Fernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to market an e-commerce website.
He takes listeners through all the essentials, including SEO, advertising, Google Tools, paid-for options, and social media. This is the second and final part of our series on e-commerce platforms and marketing. You can find episode one with Kevin McCall here.
How to market your e-commerce store
Key takeaways from this episode include:
- Research your niche and what's happening in your industry before beginning any marketing. Use available analytical tools to help with this task
- Track all referral traffic, including traffic from social media and or affiliates
- Use tools to identify competitor traffic
- Really good content is essential. Hire a writer if you don't a stellar writer in-house. Web content is your online salesperson!
- Use your blog to create targeted content marketing, although this can take time to boost SEO
- If your website is new and you need leads set a budget for online advertising.
Show notes:
You can find Fernando on LinkedIn. Here's his recommended reading for this episode:
Large study about Featured Snippets
https://www.semrush.com/blog/large-scale-study-how-to-rank-for-featured-snippets-in-2018/
E-commerce Study free Ebook
https://www.semrush.com/ebooks/ecommercetrends/
Listen to part one with Kevin McCall on selecting e-commerce platforms.
This episode is sponsored by Podmotion.co, a new podcast creation and promotion agency launching soon! Go to Podmotion.co for more details!
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