Liz Lathan, CMP, Experiential Marketing Trailblazer, Fun Igniter, and Natural Connector

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Liz Lathan, CMP, is a trailblazer in the experiential marketing arena and is the Co-Founder and head of community for Club Ichi, which is in Liz’s own words … a “friggin' awesome”, private membership community for Business to Business – or B2B – Event Marketers.

Club Ichi isn’t like any other community. Dive in and you’ll experience conference sessions on inflatable unicorns, 2:30 a.m. exploding pajama parties, secret business trips, lots of hugs, and a whole lot of people just looking to help each other. 

But Liz and her team also recognize many event professionals need “community” to help advance their careers, expand their networks, and build relationships that transcend business. It’s all in Club Ichi!

Liz believes – even with so much focus on the word “connection” - most events are not designed to build deep connections. It’s this reality that led Liz to create Spontaneous Think Tank™. This unique opportunity not only sparks authentic connections but also provides a therapeutic space for business problem-solving.

Liz brings over two decades of rich experience in corporate event marketing, having spearheaded global event teams for tech giants like Dell, where she pioneered Dell World in 2011, and IBM's Analytics & Hybrid Cloud division.

Beyond her executive roles, Liz thrives as a writer, investor, speaker, and avid traveler, continuously shaping the future of event marketing and community engagement through her innovative and strategic approach - all built around having FUN!

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You can find and connect with Liz on LinkedIn HERE! 

Club Ichi – With a flair for the quirky, fun, and unexpected, Club Ichi is known for bringing B2B event marketers together in intimate settings around the world for strategic conversations that drive pipeline and revenue for their events. 

The Community Factory – Most events aren’t designed to build deep connections. We apply our Power in Company Method to help to spark the relationships the drive revenue. 

Spontaneous Think Tank™️ – Armed with sticky notes and Sharpie markers, attendees contribute challenges they're having, creating a "wall of woes." Through collaborative crowdsourcing, they co-create an agenda of sessions where the participants lead the conversations.  

Event Minds Matter by Club Ichi - “Building brave spaces to amplify the industry’s conversation on human sustainability in the workplace"

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Meaningful connections matter now more than ever! 

Your community, clients, or customers are ready to connect. Are you ready to be their connector? Events can grow your business, create an impact in your community, or motivate a group around your ideas. The Connection Architect Course and Community is for the everyday event planner that is ready to create connections that matter.

Sound like you? Start building at www.TheConnectionArchitect.ca

The Connector Next Door is pr

Are you planning or promoting events for your business, organization, or group? Reach out and book a 30-Minute Hello with podcast host, Candy Event Consulting Founder, and Connection Strategy Coach Lisa Gareau to share how you ar