Nir Bashan joins Eric Bond on this week's episode of TCM Podcast.
Competitors Mentality meets Creator Mindset!
Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, improve customer service and ultimately create more meaning in their work. Nir has spent the last two decades working on a formula to codify creativity.
That formula is found in his new book, The Creator Mindset, which has been translated into two languages.
He has worked on numerous albums, movies, and advertisements with famous actors and musicians ranging from Rod Stewart to Woody Harrelson. His work on creativity has won a Clio Award and was nominated for an Emmy.
Nir is the founder and CEO of The Creator Mindset LLC, a company that conducts workshops, consulting, coaching, and keynote speeches at conferences and corporate events. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, Suzuki, Activision and jetBlue.
On this episode, Eric and Nir discuss:
How to get back to thinking creatively like you did during childhood
The need to get more creative in business in 2020 and beyond
The value of listening and relationship building
His new book, The Creator Mindset
How to re-learn creativity
How humor, empathy and courage are cornerstones of creativity
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