The Covert Code

The Covert Code

Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact? Join Anna as she interviews industry experts and innovators, sharing actionable insights and the latest trends. Perfect for business owners, marketers, and tech enthusiasts, The Covert Code Podcast is your guide to building a stronger brand and mastering the digital world.

Episodes

October 31, 2025 33 mins
What does it take to build a lasting family legacy across multiple industries—from automotive to healthcare, solar, taxes, and beyond? In this episode of The Covert Code Podcast, I sit down with Alex Herrera, a serial entrepreneur whose dedication to community and family drives everything he does. Discover Alex's remarkable journey from his automotive roots with Midas and Meineke franchises in Texas to building a thriving 30-year a...
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What does it take to rise from humble beginnings to building luxury brands in both real estate and automotive? In this episode of The Covert Code Podcast, I sit down with Rey Wolmers—eXp real estate broker and Luxury Automotive Consultant at Velocity Honolulu. Discover Rey's remarkable journey from working multiple jobs to creating lifestyle experiences in Hawaii's most exclusive markets. Learn how he bridges the worlds of luxury r...
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What happens when livestreaming stops being a broadcast and becomes an immersive brand experience? In this episode of The Covert Code Podcast, I sit down with John Petrocelli, Founder and CEO of Bulldog DM—the world's leading premium livestream studio. Discover how John has pioneered groundbreaking live events for iconic brands like Apple, Netflix, and Coca-Cola, transforming how audiences connect with companies in real-time. Learn...
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What separates a $350K/month data operation from companies struggling with lead quality? In this episode of The Covert Code Podcast, I sit down with Jack Burleigh, VP of Sales at US Marketing Group—a company I've trusted as a data partner for years. Jack pulls no punches as he reveals the unfiltered truth about data integrity, lead quality, and why trust will determine which companies dominate the future of marketing. With over fiv...
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What does it take to build a company that thrives long after its founder steps away? In this episode of The Covert Code Podcast, I sit down with Perry Kaufman—Strategic Advisor to founder-led companies and founder of PSK Consulting. With experience guiding hundreds of businesses through finance, operations, and growth challenges, Perry shares invaluable insights on strategic planning, succession strategies, and the critical decisio...
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Discover the future of advertising leadership with Paul Lam, President of Media Buy Paul, LLC and 15-year Governor of AAF District 13, as he reveals how Hawai'i's creative community is shaping the Western advertising landscape. Learn why AdWest 2025 represents a pivotal moment for media strategy, how the Pele Awards celebrate Pacific creativity, and what it means when island innovation leads mainland marketing evolution across five...
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Uncover the hidden truth behind your marketing data with Franni G., Director of Measurement at VEVO, as she reveals why most companies are making decisions based on flawed attribution models. Discover how data integrity transforms marketing strategies from guesswork into precision science, and learn the complex art of lead attribution that separates authentic brands from those built on shaky foundations. Perfect for marketers drown...
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Discover the evolving landscape of energy investing with Jay R. Young, founder & CEO of King Operating Corporation and Amazon #1 bestselling author of "The Upside of Oil and Gas Investing." Learn how three decades of strategic foresight in the energy sector, combined with experience from Tiger 21 and even ownership in the World Series Champion Texas Rangers, creates a unique perspective on redefining energy investment strategies fo...
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Discover the power of family-centered business philosophy with Gina Gennette, CEO and driving force behind Best Payment Solutions, Inc. Learn how 20+ years of prepaid payment innovation has taught her that the strongest businesses operate like tight-knit families. Explore innovative rebate, referral, and review programs that transform client relationships from transactions into lasting partnerships, and why treating your team, clie...
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Experience marketing magic with Jimi Gibson, VP of Brand Communication at seven-time Inc. 5000 winner Thrive Internet Marketing Agency. Discover how a former professional magician transformed sleight of hand into storytelling mastery that converts audiences into customers. Learn the psychological principles behind persuasive narratives and authentic branding that have helped over 1,000 active clients achieve remarkable growth throu...
