New Podcast Data Just Dropped!

It’s my favorite time of year.

I don’t mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it’s time to share the results of the latest, and dare I say greatest Podcasting for Business Report.

This report, which we’ve been releasing since 2020 is a deep dive analysis into the top 100 business podcasts, where we evaluate each of the top 100 shows on over 60 different criteria to look at industry trends and establish baseline best practices for podcasting as a business owner.

Today is all about that sweet, sweet data. It’s been an interesting year for business podcasting! We’ve seen big changes this year, in social media usage, sponsorships, and network participation — there are some great takeaways for you to apply to your own show.

And the numbers are just nifty.

I’ve pulled some of the most interesting takeaways to share with you here today.

I strongly recommend that, if you haven’t already done so, you download a copy of the report here to get the whole story!

Listen to the episode or read the highlights here: https://podcastingforbusiness.com/98

The Podcasting for Business Conference is happening this November — learn more about it here!

Final Thoughts

I hope I’ve sufficiently whetted your appetite for more data! We look at how shows start and end, how they’re edited, how often podcast content is shared on social media, how common guests vs solo episodes are… I’m really just getting started.

There are dozens of interesting data points for you to look at and consider as you make strategic decisions for your podcast — and we’ve got a companion video that shares the year-over-year comparison and our recommendations based on the trends. You can get the whole report and watch the companion video that gives a more detailed analysis and a year-over-year comparison here.

If you have a community that would be interested in this type of data, reach out to me at [e-mail] to talk about gett