What if you stopped building the business you think you should create—and started building the one you truly want?
In this episode, Rachel Brooks sits down with Luisa Molano—former Fortune 200 executive turned coach, consultant, and founder of HerLocity—to unpack how burnout, identity work, and purpose collided to create a soul-aligned business rooted in systems, sustainability, and scale.
If you’ve ever felt stuck chasing achievement over alignment, or building a purposeful, profitable, and sustainable business—without sacrificing your health, values, or voice—this conversation is your permission slip to pause, reflect, and boldly choose you.
Connect with Luisa Molano
- Website: herlocity.com
- Instagram: @luisaMolano.herlocity
- LinkedIn: Luisa Molano
What You'll Learn
- How Luisa asked for a 4-month resignation—and got it
- Why most women settle for what they think they can get
- What it means to scale with soul and systematize with ease
- How identity drives revenue (not the other way around)
- Luisa’s journey from coaching 1:1 to building a global movement
Episode Highlights
00:00 – Welcome & Luisa’s leap from corporate
03:00 – Designing your exit runway
06:00 – Starting a business before leaving your 9–5
10:00 – Scaling from 1:1 burnout to community impact
14:00 – Purpose meets strategy meets systems
20:00 – The “Yes, and…” mindset: impact + income
25:00 – Identity and business evolution
32:00 – Redefining leadership and letting go of perfection
38:00 – Building HerLocity & closing encouragement
Favorite Quotes
“Your business won’t create your future. Who you create yourself to be… will.”
“You don’t need to settle for what you think you can get. Ask for what you actually want.”
“You can feel fear and not be afraid. You can feel sadness and not be sad.”
Ready to Go Deeper? Here’s your next step:
→ Recenter with the FREE I Am… Enough Reset Guide
→ Start the I Am... Becoming Devotional Journey
→ Walk in freedom with Chasing Perfection + Bonus Bundle
Support the Mission
This podcast isn’t sponsored—it’s supported by women like you. If this message moved you, consider sharing, reviewing, or gifting a contribution: → iamrachelbrooks.com/support
Stay Connected
- IG: @iamrachelbrooks
- Newsletter: iamrachelbrooks.com/newsletter
- Podcast: iamrachelbrooks.com/play
DM Rachel the word BECOMING to get matched with a resource based on your journey.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.