Ad Analytics by the Second with Yahoo’s Gabriel DeWitt

In this episode of The Community Exchange Podcast, we welcome Gabriel DeWitt, Head of Monetization at Yahoo.
In our discussion, MSG and Gabriel cover:

• Gabriel’s journey from software engineering to ad tech leadership
  
• Digital advertising's evolution from direct sales to programmatic
  
• Header bidding's rise and its impact on the open internet
  
• Challenges of monetization, privacy regulations, and the cookie collapse
  
• The ongoing battle between the open internet and walled gardens
  
• Yahoo's role in shaping the future of digital advertising
  
• The impact of AI and automation on ad tech and monetization strategies
  
• How publishers can adapt to a post-cookie world
  
• The future of identity and targeting in a privacy-first landscape
  

And more.
New episodes of The Community Exchange Podcast are released each week.

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