Confident Marketing: How to Build an Authentic Brand Online with Ashley DiBiase

Tired of chasing every new social trend and still feeling like your brand isn’t getting traction?

In this episode, Rachel is joined by marketing strategist Ashley DiBiase of Dash of Social to help you cut through the noise, simplify your content strategy, and show up with confidence. Learn how to humanize your brand, choose the right platforms, and create content that connects—without burning out.

Timestamps:

• [00:00] Welcome + why this conversation matters
• [02:00] Ashley’s start in marketing and lessons from the early blogging days
• [06:00] Overcoming age bias and owning your expertise
• [08:00] Navigating ever-changing algorithms
• [09:00] Why showing your face builds trust faster than any stock photo
• [11:00] Letting go of perfection and focusing on connection
• [14:00] Finding where your audience actually spends time
• [18:00] Diversifying your presence so you don’t lose everything overnight
• [19:00] Turning Instagram engagement into leads
• [22:00] Using automation and social listening
• [26:00] Stories vs. feed—when and how to use each
• [29:00] LinkedIn for personal branding and credibility
• [35:00] Hooks that stop the scroll
• [38:00] The potential of Facebook groups for clients and community
• [41:00] Building a sustainable “content trifecta”
• [44:00] Your next step to go deeper

Takeaways:

• Human connection beats perfection—people do business with people.
• Your audience determines your platform—be where they are.
• Don’t rely on rented space—own your email list and website.
• Repurpose long-form content to save time and energy.
• Community fuels growth—collaborations and referrals often outperform cold leads.

Quotes:

• “When you humanize your content, you connect with the right people—and that’s when growth happens.” – Rachel Brooks
• “You don’t need to be everywhere; you just need to be where your people are.” – Rachel Brooks

Ready to drop the pressure of perfect and start showing up as your most confident, authentic self? Grab your copy of Chasing Perfection plus the bonus bundle today for the tools, strategies, and encouragement to let go of what’s holding you back and step fully into who you were created to be.

Support the Mission

This podcast is built on faith, truth, and women like you. If this message moved you, consider supporting the show. → iamrachelbrooks.com/support

Connect with Ashley DiBiase:

• Website: dashofsocial.com
• Instagram: instagram.com/dashofsocial
• LinkedIn: linkedin.com/in/ashleydibiase

Connect with Rachel Brooks:

• Instagram: @iamrachelbrooks
• LinkedIn: linkedin.com/in/iamrachelbrooks