Jaime Hunt on How Marketing Moves the Needle on Retention

 What role can marketing play in student success? How can it can increase alignment within the institution, improve awareness among students, and destigmatize or normalize getting help? How can it bust silos and build a connection to the brand? We dive into these topics with Jaime Hunt, former CMO at higher ed institutions and now consulting with institutions at Solve Higher Ed, host of the "Confessions of a Higher Ed CMO," and the author of Heart Over Hype.