Changing Listeners to Subscribers with Email Newsletters with Jessica Lackey

You know what podcasts suck at? Conversions.

You know what's amazing for conversions? Email.

You know how to turn podcast listeners into people that you can email? A newsletter.

A part of podcasting for your business is getting your listeners into a platform where they can click a link to take some action. Sometimes that means doing video. Sometimes it means an active social media presence, and sometimes it means building out your email list, and that's what we're talking about today.

Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to creating sustainable business practices. She's joining me today to talk about whether or not your show needs a newsletter, what kind of content should go onto it, how to differentiate it from your podcast content, and how to see if it's all working.

Listen to the episode or read the blog post here: https://podcastingforbusiness.com/99

Tune in to the full episode to learn about:

• Integrating Thought Leadership in Newsletters for Podcast Promotion
• Determining the Role of Newsletters in Your Podcast Strategy
• When Podcasts and Newsletters Aren't Essential
• The Right Way to Use Episodes in Newsletters
• How to Drive Newsletter Subscribers to Your Show
• Podcast Discovery Challenges and the Power of Cross-Promotion
• Why Human Touch and Curated Content Matter

The Podcasting for Business Conference is happening next week — get your ticket here!

Read the full notes/blog post here: https://podcastingforbusiness.com/99

Final Thoughts

I love Jessica’s focus on the human connection you’re making with listeners.

Having a newsletter is just another way to connect with and engage the actual people listening to your show and that is the foundation for everything else.

Next week is a special one — it’s the Podcasting for Business Conference.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}