Today's guest is Amy Larson, founder of the popular business and website, Overseasoned. Amy has created a line of apparel and kitchen accessories that fuses feminism with the culinary world. She has created best selling tag lines, like Smash the Garlic & the Patriarchy and Cabernet & Equal Pay, worn by some of the most renowned chefs and culinary icons across the country. Chef Karen Aukownowitz, Priya Krishna, Gaby Dalkin, to name a few, sport her whimsical but powerful sweatshirts & tshirts.
Amy ran the business as a side hustle for 4 years before she quit her marketing job and went full time in February 2021. We discuss how she started Overseasoned as a magazine, her love of recipes, and how she has turned this into a full time profitable venture. We also chat about how instrumental social media has been to building Overseasoned, how to grow a following organically that stays true to your vision while leading to direct sales. If you're thinking about starting a business or are just interested to hear how a young entrepreneur funded her business, Amy has some great advice to impart for future entrepreneurs.
You can connect with Amy at:
www. overseasoned.com or on instgarm @overseasoned_amy.
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