The Covert Code
Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact? Join Anna as she interviews industry experts and innovators, sharing actionable insights and the latest trends. Perfect for business owners, marketers, and tech enthusiasts, The Covert Code Podcast is your guide to building a stronger brand and mastering the digital world.
Episodes
May 2, 2025 • 40 mins
Go beyond marketing tactics with Nancy Harhut, award-winning author of "Using Behavioral Science in Marketing" and Chief Creative Officer at HBT Marketing. Discover the fascinating psychological triggers that drive consumer decisions and learn how to ethically apply these principles in your marketing strategy. Nancy reveals how our hardwired decision-making shortcuts can transform your campaigns, and explores the fascinating inters...
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April 25, 2025 • 37 mins
Step into the creative frontier with Garry S. Wheeler, author and COO of Xpertloop, as he reveals how AI can amplify your authentic voice rather than replace it. Discover the unexpected ways artificial intelligence is revolutionizing audience connection, from helping writers find their unique style to creating personalized engagement strategies that feel surprisingly human. Perfect for creatives, entrepreneurs, and anyone wondering...
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April 18, 2025 • 21 mins
Join us with Marcelo Calbucci, veteran founder and author of "The PRFAQ Framework," as he shares 20+ years of expertise in product development and business scaling. Discover proven methodologies for identifying customer pain points, driving innovation, and growing startups effectively. Learn practical strategies for turning product ideas into successful, scalable businesses.
Learn More About Anna Covert: https://annacov...
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April 11, 2025 • 27 mins
Join us with Patrick Riccards, author of "Dad in a Cheer Bow," as he shares powerful insights on pushing beyond limitations to achieve authentic growth. Discover actionable strategies for expanding your personal brand, creating meaningful connections, and driving business success through embracing discomfort. Learn how stepping outside your comfort zone can transform both your personal and professional life.
Learn More About Ann...
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April 4, 2025 • 41 mins
Step into the world of enterprise technology transformation with Marianne Bachynski, veteran executive from Morgan Stanley, AIG, and other Fortune 500 giants. Discover powerful strategies for aligning IT initiatives with business objectives to create meaningful growth. Learn proven approaches to technology leadership that drive operational excellence and deliver real business value.
Learn More About Anna Covert: https:/...
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March 28, 2025 • 42 mins
Join us with Dr. Brad Mahon, President & CEO of Great Plains College and author of "Leadership Is Personal," as he shares powerful insights from 25+ years in higher education. Discover strategies for creating transformative learning experiences, building industry partnerships, and navigating education's evolving role in society. Essential listening for education leaders, community builders, and those passionate about the future of ...
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March 21, 2025 • 27 mins
Join us with Lawrence Hanley, Founder & CEO of Desk Plants, as he reveals how bringing greenery to workspaces creates thriving businesses. Discover innovative strategies for leveraging gift-giving to boost engagement, maximize referrals, and transform customer spaces. Learn the journey from simple idea to flourishing company in the growing world of workplace wellness.
Learn More About Anna Covert: https://annacovert.com/
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March 14, 2025 • 36 mins
Join us with D'Yanna Craighead, a true unicorn in the software engineering world with 25+ years at tech giants like IBM, AT&T, Delta, and Disney. Discover her powerful framework for personal and professional transformation from her Forbes-published book "The Butterfly Code." Learn how to engineer your own growth journey with insights from a pioneering tech leader.
Learn More About Anna Covert: https://annacovert.com/
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March 7, 2025 • 32 mins
Join us as Terry Ziemniak, security expert from NorthWonders, reveals strategies for building security programs that grow with your business. Discover practical approaches to aligning security with business objectives, implementing risk-based solutions, and creating frameworks that scale efficiently. Essential insights for business leaders, security professionals, and companies focused on sustainable growth.
Learn More About Anna ...
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February 28, 2025 • 55 mins
Join us with Laura Morton, award-winning filmmaker and bestselling author, as she reveals the secrets of powerful storytelling. Discover how to create narratives that move audiences, drive change, and make a lasting impact. Learn from her decades of entertainment and publishing expertise on producing content that matters and using stories to advocate for mental health awareness.
