Does a Company Show Need Podcast Merch? with Marz

When you think of merch, what might come to mind first are band t-shirts, sports memorabilia, or maybe stickers of your favorite anime characters.

But there is a whole world of podcast merch too — some of which might be of real interest to someone podcasting for their business.

Today I’m talking to Marz, the CEO of Certified Crucial, a podcast merchandise and distribution company that is doing some very interesting things in the industry. There are a lot more possibilities than there used to be, many of them more interesting and more sustainable than traditional Print on Demand services

This was an interesting conversation, and of course, Marz brought the data!

Listen to the episode below or read the blog post here: https://podcastingforbusiness.com/95

Tune in to the full episode to learn about:

• How Certified Crucial is uplifting the creator economy
• What podcast merch really means
• The untapped potential of podcasts on vinyl
• Can smaller shows leverage merchandise?
• Crafting merch that resonates with your audience
• Merch as a tool for guest engagement and brand integrity
• ROI and pricing for sustainable and ethical merch in podcasting

The Podcasting for Business Conference is happening this November — learn more about it here!

Read the full post here: https://podcastingforbusiness.com/95

Final Thoughts

I love the possibilities of merchandise for extending the community building around your podcast. It won’t be a fit for every company podcast, but there are some very cool use cases for engaging your audience, gifting your guests and increasing your brand awareness.

Checkout <