012: Mel Carson on the Benefits of Being Culture First

Hello CoCreators!

This week we are delighted to wrap up our discussion on hiring with our second guest, Mel Carson.

Mel is Founder & CEO at Delightful Communications, a B2B Technology Marketing Agency based in Seattle. For over twenty years, he's been on a mission to help brands and their leaders be more discoverable, shareable, and memorable. He lives on Bainbridge Island with his wife Ashley, who runs the operations for Delightful, their two fierce daughters, and an assortment of pets and wildlife. 

During this conversation Mel shares how he has grown his team from a few team members to a team of over 30. He shares the importance of branding, creating a set of principles for the business, and the importance of optimism when growing your team. 

Be sure to tune in to this week’s episode to hear more about the culture that has been created at Delightful, how Mel and his team have made Delightful a business that’s attractive, and Mel’s top four attributes of a successful leader.

How to Connect with Mel:

• www.melcarson.com 
• Mel on LinkedIn
• Mel on Instagram
• Delightful Communications on Instagram

Don’t forget to check out our resources below!

Resources:

• We're launching a Culture Certification Course this year! Are you ready to learn the step by step process for building great culture?! You can learn more here!
• Our Shared Purpose, Mission, and Principles Audit is a great opportunity for you to make sure you have the compass you need to provide purpose-driven direction, create an inclusive culture, engage team members, and make purpose-aligned decisions.
• At CoCreate Work, we believe in asking great questions. Click here to receive our guide to 40 Powerful Questions to accelerate your growth.
• Check out our hiring course, Hiring the Right Team for Your Business, and be sure to subscribe to our email list so you'll know when it's available for purchase.

We would love to connect with you!

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Resources:

• Registration for The Culture Certification from CoCreate Work is now live. The Culture Certification is an 18-week live, virtual intensive that empowers human-centered leaders with actionable strategies to shape the future of work in any organization. Are you ready to learn the step by step process for building great culture?! You can learn more here!
• Interested in going deeper in your own leadership? Join our Leadership Book Club to explore the themes from this episode in community—through powerful reads, reflection prompts, and live conversations.
• Our last session of the Culture Crash Course just ended. We will be announcing the dates for our next cohort soon, so please visit