One of the most popular questions I get asked about Facebook & Google ads is how much should I spend to get results?
I want to help you to determine what is a good budget but I also want to educate you on how to think this through properly.
Determining how much to spend on advertising is NOT a guess.
There IS math involved.
In order to figure out how much you should spend on advertising there are a few questions that need to be answered.
In this episode I will go through a few business model examples to give you an idea on how much you should be spending in order to bring new customers effectively into your business.
Here are your 4 variables for advertising budget consideration we will be discussing:
- ATV: Average Transaction Value (Average Sale)
- ACV: Average Customer Value
- CLV: Customer Lifetime Value
- CPC: Cost Per Conversion
You may be thinking I have this ITTY BITTY business - this does not apply to me.
But OH it does! Not having this knowledge and mindset is how your business stays itty-bitty.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.