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August 16, 2022 39 mins

In this illuminating episode of The Clientside Podcast Andrew chats to Akshay Upadhye, co-founder and COO of spend analytics company Spendkey Limited. Drawing on more than 25 years' experience in technology and consulting, Akshay talks about the role and relevance of data in digital transformation projects, while guiding us on how not to get ourselves drowned in an ocean of unnecessary data. He also reassures us that there's one thing that will always get our creative juices flowing better than AI and ML ever could – and that's collaborating with other real human beings just like ourselves.

Connect with Akshay on LinkedIn at https://www.linkedin.com/in/akshayupadhye

Read the full transcript and access the show notes at https://adigital.agency/podcast.

Follow Andrew on Twitter at https://twitter.com/aarmitage or connect on LinkedIn at https://www.linkedin.com/in/andrewarmitage.

Find out more about A Digital at https://adigital.agency

Get a free copy of Andrew's book, Holistic Website Planning at https://gothedistance.website.

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