On this episode of The Community Exchange Podcast, we welcome David Jacobs, Chief Executive Officer and President at Contxtful to discuss:
- David’s debut at Advertising.com during the early days of digital advertising
- The potential breakup of Google and its impact on the publishing industry
- The rise of competition in ad servers and its implications for publishers
- Challenges for publishers as search traffic from Google declines
- Importance of providing value signals to advertisers in a cookie-less world
- Potential shift toward e-commerce ads and away from search ads
- Evolving role of AI and machine learning in ad targeting and consumer receptivity
- David’s overall experience as an adtech professional
- The uncertain future of digital advertising revenue models and potential subscription-based alternatives
And more.
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