Why customer comfort is always key, with Michael Jervis of MattressOnline

Andrew speaks to Michael Jervis, head of digital at e-commerce retailer Mattress Online. He leads all the company's technology implementations as well as digital marketing efforts in content marketing, product marketing, on-site promotions and traffic acquisition. In this episode they chat about about e-commerce, platforms, integrations, content, and why customer comfort is key – especially where mattresses are involved!