Building a Business That Thrives in Uncertainty

In this powerful episode of The Connectors Podcast, we sit down with Aspen Peggs, founder of Northern Primrose, a systems expert and chaos wrangler helping entrepreneurs transform operational mess into business mastery. From her early days as a classical musician to building systems that run while she’s out of office, Aspen shares how life’s curveballs shaped her approach to business.

💡 Key Takeaways:

• Why “winging it” isn’t sustainable—and what to do instead

• How operational clarity and documentation are essential for growth

• The real value of delegation: Protect your time and mental bandwidth

• How to build systems that continue working when you can’t

• The impact of personal health challenges on leadership—and how to lead with resilience

• Trusting people over processes: Aspen’s team-first mindset

• What remote team connection really requires in today’s hybrid world

🎯 Who this episode is for:

• Founders who feel stuck in the chaos

• Leaders seeking operational peace of mind

• Coaches, consultants, and creatives scaling with intention

• Anyone who’s faced burnout or health setbacks while growing a business

📌 Bonus Tips:

• Start documenting now—before your systems break

• Use automation wisely—but don’t forget the human connection

• Your business needs a heartbeat, not just a checklist

Where to get a hold of our guest - 

[e-mail]

IG - aspen_peggs, aspenpeggs.com, northernprimrose.com, Linkedin - https://www.linkedin.com/in/aspen-peggs-512906166/

RESOURCES MENTIONED:

We want to hear from you!! If you have a story you think our growing audience needs to hear, please email us at [e-mail].

"The Connectors" podcast is hosted and produced  by Jolyn and Quinten. Marketing, sound and technical work thanks to the Design Coop and our theme tune thanks to the amazing The Hypnotyst @hypnotyst  

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