Attention: Copywriter, marketer, or solo entrepreneur...
Copywriter, John Williamson sold his shoes to help get his first copywriting clients!
Join experienced copywriter John Williamson as he talks specifically about the BUSINESS of copywriting, the MINDSET of the copywriter, and how, speaking from his own experience, a copywriting business owner can get paying clients (and why you should not discount the old fashioned 'letter in an envelope with postage stamp' method of finding new clients).
Some 31 years ago John Williamson came across a book written by Dan Kennedy called, 'The Ultimate Sales Letter.'
Reading that book changed his life – and he shares stories about those changes online and in his Copywriting 'Bullfighters' newsletter.
One of the biggest lessons he learned from Dan Kennedy wasn’t really about writing copy ...
It was his attitude to running a copywriting/marketing consultancy business.
Somewhere Kennedy said, (paraphrased) "When you go looking for clients you should do it like a bullfighter stepping into the bullring with mustard on the end of their sword".
A typically good graphic/metaphor from Kennedy.
What he was saying was ‘go looking for clients with a winning attitude’.
The term Copywriting ‘Bullfighters’ is John Williamson's referential nod to Dan Kennedy’s early influence on John Williamson's approach to marketing, copywriting and consulting services.
So ‘put some mustard on your sword’ and press 'play' to this episode of The COMEBACK Coach Podcast.
Contact John Williamson:
🌐 https://www.facebook.com/johnwilliamson8020
🌐 https://copywritingbullfighters.substack.com
🌐 https://www.youtube.com/@copywritingbullfighters
Resources mentioned in this episode:
👉 The Ultimate Sales Letter by Dan Kennedy
👉 How to Make Maximum Money in Minimum Time by Gary Halbert
👉 How to Win Friends & Influence People by Dale Carnegie
👉 How to Stop Worrying & Start Living by Dale Carnegie
👉 How I Raised Myself from Failure to Success in Selling by Frank Bettger
👉 Psycho-Cybernetics by Dr. Maxwell Maltz
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com