Creating a Cohesive Video Strategy with Dan Bennett

Something that I’ve always found a little challenging when it comes to the marketing of my business is finding the stories that make what we do compelling. I can be rather a literal person.

I know what we do is valuable and our clients appreciate it — but as my business partner, and today’s guest is always saying: people connect with stories, and you need to create one that draws people in.

One of the ways to do this the most quickly and that sees the highest rates of conversion is by sharing video content for your business and your podcast.

Dan Bennet, the creator of Video For Entrepreneurs, has over 15 years in the video production industry and worked with brands like Harley Davidson and Bud Light before forming his company to help entrepreneurs with businesses of all sizes look and feel great on camera.

He is joining me today to talk about video and I know I’m not the only person who tends to shy away from it. Dan tells us how to be camera ready, explains his methodology of video content strategy and answers the question: is it really okay to share talking head zoom videos of your podcast?

Listen to the episode or read the blog post here: podcastingforbusiness.com/91

Tune in to the full episode to learn:

• The True Power of Video
• How to Bring Humanness into Your Business Videos
• Is Your Business Ready for Video?
• The Solar System Methodology
• Integrating Short-Form Videos into Your Strategy
• Why Storytelling Should Be Your First Focus
• Overcoming Camera Nerves with Simple Techniques
• Is a Talking Head Video Enough?
• Pre-production, recording, & post-production strategies
• Dan Bennett’s Body of Work
• Strategic deployment and sales as service

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