What if you didn’t need more content or funnels—just one great story?
In this episode, Rachel sits down with StoryBrand-trained strategist Kris Jones, founder of Red Door Stories, to uncover how a simple narrative shift can turn your website into a client-converting machine. Whether you’re burnt out on content creation or stuck in sales overwhelm, this conversation shows you the missing link: story.
Timestamps:
- [00:01] Meet Kris Jones: StoryBrand expert + Red Door Stories founder
- [00:04] Why most websites fail (and what to do instead)
- [00:06] Story vs. information: What the brain remembers
- [00:10] Outsourcing your voice? Why it doesn’t work
- [00:14] How to stand out from big brands as a personal brand
- [00:18] The secret to positioning yourself as a guide, not the hero
- [00:21] Testimonials that sell: The 4-question formula
- [00:24] Website mistakes that cost you clients
- [00:29] Why you don’t need 10 platforms—just one strong homepage
- [00:34] Evergreen marketing vs. trends (and why story always works)
- [00:38] From Click to Client: Kris’ story-based sales strategy
- [00:43] Final word: Do less, but better
Key Themes + Takeaways:
- Story-based messaging outperforms facts every time
- You are not the hero of your brand—your customer is
- You don’t need to do more, just say it better
- A good homepage can outperform 10 platforms
- Your voice is your greatest marketing asset—don’t outsource it
Quotes:
“You can’t read the label from inside the bottle.” – Kris Jones
“People don’t buy from the best—they buy from who they feel most connected to.”
“A single well-told story can replace all your marketing and double your revenue.”
Community & Resources
Connect with Kris Jones
- Website: RedDoorStories.com
- Instagram: @reddoordesign
Connect with Rachel:
Website: iamrachelbrooks.com
Instagram: @iamrachelbrooks
Podcast IG: @theconfidentwoman.co
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.