The Colin and Samir Show
Hey, We’re Colin and Samir, YouTube creators and podcasters that break down the latest news in the creator economy from a creator's perspective. We have a long history building communities and brands through digital content. New episodes of The Colin and Samir show go live every Monday on Spotify and YouTube.com/ColinandSamir.
Episodes
January 7, 2026 • 37 mins
We recorded this episode from Big Sky, Montana at the annual Spotter Creator Summit - four days with some of the top creators in the world talking about where this industry is actually headed.
And one idea kept coming up over and over again:
We’ve officially entered the era of abundance.
There is more good content, more creators, and more competition for attention than ever before. Streamers are courting creators. AI is accelerat...
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December 31, 2025 • 53 mins
In this episode, we break down our 2026 creator economy predictions and debate what we’re in and out on. From video podcasts and AI-generated content to creators working with streamers, the rise of IRL events, and how attention is changing online.
We talk about why loyalty to creators is breaking, why summarization and AI tools are reshaping how people consume content, and why entertainment and perspective now matter more than inf...
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December 18, 2025 • 41 mins
Instagram is coming to your TV. YouTube creators are showing up on Netflix and Hulu. And Disney just invested $1 billion into OpenAI.
In this episode, we break down three headlines that point to the same shift: the living room is becoming the most important screen in the creator economy.
We unpack what Instagram’s new TV app actually signals, why creator content is increasingly being syndicated to streaming platforms like Netflix...
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December 10, 2025 • 42 mins
Something strange is happening in media: you can now bet on everything.
News events. Celebrity relationships. Short-form views. Even what MrBeast might say in his next video.
In this episode, we unpack the rise of prediction markets like Kalshi and why they’re suddenly being plugged into major media companies, and into creator culture.
We explore how this shift changes incentives, rewrites the rules of attention, and pushes creato...
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December 3, 2025 • 34 mins
Something big is happening in the creator world: creators are turning their online audiences into real-world destinations. From tours to immersive pop-ups, we’re entering the Experience Economy — a shift that resembles the early days of Disney. In this episode, we talk about why creators are moving offline, what it says about the volatility of digital media, and where the creator business model is heading next.
Learn more about you...
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November 26, 2025 • 39 mins
Netflix just made its biggest move yet against YouTube, and it is happening in podcasts. In this episode, we break down Netflix’s new partnership with Spotify, why they are licensing more than a dozen video podcasts from The Ringer, and what it means that these shows cannot appear in full on YouTube.
We explain the real strategy behind the shift. Netflix wants to win back daily watch time, compete with YouTube’s 12.8% share of TV ...
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November 19, 2025 • 47 mins
Today on The Colin and Samir Show we break down how Instagram became the center of the creator universe in 2025.
We explain why Instagram is now the first app people open, how it “owns the phone screen,” and why the DM has become the most powerful way to share and grow. We also talk through revenue on Instagram and what we're seeing on the platform.
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November 13, 2025 • 35 mins
Today on The Colin and Samir Show we speak with filmmaker Owen Reiser. When he realized his work in nature documentaries was drying up, he decided to make his own. The result was Listers , a two-hour birdwatching documentary he made with his brother. It cost him $16,000 and he uploaded straight to YouTube with the ads turned off. It reached millions of people, built a community around his work, and created an interesting revenue m...
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November 5, 2025 • 45 mins
You probably don’t think of your inbox as part of the creator economy, but email is a big business, and Substack is leading the charge.
In this episode, Colin and Samir sit down with Rachel Karten, writer of the Substack newsletter Link in Bio, which covers the world of social media and has grown to more than 105,000 subscribers. Rachel left her role at Bon Appétit to build her own business as an independent creator, and today she...
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October 30, 2025 • 62 mins
Adam Faze is building what might be the first true TV studio for TikTok. His company, Gymnasium, develops short-form shows that reach millions of viewers — sometimes for less than the cost of a dinner out. In this episode, we talk about how he’s rethinking the studio model for the vertical video era, what it takes to turn a 90-second TikTok into an ongoing series, and why he believes TikTok is replacing the traditional TV pilot.
W...
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October 15, 2025 • 39 mins
In this episode, Colin and Samir break down the launch of OpenAI’s Sora 2 — and what it means for the creator economy. They explore how this new generation of AI video could change everything from audience expectations to the way creators produce content, and share their predictions for what comes next.
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October 7, 2025 • 41 mins
Download Premiere for iPhone: https://apps.apple.com/us/app/adobe-premiere-video-editor/id6742757464
Casey Neistat unfiltered on the state of modern YouTube from our event Press Publish NYC.
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September 29, 2025 • 54 mins
At Press Publish NYC, Colin & Samir sat down with Diary of a CEO host Steven Bartlett to unpack how he built one of the world’s top podcasts by embracing failure as a strategy.
Steven shared how his “failure team” runs rapid experiments to learn fast and improve, and how tools like pre-watch testing remove guesswork from creative decisions.
Try out Copilot here: https://aka.ms/CopilotHome
Check out the Copilot Recap of all sessi...
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September 17, 2025 • 47 mins
On this episode of the Colin and Samir Show, we break down the microdramas, the 1-minute movies that are making billions.
Check out Epidemic Sound: https://share.epidemicsound.com/colinandsamirSEP25
Use code COLINANDSAMIR for 50% your first two months
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September 3, 2025 • 92 mins
YouTuber Michelle Khare and director Garrett Kennell join us to break down their most dangerous video yet: recreating Tom Cruise’s airplane stunt from Mission: Impossible. We get into how they pulled it off, the team behind the scenes, and what it’s like to build an independent media company from the ground up. Michelle also opens up about her failed Emmy campaign, the line between YouTube and Hollywood, and where creators fit into...
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August 27, 2025 • 39 mins
Download our Free 7-Point YouTube Checklist: http://colinandsamir.com/checklist
We've asked 100s of professional YouTubers this question: How do you stand out on YouTube? We pulled out 37 minutes of the best advice from The Colin and Samir Show.
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August 12, 2025 • 93 mins
Comedian Josh Johnson is doing something almost no one else in stand-up is doing: releasing a new set every single week on YouTube. In this episode, we talk with Josh about how he’s built a 350M-view channel without Netflix or HBO, why stand-up comedians are some of the best observers of the human condition, and what creators can learn from the way he writes, performs, and publishes at such a relentless pace.
Learn more about your ...
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July 30, 2025 • 39 mins
Come to Press Publish NYC: https://news.thepublishpress.com/press-publish-nyc
In this solo episode, Samir breaks down the rise of Jubilee’s Surrounded series—and why the latest episode left him uneasy. He explores the line between conversation and spectacle, and what it means for the future of YouTube content.
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July 23, 2025 • 71 mins
In this episode, Colin and Samir sit down with Mustafa Suleyman, CEO of Microsoft AI and co-founder of DeepMind, for a conversation about the future of artificial intelligence and what it means for creators, culture, and the future of the internet.
Mustafa shares how his journey from running a juice stand in Camden Market to building one of the world’s leading AI companies has shaped his view of technology and society. We dive int...
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July 16, 2025 • 94 mins
Try Spotter Studio: https://partner.spotterstudio.com/colinandsamir
Nick DiGiovanni is one of the biggest food creators on the internet — and creators in every genre can learn a lot from his journey. On this episode of The Colin and Samir Show, we talk with Nick about how he went from studying at Harvard to building a global audience by making cooking fun, fast, and entertaining. We dive into how he approaches storytelling, scale...
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