The Future of Online Retail: How Shopify is Transforming the Brand Experience With Guest Brian Peters Head of Platform Partnerships at Shopify

In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, is joined by Travis Logan, Co-Founder & CTO of Justuno, and this week's guest Brian Peters, Head of Platform Partnerships at Shopify. The conversation kicks off by looking at the most talked about statistic from Brain's presentation at the Shopify Enterprise Partner Summit 2023, 35% of Shopify Plus merchants have seen smaller cart sizes and 50% are seeing less site traffic and lower conversion rates. Brian breaks down what this means for merchants and what the future looks like for E-commerce. 

Erik, Travis, and Brian discuss:

• Finding the right product-market fit.
• Brand identity online.
• Influencer marketing
• Marketing is brand experience.
• Does high customization equal high converting?
• To survive as a brand you have to convert at checkout.
• Zero-party data expands beyond your email list.
• Why Shopify is the number one converting checkout in the world.

Host: Erik Christiansen, CEO of Justuno

Guest: Travis Logan, CTO at Justuno

Guest: Brian Peters, Head of Platform Partnerships at Shopify

Transcript:

Erik 00:00:50 - 00:01:22

Welcome to the show today. I'm very excited because I have two guests. And so this is going to be a jam-packed episode where we're going to gain some insights into Shopify like never before. We're going to learn what that the leadership, what's top of mind with the Shopify leadership along with just, you know, leadership. Because today I have my my co-founder, Travis Logan, CTO of just, you know, on the show and Brian Peters, head of platform partnerships at Shopify.

Erik 00:01:22 - 00:01:33

So hang on, today is going to be a very insightful show. So we're going to jump into it. And the reason I have Brian on the show today. Welcome, Brian. Well, thank you.

Brian 00:01:33 - 00:01:34

Thank you. Good to be here.

Erik 00:01:34 - 00:02:06

I have Brian on here because I was down at the Shopify Enterprise event down in L.A., right by where that I-10 fire was, what, two days ago? I'm not surprised because that, you know, no Shopify, they like to select very colorful neighborhoods to have events like this colorful, really cool spot in the heart of downtown L.A. Brian got on stage and gave a presentation and he had a slide that stood out to me.

Erik 00:02:06 - 00:02:45

And that's what we're talking about today. The quotes from the slide were, according to a survey of Shopify Plus merchants, 35% have seen smaller cart sizes and 50% are seeing less site traffic and lower conversion rates. Now, we also the second reason we're here is Travis and I were at the Google next event in San Francisco wandering the expo and we stumbled upon a Shopify booth at Google Nexus conference.

Erik 00:02:46 - 00:03:16

Which one was...