Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy.
In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting customer data, building identity graphs, and adapting to the loss of third-party cookies. The discussion also covers the resurgence of direct mail and the need for marketers to leverage their own data to create effective lookalike audiences.
We covered powerful subjects relating to Digital Advertising Post-ATT
- Impact of iOS 14.5 on Marketing Strategies
- The Cookie Conundrum and Alternative Solutions
- Future of Digital Marketing in a Privacy-Centric World
- The Importance of Post-Purchase Engagement
- Leveraging Zero-Party Data for Marketing
- Building Lookalike Audiences: Strategies and Insights
- The Role of Identity Graphs in Marketing
- Navigating Attribution Challenges in E-Commerce
- Understanding App vs. On-Site Experiences
- Lead Capture: The Foundation of Customer Engagement
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