Growth. Brand. Community. We want to show marketers and business owners how to holistically grow their brands via a variety of avenues - from organic SEO to social outreach, email marketing, and paid advertising. We'll help you understand how a great online community can help you expand your audience, create content, add links to your website, and book more business for your company.
Your community is expanding, and maybe, so is your team. How do you handle people internally coming into managing your community?
Getting Back to Work? Messaging & Communication are Key
Great ideas for pivoting when you cant "operate as usual"
Erin & Carrie explore the concept of working on your business versus in your business. Are you making your brand stronger during down time?
We're Being forced to think outside the box. Are you going back inside the box when this is over?
Erin & Carrie discuss dealing with your community from a distance.
Talking about you, who you are, and why you do what you do is important if you want customers to PICK you - if they don't know you, why would they choose you?
Nobody likes operating in crisis mode - but sometimes its inevitable. How can you help your community without giving the impression you're "cashing in"? Carrie & Erin give you some helpful advice!
Carrie and Erin discuss tactics, tips, and pitfalls to expanding your business when maybe its better to shrink your "pond." They also discuss the recent shutdown of Brandless (have you listened to Episode 17 yet?)
How can businesses partner to "get the word out" and share the cost of promotion?
Erin Jones & Carrie Hill take a look at Brandless and their recent product line/pricing change and their mistakes that led to a very disgruntled client base.
Carrie and Erin welcome friend & special guest Jennifer Cario to talk about her exciting foray away from marketing and into being a restauranteur!
Is engaging an influencer to promote your brand worth it? It might be - but being prepared & choosing the right kind of influencer, at the right pricepoint - could make all the difference.
If you want people to like your stuff & support you, make sure you're returning the favor.
Using information and content from your local community can create a big opportunity for content that benefits your brand and shows you as a member of your "neighborhood." Highlighting the history, community events, members, etc can make a difference.
Carrie & Erin give tips on using events to reach out to your local or virtual community!
Carrie & Erin walk you through determining who your brand's true competitors are - and what to do about it!
Creating company policies for how your brand is represented in public can save a lot of conflict and misunderstanding. Erin & Carrie give tips on creating a policy for YOUR business.
The brand promise is a value or experience a company's customers can expect to receive every single time they interact with that company.
YOU know what you intended to say
THEY know what you intended to say
You both don't take it the same way.
"McCartney: A Life in Lyrics" offers listeners the opportunity to sit in on conversations between Paul McCartney and poet Paul Muldoon dissecting the people, experiences, and art that inspired McCartney’s songwriting. These conversations were held during the past several years as the two collaborated on the best selling book, “The Lyrics: 1965 to Present.” Over two seasons and 24 episodes of “McCartney: A Life in Lyrics”, you’ll hear a combination master class, memoir, and improvised journey with one of the most beloved figures in popular music. Each episode focuses on one song from McCartney’s iconic catalog – spanning early Beatles through his solo work. Season 1 premieres on October 4th. “McCartney: A Life in Lyrics” is a co-production between iHeart Media, MPL and Pushkin Industries. Cover Portrait © 1967 Paul McCartney / Photographer: Linda McCartney
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
If you can never get enough true crime... Congratulations, you’ve found your people.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Unforgettable true crime mysteries, exclusive newsmaker interviews, hard-hitting investigative reports and in-depth coverage of high profile stories.