The CMO Pivot

The CMO Pivot

Where the CMO role actually goes next. Not company updates. Not product roadmaps. Not 2026 planning cycles. The CMO Pivot is a straight-shot conversation with the marketing leaders who’ve lived the job before COVID, survived the chaos after it, and now see where the role is unmistakably headed. From brand to demand gen, product marketing to category creation—and now, everything AI is burning down and rebuilding in real time—the CMO seat is shifting faster than any other role in the C-Suite. This show is here to document that pivot, one brutally honest perspective at a time. No corporate PR. No talking points. No “let me tell you what our company is doing next quarter.” Just perspective. Opinion. Pattern recognition. Hard-earned experience. The stuff every marketing leader secretly wishes they had more access to. The CMO Pivot is built for Work Tech, but the insights from these conversations apply across the board. If you want to hear how real CMOs think—unfiltered, unsponsored, and unburdened by company narratives—this is our new weekly ritual. New episodes drop in January.

Episodes

August 12, 2026 • 39 mins
AI makes it easier to produce B2B content, but speed does not make marketing better. Without a distinct position and a useful message, automation simply scales noise and can damage the trust a brand spent years earning. In this episode, Jonathan Bedard, Chief Marketing Officer at Bullhorn, explains why marketing’s fundamental goal has not changed even as channels, tools, roles, and workflows evolve. The job is still to deliv...
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Mark as Played
The best CMOs do more than run marketing. They shape the company narrative, connect product and revenue, understand how people make decisions, and know when an unmeasurable idea is still worth pursuing. In this episode, Ryan Leary speaks with five-time CMO Mini Peiris about the career choices that took her from writing technical support articles to helping build the early SaaS playbook at NetSuite and leading marketing at Cornerst...
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Mark as Played
A brand refresh should do more than swap a logo and call it a day. It should reflect where the company is going, how its strategy has evolved, and what it wants the market to know. Jody Kaminsky, CMO of iCIMS, joins Ryan Leary to walk through the company's recent brand transformation, the retirement of its longtime mascot Ike, and how iCIMS is positioning itself around the thoughtful use of AI in hiring. She also breaks down what ...
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Mark as Played
Too many marketers still think their job is to create campaigns. James Whitemore argues that's outdated. Modern CMOs aren't judged by brand awareness or clever ads. They're judged by revenue, business impact, and proving every marketing dollar actually works. The best marketers don't just tell stories. They build growth engines. AI, marketing leadership, revenue marketing, demand generation, content strategy, future of marketing. ...
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Mark as Played
If marketing is still only being measured on leads, impressions, or brand awareness, the job is being played too small. This conversation gets right to the real issue: owning the full pipeline, building a tighter relationship between marketing and product, and telling stories that still sound like actual people in a market flooded with AI gunk. Cara Christopher makes the case that modern marketing has to carry more of the growth l...
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Mark as Played
The marketing leadership role is currently undergoing a significant shift in identity. It is no longer enough to just manage a brand or buy ads. The job has evolved into a strategic function that connects the dots between product development, sales, and the actual hiring outcome. For a company like Indeed, this means moving beyond the traditional job board model to become a complete hiring marketplace. If you are a marketing leader...
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Mark as Played
The CMO role is currently in the middle of a massive identity crisis. It is not just about running ads or managing a brand anymore. It is about being the person who connects the dots between product, sales, and the customer. If you are not in the room where the big decisions happen, you are just executing someone else's plan. In a world where budgets are tighter and the digital landscape changes every week, the traditional "control...
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Mark as Played
December 11, 2025 • 1 min
It’s been a while since we launched a new podcast. Lately, we’ve been wondering about how roles have changed at work, specifically the CMO role. We’re both recovering marketers, and with the network, we tend to talk with a lot of CMOs. So, we do what we do, we create a podcast and chat about how their role has changed and is changing. This trailer is our version of us getting excited about the episodes dropping in...
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Mark as Played

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