Selling Like a Boss & Becoming the Authority in Your Niche with Tony Ricketts

This is the episode every digital marketing agency owner wishing they could sell with more authority needs to hear.

Tony Ricketts—CEO and Co-Founder of Lawnline Marketing—built a 7-figure powerhouse by doing one thing differently: he stopped selling like a vendor and started selling like a boss.

In this episode of The Closing Code, Tony breaks down exactly how he turned a struggling agency into the go-to authority in the lawn and landscape niche—without offering discounts, negotiating with tire-kickers, or customizing proposals for every prospect.

What You’ll Learn in This Episode:

• Why offering menus of services is killing your close rate—and what to do instead
  
  
• The 4 non-negotiables Tony uses to qualify (or disqualify) every prospect
  
  
• How he built a high-conviction sales team without commissions or sales backgrounds
  
  
• Why Tony only presents one offer—and how that simplifies the sale and boosts authority
  
  
• How to position yourself as “the doctor, not the pharmacist” and take control of every deal
  
  
• Why quoting in annual terms changes buyer psychology and increases stick rate
  
  
• How Tony uses market-specific data to dominate his niche and shut down objections cold
  
  
  

Whether you're trying to get out of project hell, build a repeatable sales system, or finally stop playing small, this episode will show you how to sell like a boss and build a sales engine that scales.

Connect with Tony Ricketts
https://www.lawnline.marketing
https://www.linkedin.com/in/tonyricketts/

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It’s time to crack the code and start closing like a pro!