Today’s guest is Sofia Pettersson, Community manager at Apog Labs in Malmö, Sweden. Sofia’s journey into the games industry is both personal and inspiring—after a major life upheaval, she found her way into community management, combining her passion for creativity with a growing interest in games.
We chat about her non-linear path to the games industry, what it’s like building community for a game still in development, and how her hobbies as an artist—painting, sewing, and more—give her a creative edge at work.
Sofia also discusses the platforms she’s using (hint: TikTok is key), the challenge of always producing fresh content, and the differences between nurturing a player community and supporting an internal team. She shares how her outsider perspective helps her appreciate her colleagues’ work and her thoughts on Sweden’s humble-but-thriving game dev culture.
Games mentioned in this episode:
Find Sofia on:
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