The Pursuit of Growth and Customer Connection in E-Commerce Digital Marketing - with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter

In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter to talk about their MarTech stack and customer retention strategies.

Matthew shares his approach to building a strategy, which involves starting from the top with company goals and working his way down to specific tactics, always keeping ROI in mind. The episode provides insights into the MarTech stack and customer retention strategies of a successful e-commerce brand.

Erik and Matthew dive into:

• Apps used by Pretty Litter and their cart technology
• Incentivizing First-Time Customers
• Pretty Litter's referral program
• The Realities of Being a Digital Marketer
• Migrating SMS providers
• Expanding to international markets
• How digital marketers are always hungry for more information

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Matthew Seifert - https://www.linkedin.com/in/matthewseifert/

Justuno - https://www.justuno.com/

Pretty Litter - https://www.prettylitter.com/