On this episode of The Community Exchange Podcast, we welcome Rich Caccappolo, Vice Chair, Media at Daily Mail General Trust (DMGT).
In our discussion MSG and Rich cover:
- Rich’s journey from CTO at iVillage to Vice Chairman at Daily Mail
- The future of direct traffic and its role in publisher growth
- Post-cookie challenges and the rise of curated audiences
- Fixing attribution to prove ROI for advertisers
- AI's impact on content creation and monetization
- Building publisher collaboration
- Leveraging audience engagement across platforms like TikTok
- Opportunities for publishers in a changing media ecosystem
And more.
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