Learn More About Anna Covert: https://ann...
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February 21, 2025 • 45 mins
Join us for a transformative conversation with Phil Geldart, Founder & CEO of Eagle's Flight and bestselling author of 9 leadership books. Discover powerful insights on building exceptional workplace culture, unlocking human potential, and driving meaningful organizational change. Learn from decades of expertise in leadership development and cultural transformation from a renowned executive advisor.
Learn More About Anna Covert: ...
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February 14, 2025 • 29 mins
Step into the world of data-driven e-commerce growth with Matthew Stafford, CEO of Build Grow Scale. Learn proven strategies for boosting conversions, maximizing revenue, and scaling your online business through optimization. Perfect for e-commerce entrepreneurs and digital marketers looking to turn metrics into money.
Learn More About Anna Covert: https://annacovert.com/
Learn About Build, Grow, Scale: https://b...
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February 7, 2025 • 33 mins
Step into the future of digital marketing with Dr. Bin Tang, founder of Noah Digital and Forbes Agency Council member. Get exclusive insights from his upcoming book "From Local to Global" and discover cutting-edge AI strategies for international market success. Learn how to leverage artificial intelligence and digital innovation to transform your global marketing approach.
#AIMarketing #GlobalMarketing #DigitalStrategy #MarketingI...
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January 31, 2025 • 41 mins
Join us with Jeanne Omlor, elite business strategist and 7-figure coach, as she reveals her proven approach to scaling service-based businesses. Discover powerful strategies for identifying and attracting high-value clients, creating scalable business models, and achieving breakthrough revenue goals. Perfect for coaches, consultants, experts, and service providers ready to elevate their business to the next level.
Learn More About...
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January 24, 2025 • 41 mins
Experience a masterclass in business growth with Chip Higgins, founder of Bizzics LLC and Forbes author of "The Bizzics Way." Drawing from decades of banking and business coaching expertise, Chip reveals powerful strategies for building unstoppable business momentum, optimizing cash flow, and creating sustainable growth. Discover how physics principles can transform your business approach and unlock your company's true potential.
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January 17, 2025 • 43 mins
Join us as Daniel Borba, Founder & CEO of SparkPortal, reveals game-changing strategies for video marketing success! Learn how Video-as-a-Service (VaaS) is revolutionizing B2B content creation and driving real brand differentiation.
🔍 In this episode:
Video-as-a-Service (VaaS) explainedScaling video content for SaaS companiesB2B marketing transformation strategiesBuilding a distinctive brand through video
💡 Perfect for: Marketing...
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January 10, 2025 • 36 mins
In Episode 46 of The Covert Code Podcast, we're joined by Danaya Wilson, CEO of BetterCertify and an author with a mission to empower. Dive into a conversation about how individuals can become catalysts for change in any sphere of life. Danaya discusses the principles of user empowerment and how it can lead to broader societal transformation. This episode is a treasure trove of wisdom for anyone interested in understanding how to e...
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In Episode 45 of The Covert Code Podcast, we delve into "Boosting Corporate Wellbeing Through Dance" with My Hoang Nguyen, founder of The Confidance. My shares how dance can transform corporate culture, improve wellbeing, and foster stronger team dynamics. Discover how movement and creativity can inspire personal and professional growth while enhancing workplace wellness. This episode is a must-listen for leaders looking to boost m...
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December 27, 2024 • 44 mins
In Episode 44 of The Covert Code Podcast, we explore "Embracing Authenticity & Confidence in Networking" with Stephanie Thoma, community engagement consultant and Forbes-featured author. Stephanie shares her insights on building meaningful relationships, fostering confidence, and navigating networking spaces with authenticity. Whether you’re a seasoned professional or just starting your networking journey, this episode provides act...
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December 20, 2024 • 45 mins
This week on The Covert Code Podcast, we dive into “Maximizing Sales Performance Through Technology & Data Strategies” with Chaz Tedesco, COO of Call Tools. Chaz is an expert in sales enablement, leveraging technology and data-driven insights to empower businesses to optimize their performance. In this episode, Chaz shares actionable strategies to improve sales processes, harness the power of data to make better business decisions,...
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