FEATURED GUEST
Glenn Williamson
ABOUT
In this episode, Glenn Williamson, founder of New Haven Painting, shares his journey from humble beginnings to running a respected painting business known for its integrity, precision, and customer care. Glenn opens up about how he built New Haven Painting from the ground up, the importance of relationships in the trades, and how word-of-mouth marketing continues to be a pillar of his growth strategy. What makes him unique is the technology he uses to grow his business and the data points he pays attention to.
In this episode he covers:
-How to filter through leads to find your optimal customer
-Strategies on how to find potential customers to grow your business
-Must have technology to manage and organize deals
-How to use a CRM to move a bid into a customer
-The tech stack he uses to find, convert, and keep customers
-When data can be bad and lead to costly decisions
Whether you’re a fellow tradesperson or just love a good small business story, this episode delivers actionable wisdom and inspiration. Adding software to your process can be scary, but Glenn shares how you can not only do it but also use these programs to streamline your business.
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EPISODE SPONSORS
The Commercial Painting Industry Associate (CPIA)
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