This is the episode every digital marketing agency owner wishing they could sell with more authority needs to hear.
Tony Ricketts—CEO and Co-Founder of Lawnline Marketing—built a 7-figure powerhouse by doing one thing differently: he stopped selling like a vendor and started selling like a boss.
In this episode of The Closing Code, Tony breaks down exactly how he turned a struggling agency into the go-to authority in the lawn and landscape niche—without offering discounts, negotiating with tire-kickers, or customizing proposals for every prospect.
What You’ll Learn in This Episode:
- Why offering menus of services is killing your close rate—and what to do instead
- The 4 non-negotiables Tony uses to qualify (or disqualify) every prospect
- How he built a high-conviction sales team without commissions or sales backgrounds
- Why Tony only presents one offer—and how that simplifies the sale and boosts authority
- How to position yourself as “the doctor, not the pharmacist” and take control of every deal
- Why quoting in annual terms changes buyer psychology and increases stick rate
- How Tony uses market-specific data to dominate his niche and shut down objections cold
Whether you're trying to get out of project hell, build a repeatable sales system, or finally stop playing small, this episode will show you how to sell like a boss and build a sales engine that scales.
Connect with Tony Ricketts
https://www.lawnline.marketing
https://www.linkedin.com/in/tonyricketts/
Take Action Now:
- Subscribe to The Closing Code Podcast so you never miss a power-packed episode Apple or Spotify
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- Share this episode with your team and fellow closers to help them level up their sales game
It’s time to crack the code and start closing like a pro!
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