The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy

In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Drew Clark CEO, Founder, and Director at California Cowboy. Drew opened up about the rollercoaster ride of running a retail business, especially with the crumbling of the digital and seismic shifts in e-commerce. From website redesigns, site speed, and content creation to the return of physical stores; Erik and Drew cover the essential tweaks that can skyrocket your conversion rates.

Erik and Drew discuss:

• From fires to covid, how California Cowboy bounced back in the face of unpredictable challenges.
• The digital shift and its impact on marketing.
• Product features and design elements of California Cowboy apparel.
• The highs and lows of return on ad spend.
• Website redesign + speed, growth trajectory, and conversion rates.
• Community, cost-saving, and creating a collective experience through sharing retail space with local brands.

Host: Erik Christiansen, CEO of Justuno

Guest: Drew Clark, Drew Clark, CEO, Founder, & Director at California Cowboy

Transcript:

Intro 00:00:05

Welcome to the Conversion Show, a podcast that's all about. You guessed it, conversions, everything that gets you to your goal, whether that's purchase, lead capture app, install content downloads, chat engagement, or demo requests. We're talking conversions hosted by Erik Christiansen, CEO and co-founder of the leading conversion optimization platform, Justuno. On the conversion show, Erik sits down with industry-leading marketers, e-commerce growth experts, founders, and entrepreneurs to chat all things conversion marketing. Be sure to follow the conversion show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review. And now here's your host, Eric Christiansen.

Erik 00:00:50

Welcome to the conversion show. Today is a special day. It's our first in-person interview. Here I am joined by Drew Clark, CEO and founder of California Cowboy. California Cowboy, Do you want to share a little bit about California Cowboy? Sure. You guys are done?

Drew 00:01:09

Yeah, We make after sport apparel that's kind of designed to help you enjoy life offline as all of our product kind of has designed features that enable you to put your phone away. There's a dry pocket on the back of most of our products and it come with conversation cards. They're really fun. It can help you start or stop conversations, subtle reminders that it's so fun to talk to people in real life instead of just sliding into their dance.

Drew 00:01:36

And then there's also bottle pockets of package our shirts and robes.

Erik 00:01:39

You can lock your phone?

Drew 00:01:41

We do make a product at all, and we call it the pocket pouch that actually prevents electromagnetic signals from getting to your phone. So this is very dark edge technology fabric that you slide your filter to the pouch and you kind of put it down, and it's just committing to