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June 3, 2025 33 mins

Today’s guest is Nora Mattsson, a first-time community manager, 2D artist, and CEO at Studio Downstairs, a small indie game studio based in Sweden. Nora and her team are currently developing Find or Be Found, an asymmetric co-op horror game inspired by titles like Keep Talking and Nobody Explodes and Amnesia.

In this episode, Nora discusses her multifaceted role within the studio, highlighting the challenges and rewards of community management within an indie environment. She shares insights into building early communities around game prototypes, the strategic use of platforms like itch.io and Discord, and leveraging smaller content creators for impactful outreach.

Nora also provides practical tips for first-time community managers, emphasizing patience, careful observation of successful studios, and the importance of engaging genuinely with your community.

Games mentioned in this episode:

Find Nora on:

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