In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews Tyler "Sully" Sullivan, entrepreneur and founder of BombTech Golf. The conversation revolves around building a successful e-commerce business by prioritizing customer experience, building trust, and investing in sustainable growth.
Sully shares his insights on engaging with customers through email, micro-launches, and private Facebook groups.
Sully and Erik talk through:
- the benefits of self-funding and investing in the right areas for long-term sustainability
- the importance of simplicity, authenticity, and copywriting in building a successful e-commerce brand
- various e-commerce tools and marketing strategies
- the importance of building customer-centric businesses - online and offline
- using Email for product innovation
- simplifying product offerings for increased conversion
- how offending some of your audience can be healthy for ads
- the importance of building trust with customers through messaging and guarantees
Host: Erik Christiansen - https://www.linkedin.com/in/erikc/
Guest: Tyler "Sully" Sullivan - https://www.linkedin.com/in/tyler-sully-sullivan/
Justuno: https://www.justuno.com/
BombTech Golf: https://www.bombtechgolf.com/
Ecomgrowers: https://www.ecomgrowers.com/
SullyTyler.com: Shopify Marketing Expert
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