The CMO Podcast
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is sponsored by Deloitte.
Episodes
Not many CMOs can say they’ve had just one job their entire career, but our guest this week can say he can. Joining Jim is Colin Kelton, the Global Chief Marketing Officer at Vanguard, the 50-year-old investment management giant founded by legendary investor John Bogle. Vanguard is a pioneer in asset management, with a unique investor-owned company structure. It has a simple and powerful purpose: To take a stand for o...
For the first time in its 122-year history, Ford Motor Company has launched a singular global campaign—Ready Set Ford. To mark the occasion, Jim Stengel and The CMO Podcast traveled to Detroit to sit down with Ford’s Chief Marketing Officer, Lisa Materrazzo, at the company’s cutting-edge NewLab near the iconic Michigan Central station.
With two decades at Toyota behind her, Lisa joined Ford two years ago to reinvigora...
Who doesn’t remember the Chili’s jingle—“I want my baby back, baby back, baby back…”? Or maybe you’ve seen the viral TikToks about Chili’s Triple Dipper. Chili’s is back in culture in a big way, and much of that credit goes to their Chief Marketing Officer, George Felix.
George is one of today’s most dynamic marketing leaders. He started his career at P&G—where, like me, he worked on the legendary Old Spice turnaround—b...
Fall is here, which means back to school, football season, crisp apples, and the world’s biggest blend of tech conference and music festival: Dreamforce. Now in its 22nd year, Dreamforce 2025 returns to San Francisco on October 14th to the 16th, featuring headline speakers like the CEOs of Google and Starbucks, plus musical guests Metallica and Benson Boone.
In this week's episode, Jim welcomes Ariel Kelman, President and C...
This week, The CMO Podcast is serving up a rich and flavorful conversation as Jim sits down with Jessica Padula, Vice President of Marketing and Sustainability for Nespresso USA. Nespresso, part of Swiss-based Nestlé, started in the 1980s with one bold idea: that anyone should be able to brew a café-quality coffee at home. Fast forward to today, and that idea has become an $8 billion global brand, with more than 13,0...
This week, we’re wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together three powerhouse leaders to explore how trust, courage, and community are driving the next wave of brand growth—and why the return of creative simplicity may be the key to long-term success.
Joining Jim is...
Jackie Jantos, Presiden...
In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward?
In this week’s episode, recorded live at the Deloitte Digital Apartment during the Cannes Lions Festival of Creativity, Jim welcomes four senior marketing leaders who share how they lead with resilience, creativity, and conviction across industries and borders.
- Mélanie Brinbaum, Chi...
In this week's episode The CMO Podcast, Jim sits down with Calum Laming, the Chief Customer Officer of British Airways. He and his team are responsible for a creative replatforming of British Airways, celebrating the airline as a British Original. For their remarkable creative work, Calum and team won the highest honor last year at the Cannes Lions Festival, the coveted Grand Prix.
With a lifelong passion for avi...
On this week's episode of The CMO Podcast, Jim is joined by three remarkable leaders who are at very different stages of their careers and lives, but all share a bold vision for leadership and creativity.
Aimee Egan, Chief Enterprise Officer of Shutterstock, brings the perspective of driving growth and transformation in one of the world’s most influential content companies.
Sophie Bambuck, Chief Marketing Officer...
Jim’s guest this week on The CMO Podcast is Jonnie Cahill, the newly appointed SVP and Chief Marketing Officer of International Foods at PepsiCo. Originally from Dublin, Ireland, Jonnie stepped into this role in April 2025 after more than 12 years at Heineken, where he most recently served as Chief Marketing Officer for the U.S.
PepsiCo is a global food and beverage powerhouse with nearly $95 billion in sales and an iconic ...
This week, Jim welcomes Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA. Mercedes-Benz is one of the world’s most enduring luxury brands and will celebrate its 100th anniversary next year.
Melody’s career in marketing had an inauspicious start. She graduated from Georgia Tech with both a BS and an MS in international affairs, took a $12/hour internship at a PR firm, and never looked back. After six years in PR,...
In this special roundtable episode of The CMO Podcast, recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock. Jim Stengel sits down with four powerhouse marketing leaders to explore the timeless—and timely—question: What does it take to build a brand people truly love?
Joining Jim are...
Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion
Nicole Parlapiano, Chief Marketing Officer of Tubi
Melis...
Jim's guest this week on The CMO Podcast is Brian Irving, the Chief Marketing Officer at Lyft, the 13-year-old, San Francisco-based company whose purpose is to improve people’s lives with the world's best transportation. Lyft does business in the US and Canada, and has about $6 billion in revenue
Brian has been at Lyft for about 15 months. Before that, he has worked at three of the world’s most valuable companie...
Jim's guest this week on The CMO Podcast is Elizabeth Rutledge, the Chief Marketing Officer of American Express. Elizabeth is a unique CMO–she has been at AmEx for her entire career of 35 years, and she has been CMO for seven of those years. AmEx’s stock was about $4 when Elizabeth joined, and it is about $300 currently. More trivia–American Express was founded in 1850–one of the oldest brands in the world.
Eliz...
We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they’ve forged have become one of most transformative forces in marketing. It’s reshaping how brands connect with people,...
You have probably noticed we are getting more provocative with our episodes and their titles. A few weeks ago we released an episode titled “Is Brand Purpose Dead.” Well this week’s episode takes it up a notch: “The Day the Universe Changed: How the last five years have changed us as humans and consumers.”
Jim's guests are Mike Moynihan, the SVP of Brand, Marketing, Insights and Partnerships at the Leg...
This week Jim's guest on The CMO Podcast is Carrie Palin, the SVP and Chief Marketing Officer of Cisco, the $55 billion by revenue tech leader, whose purpose is to leverage technology, people, and broader networks to solve society’s greatest challenges. Cisco is on quite a roll–its stock is up about 40% in the last year.
Carrie never took a marketing class in school, and never even imagined she would be a top te...
It’s officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sunglasses brand founded nine years ago in Southern California.
Like many great startups, goodr began by identifying a problem and solving it. The founders—runners themselves—noticed that running sunglasses were expensive and overly...
This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, wholesale through Alibaba.com, logistics (Cainiao), cloud computing (Alibaba Cloud), and financial services (Ant Group). Alibaba.com is the world’...
Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?
On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is...
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