The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape. Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing. In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice. From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom. You’ll get practical tips to help you stay ahead of the curve and outshine your competition. Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services. The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age. Tune in to The Clinic Marketing Podcast, previously called Propel Your Practice Podcast, where we simplify digital marketing into easy-to-follow steps, empowering you to implement these strategies and see real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level. For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together! For more details, visit: https://propelyourcompany.com/
Episodes
Are you ready to start adding content to your website, but unsure where it should go? No need to stress.
We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.
Today we’ll go over:
- What your fixed website pages are used for
- What fixed website pages should be on your site and why
- How your main website pages an...
In this episode of The Clinic Marketing Podcast, we’re tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them.
You’ll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff, just results. Tune in now!
Episode webpage & shownotes: https://propelyourcompan...
A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients.
In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local pack.
Healthcare is inherently local, and by making this small change, you’ll send a str...
Stop throwing money away on ads that lead nowhere! In this episode, we tackle a common question that could be costing your clinic thousands in wasted marketing dollars: What's the difference between website pages and landing pages, and when should you use each?
Episode webpage and show notes: https://propelyourcompany.com/landing-pages-for-promos/
Are you ready to take your clinic's SEO to the next level? In this episode, we share our #1 SEO website secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations.
How? It's all about optimizing your website's location pages.
Your location pages can be powerful digital ambassadors for each office, driving both search visibility and patient ...
Ready to supercharge your clinic’s website? Discover whether a complete website overhaul or targeted facelift is the key to more patient bookings.
You'll uncover:
- The tell-tale signals that point to “redesign” versus “refresh”
- How fast-acting content and SEO tweaks can lift traffic (and patient calls) in weeks
- Why cookie-cutter clinic website content templates fail and can tank your rankings
- And more
Live Webinar Replay: How AI Is Redefining Search for Clinics — and What You Must Do Next
> https://propelyourcompany.com/ai-search
Sign up now to watch it on-demand (available for a limited time).
Send in your questions. ❤ We'd love to hear from you!
🎉 Live Webinar: How AI Is Redefining Search for Clinics — and What You Must Do Next
🎥 Watch the free SEO webinar – Rank higher on Google without ad spend
Let's...
Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice.
Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medica...
"Does blogging actually help a clinic book more patients?" As a healthcare provider, you've probably wondered if spending time creating blog content is worth the effort when platforms like Instagram and TikTok seem to dominate the information landscape. The answer might surprise you.
Learn how to transform your posts into patient-booking machines.
In this episode you’ll learn:
- Patient-focused topic sourcing from FAQ...
Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study.
We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business Profile) listing.
Here you’ll learn:
- What citations are
- Key elements of ...
Struggling with AI-generated content for your healthcare practice? You're not alone. Google isn't against AI content—it's against lazy implementation that lacks the human touch patients need when making healthcare decisions.
This episode tackles the critical balance between leveraging AI's efficiency and maintaining the authenticity your patients demand. We dive deep into the three specific red flags th...
Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competi...
If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead.
Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/
Send in your questions. ❤ We'd love to hear from you!
Propel Marketing & DesignImprove ...
How to Optimize Photos for Your Google Business Profile: Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business Listings
Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign.
Episode Webpage: https://propelyourcompany.com/photos-google...
In this episode, we break down what Google’s new AI Mode is, how it’s reshaping search results, and what it means for your clinic’s local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can’t afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results.
Episode Webpage: https://propelyourcompany.com/google-ai-mode/
This episode explores the differences between traditional and local SEO and local SEO.
Learn how Google’s algorithms impact search results and provide insights into optimizing your online presence for local visibility.
• Understanding what SEO is
• Differentiating traditional SEO from local SEO
• Importance of local intent in searches
• How to recognize if your business needs local SEO
• Key ranking factors...
Internal linking is a simple yet powerful strategy to improve your clinic's SEO and website performance without spending money. By strategically connecting pages throughout your website, you can boost visibility, enhance user experience, and help Google better understand your site's content and structure.
📌 Episode webpage and show notes: https://propelyourcompany.com/internal-linking/
Today, we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily.
If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this!
So, what’s the big news? Google now lets you create a QR code that takes your patients or customers straight to your review page—no searching, no hass...
Reviews can make or break your local rankings, build trust with potential patients, and drive more people through your doors. But here’s the catch: if you’re not careful about how you get those reviews, Google could remove them—or worse—wipe out your entire review history.
So today, we’re going to talk about how to get more Google reviews the right way and the best practices to make sure they actually stick around. Let’s get into it...
Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?
Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespac...
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