On this episode of The Community Exchange Podcast, we welcome Sam Mellor - VP, Marketing and Commercial Growth, NA, BBC. In our discussion, MSG and Sam discuss:
- Sam’s career journey as a transformation marketer, leading organizations through inflection points across sports, media, and entertainment
- The role of strategy, mission clarity, and organizational design in navigating change and growth
- How the BBC translates brand value into measurable outcomes for both audiences and advertisers
- Why prioritizing the end user is critical in building loyalty, trust, and long-term engagement
- The disruptive impact of AI, Google Zero, and shifting search behaviors on publishing and media models
- The need for publishers and AI companies to establish new frameworks for data use, content value, and accountability
- Why community, storytelling, and brand ecosystems are key to sustainable audience relationships
- Her outlook on the future of media, including personalization, platform diversity, and the role of friction in driving innovation
And more.
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