment.

Connect with Vince on LinkedIn at https://www.linkedi...

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In this podcast Andrew chats with Alex Kershaw and Robbie Still. Alex is head of digital transformation at the Royal Society of Wildlife Trusts (RSWT) and Robbie leads digital projects for the Kent Wildlife Trust. Here, they reveal how they coordinate their digital activities across a wide and complex network of organisations, and how – although their work involves everything from spreadsheets to bison collars – their daily drive i...

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"Tech and change have always been my passion", declares Hospice UK's digital supremo Stephen Thorlby-Coy. In this podcast he talks to A Digital's Andrew Armitage about why he loves using all the skills and experience he's gained over 20 years in the public, and private and third sectors to help transform people’s lives.

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Andrew talks to Frank Fenten of Manchester-based dinosaur.co.uk about what user experience means to him and why companies that put a simple customer led mission at the heart of their brand are so successful. Frank believes a marriage of brand and user experience lies at the heart of many of the world's most successful companies.

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Andrew speaks to Nic Jones, an e-commerce and online marketing specialist with over 20 years experience, both agency and client side. Over the years he's worked on both large e-commerce design-and-build projects and microsites, as well as SEO, PPC, SEM, and developing mobile apps. In this thought-provoking conversation Andrew and Nic somehow cover everything from pink flamingos to floating heads on computer screens, while delvi...

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Andrew speaks to Michael Jervis, head of digital at e-commerce retailer Mattress Online. He leads all the company's technology implementations as well as digital marketing efforts in content marketing, product marketing, on-site promotions and traffic acquisition. In this episode they chat about about e-commerce, platforms, integrations, content, and why customer comfort is key – especially where mattresses are involved!

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March 7, 2022 45 min

In this episode Andrew talks to Dan Suttle about cyber security. They chat about the role of the CISO (Chief Information Security Officer), why maintaining software and applying security patches is so important but also about the range of cyber threats and how companies should prioritise their defences to ensure their assets are well protected.

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Our first episode of 2022! Andrew talks to Ethan about the growth of TikTok. Ethan is just 23 and has set up is own agency in just 6 months. While Ethan’s agency is just 6 months old, like many of this generation, he’s grown up with social media using Instagram, Snapchat, TikTok for as long as he can remember.

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December 20, 2021 46 min

Angelo Ponzi has  extensive, practical, hands-on experience in marketing, branding, advertising, research, and sales. He has worked in a multitude of industry segments and brand categories including B2B  as well as B2C. Brands he has worked with include Unilever, Disney, Ketel One Vodka, Nestle Purina and many more.

On this episode Andrew and Angelo talk all things strategic marketing.

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Tom Martin is certified by YouTube as an expert in both audience growth and digital rights. He has led the YouTube strategy for some of the world's largest and most successful media companies, gaining them millions of subscribers and billions of views. He speaks with Andrew about growing a YouTube channel and SEO optimisation.

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November 8, 2021 43 min

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Claire Whittaker is a business systems and automation coach and the founder Artificially Intelligent Consulting.

Claire's vision is to change the way people are working in a way that prioritises freedom & creativity. Working at Amazon she managed global programs and experienced hustle culture first hand, seeing the impact on her own mental health.

Claire has set out on a mission to help visionary entrepreneurs save 20+...

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September 27, 2021 55 min

Alex Brueckmann is a globally active strategist, board advisor, and executive coach. Originally from Germany and now living in Canada, he works with business leaders so they can crystallise their organisational identity and build a legacy that extends beyond profit, creating value and making a sustainable impact.

Alex is the author of an upcoming book called The Nine Elements of Organizational Identity which will be released late ...

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In this episode of the Clientside Podcast Andrew Armitage discusses accessibility with Svetlana Kouznetsova.

Svetlana Kouznetsova is an independent accessibility consultant whose combination of personal experience of deafness and professional experience with accessibility gives a valuable insight into the importance of accessibility.

Details of the show, transcript and show notes can be found at https://adigital.agency/podcast/ma...

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In this episode of the Clientside podcast Andrew Armitage talks to Alison Ver Halen about the value of writing and maintaining a blog for business.

Blogging for business allows you to own your own content whilst driving traffic and attracting new customers! There is an investment in maintaining a blog, however in today's episode Alison shares some tips and tricks for getting the best return on that investment.

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