012: Mel Carson on the Benefits of Being Culture First

Hello CoCreators!

This week we are delighted to wrap up our discussion on hiring with our second guest, Mel Carson.

Mel is Founder & CEO at Delightful Communications, a B2B Technology Marketing Agency based in Seattle. For over twenty years, he's been on a mission to help brands and their leaders be more discoverable, shareable, and memorable. He lives on Bainbridge Island with his wife Ashley, who runs the operations for Delightful, their two fierce daughters, and an assortment of pets and wildlife. 

During this conversation Mel shares how he has grown his team from a few team members to a team of over 30. He shares the importance of branding, creating a set of principles for the business, and the importance of optimism when growing your team. 

Be sure to tune in to this week’s episode to hear more about the culture that has been created at Delightful, how Mel and his team have made Delightful a business that’s attractive, and Mel’s top four attributes of a successful leader.

How to Connect with Mel:

• www.melcarson.com 
• Mel on LinkedIn
• Mel on Instagram
• Delightful Communications on Instagram

Don’t forget to check out our resources below!

Resources:

• We're launching a Culture Certification Course this year! Are you ready to learn the step by step process for building great culture?! You can learn more here!
• Our Shared Purpose, Mission, and Principles Audit is a great opportunity for you to make sure you have the compass you need to provide purpose-driven direction, create an inclusive culture, engage team members, and make purpose-aligned decisions.
• At CoCreate Work, we believe in asking great questions. Click here to receive our guide to 40 Powerful Questions to accelerate your growth.
• Check out our hiring course, Hiring the Right Team for Your Business, and be sure to subscribe to our email list so you'll know when it's available for purchase.

We would love to connect with you!

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• CoCreate Work on Instagram
• La’Kita on Instagram
• Chloe on Instagram

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Resources:

• Navigating a big transition? Check out our Pivot Plan: 8 Questions to Ask Yourself Before Your Next Big Move.
• Think coaching might be right for you? Schedule a free consultation to explore how we can help you step into your next level of leadership.
• Interested in going deeper in your own leadership and building your network? Join the waitlist for The CoCreate Work Leadership Book Club to explore the themes from this episode in community—through powerful reads, reflection prompts, and live conversations.
• Our last session of the Culture Crash Course just ended, but if you're interested in a Culture Crash Course for your organization or team, please contact us at [e-mail].
• Interested in leadership development for your team? Our Workshops are a great wait to develop your team's skills and connection.
• At CoCreate Work, we believe in asking great questions. Click here to receive our guide to 40 Powerful Questions to accelerate your growth.

We would love to connect with you!

• CoCreate Work on LinkedIn
• CoCreate Work on Instagram
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