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Transform your understanding of tech innovation with Brenda Darden Wilkerson, President & CEO of AnitaB.org and Forbes tech contributor. Discover how driving equity isn't just about doing good—it's about unlocking unprecedented innovation potential. Learn from a trailblazing leader who's spent her career proving that diverse teams don't just perform better, they revolutionize entire industries. From education foundations to global ...
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Enter the future of enterprise sales with Dr. Alexander M. Orlando, Co-Founder and Chief Revenue Strategist at Ai Labs Corporation. Discover how 25+ years of complex technology sales experience is being revolutionized by AI, AGI, and ASI technologies. Learn why traditional sales approaches are becoming obsolete and how intelligent systems are creating unprecedented opportunities for market leadership and revenue generation. Visit ...
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Step into the future of brand messaging with Lisa Apolinski, America's Digital Content Futurist and founder of 3 Dog Write. Discover how bold content strategies have generated over $1.5 billion in client revenue and why most brands are still playing it dangerously safe. Learn from the Forbes and New York Times featured author of five books how to craft messages that don't just get noticed—they create lasting legacy and unshakeable ...
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Discover the marketing evolution that's reshaping how brands connect with digital natives. Learn how authentic storytelling, cultural sensitivity, and digital-first strategies are transforming brand engagement from Maui's beaches to Milan's runways. Perfect for marketers struggling to connect with younger audiences and brands seeking genuine cultural resonance in the digital age. Visit The Covert Code: https://thecovertcode.com/ L...
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Witness entrepreneurial mastery with Itzhak Fisher, serial entrepreneur and founder of Pereg Ventures, whose ventures have generated over $2.5 billion in combined value. Discover how the architect behind RSL Communications' $1.5B revenue and Delta Three's $1B IPO transforms innovative ideas into world-changing enterprises. Learn from his Amazon bestseller "The Courage to Continue" how family legacy, global vision, and unwavering re...
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Journey from Blackstone boardrooms to human potential breakthroughs with Akhil Gupta, founder of Universal Enlightenment & Flourishing and author of "Bridges Across Humanity." Discover how a former Senior Managing Director transformed Harvard's Advanced Leadership Initiative insights into a global mission for human flourishing. Learn the revolutionary "Love, Learn, Play" framework that's bridging ancient wisdom with cutting-edge re...
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Experience healthcare marketing transformation through the eyes of David Sanchez, RN and dual CEO of Digitalis Medical and Miracle Recovery. Discover how 16+ years of emergency room experience shaped a revolutionary approach to healthcare brand building. Learn how AI innovation meets medical compliance, and why the future of healthcare marketing requires both clinical insight and digital mastery. Visit The Covert Code: https://the...
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Discover the architectural approach to remote workforce design with Cynthia Montgomery, founder and CEO of Montgomery Robbins, Inc. Learn how the design and architecture industry pioneer has reimagined collaboration without walls, creating productive virtual teams that maintain creative excellence. Perfect for leaders navigating remote work challenges, creative professionals adapting to distributed teams, and anyone seeking to arch...
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Transform your relationship with money alongside Bronson Hill, founder of Bronson Equity and host of The Mailbox Money Show, as he reveals the mental rewiring that separates wealth builders from wealth wishers. Discover how a former medical device consultant cracked the code on passive income generation, raising $20M+ and partnering in $150M worth of multifamily properties. Learn the brain-based strategies from his upcoming book "R...
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Enter the borderless business era with Joycelyn David, CEO and bestselling author of "The Multicultural Mindset," as she reveals why cultural intelligence is the ultimate competitive advantage. Discover how Forward Women Network's Most Influential Filipina is transforming how global brands connect with diverse audiences. Learn why tomorrow's marketing winners won't just acknowledge cultural differences—they'll leverage them as stra...
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