The Birth of Digital Advertising with Advertising.com OG David Jacobs

On this episode of The Community Exchange Podcast, we welcome David Jacobs, Chief Executive Officer and President at Contxtful to discuss:

• David’s debut at Advertising.com during the early days of digital advertising
• The potential breakup of Google and its impact on the publishing industry
• The rise of competition in ad servers and its implications for publishers
• Challenges for publishers as search traffic from Google declines
• Importance of providing value signals to advertisers in a cookie-less world
• Potential shift toward e-commerce ads and away from search ads
• Evolving role of AI and machine learning in ad targeting and consumer receptivity
• David’s overall experience as an adtech professional
• The uncertain future of digital advertising revenue models and potential subscription-based alternatives

And more.

New episodes of The Community Exchange Podcast are released each week.

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