On this episode of The Community Exchange Podcast, we welcome Dr. Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith.
In our discussion MSG and Jonathan cover:
- Jonathan’s journey from physicist to media and publishing innovator
- Becoming the official cartographer for Game of Thrones
- Adapting legacy brands like About.com to the digital-first era through verticalization
- Building audience connections through intent-driven, high-quality content
- Leveraging audience data to shape editorial and business strategies
- The importance of community and engagement in the future of publishing
- Revenue strategies in an ad-supported, privacy-conscious ecosystem
- Engaging younger, digital-native audiences with personalized, relevant content
- Publisher-advertiser dynamics in a privacy-first, post-cookie world
- The evolving role of AI in content production, personalization, trend analysis, and more.
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