FEATURED GUEST
Zach Kenney
ABOUT
Is social media just a thing the kids do these days? Not for Zach Kenney with ZK Painting. He's sold over $9 million in painting jobs on Instagram alone without spending a dollar on ads. He's known for his high-end residential work, but his methods apply to any painting contractor who wants to grow their business without blowing their budget.
What started out as a punishment turned into a career, and quickly the love of the work grew into a very profitable business. In this show, we go over some of the pivotal things that turned Zach into a CEO and social media savant.
-How to know your audience and when to go after your niche and let go of market space that's not a fit.
-Knowing your paints and your finishes improves your products
-What to focus on with social media and it's not likes
-What actually is "influencer marketing" and is it worth it?
-The metrics to focus on that lead to actual sales
-Content going viral vs content that makes you money and how they're different.
-What equipment do you actually need to make content for social?
Social media can be used for a million things, and it can get overwhelming fast when you think about all the things you COULD do, but Zach breaks it down and goes over just what you SHOULD do. You don't need a team, you don't need a million followers, you don't need a camera crew, you just need to keep your customer in mind and make something. In just a few years, Zach made over $9 million in sales without spending a dime. This podcast goes over all the things he did that you can easily do too!
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EPISODE SPONSORS
The Commercial Painting Industry Associate (CPIA)
A David Creation (ADC)
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