What if you didn’t need more content or funnels—just one great story?
In this episode, Rachel sits down with StoryBrand-trained strategist Kris Jones, founder of Red Door Stories, to uncover how a simple narrative shift can turn your website into a client-converting machine. Whether you’re burnt out on content creation or stuck in sales overwhelm, this conversation shows you the missing link: story.
Timestamps:
- [00:01] Meet Kris Jones: StoryBrand expert + Red Door Stories founder
- [00:04] Why most websites fail (and what to do instead)
- [00:06] Story vs. information: What the brain remembers
- [00:10] Outsourcing your voice? Why it doesn’t work
- [00:14] How to stand out from big brands as a personal brand
- [00:18] The secret to positioning yourself as a guide, not the hero
- [00:21] Testimonials that sell: The 4-question formula
- [00:24] Website mistakes that cost you clients
- [00:29] Why you don’t need 10 platforms—just one strong homepage
- [00:34] Evergreen marketing vs. trends (and why story always works)
- [00:38] From Click to Client: Kris’ story-based sales strategy
- [00:43] Final word: Do less, but better
Key Themes + Takeaways:
- Story-based messaging outperforms facts every time
- You are not the hero of your brand—your customer is
- You don’t need to do more, just say it better
- A good homepage can outperform 10 platforms
- Your voice is your greatest marketing asset—don’t outsource it
Quotes:
“You can’t read the label from inside the bottle.” – Kris Jones
“People don’t buy from the best—they buy from who they feel most connected to.”
“A single well-told story can replace all your marketing and double your revenue.”
Community & Resources
Connect with Kris Jones
- Website: RedDoorStories.com
- Instagram: @reddoordesign
Connect with Rachel:
Website: iamrachelbrooks.com
Instagram: @iamrachelbrooks
Podcast IG: @theconfidentwoman.co
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