The Covert Code

The Covert Code

Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact? Join Anna as she interviews industry experts and innovators, sharing actionable insights and the latest trends. Perfect for business owners, marketers, and tech enthusiasts, The Covert Code Podcast is your guide to building a stronger brand and mastering the digital world.

Episodes

Carly Foy on Programmatic Advertising (What Most Brands Get Wrong) | The Covert Code | EP 111

April 17, 2026 • 44 mins
What if everything you’ve been told about digital advertising… is only half the story? In this episode of The Covert Code Podcast, I sit down with Carly Foy, Senior Technical Account Manager at StackAdapt, to break down what’s really happening inside programmatic advertising—and where it’s going next. With over a decade of experience, Carly shares how the industry has evolved from basic media buying to AI-powered targeting, and w...
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Authority Brand Building | Forbes Books | Covert Code | EP 2

April 17, 2026 • 48 mins
Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Natalie Mazzarella, Vice President of Authority Brand Building at Advantage Medi...
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The Big Picture of Authority | Forbes Books Series | The Covert Code | EP 1

April 10, 2026 • 60 mins
Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Beth LaGuardia Cooper, President and CMO of Forbes Books, to explore the big pi...
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Maria Garaitonandia on How High-Performing Teams Talk When No One’s Watching | Covert Code | EP 110

April 3, 2026 • 37 mins
What if your team’s biggest communication issues aren’t visible? In this episode of The Covert Code Podcast, Anna Covert sits down with Maria Garaitonandia, leadership coach, communication strategist, and author of Untangling Communication, to explore how communication breaks down before anyone notices. With over 20 years of experience working with global teams across the U.S., Latin America, and Europe, Maria helps leaders resto...
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Freedom by Design: Michael Walsh on Scaling Without Burnout | Covert Code | EP 109

March 27, 2026 • 43 mins
What if your business could give you more freedom—not less? In this episode of The Covert Code Podcast, Anna Covert sits down with Michael Walsh, founder of Walsh Business Growth Institute and author of Freedom by Design, to break down how to build a business that actually works for you. With over 30 years of experience helping companies scale across North America and Europe, Michael shares the three types of freedom every busine...
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Kai Cowell on Flavor, Wellness, and Entrepreneurship | Covert Code | EP 108

March 20, 2026 • 36 mins
How do you build a brand that stays authentic while growing over time? In this episode of The Covert Code Podcast, Anna Covert sits down with Kai Cowell, founder of Kai Spices, to talk about entrepreneurship, wellness, and building a purpose-driven brand. Kai shares the story behind her spice company, the inspiration behind her blends, and the lessons she’s learned from years of building a business rooted in authenticity and flav...
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Bryan Watkins on Luxury Real Estate and Investment Strategy | Covert Code | EP 107

March 13, 2026 • 49 mins
Real estate investment isn’t just about buying property—it’s about strategy. In this episode of The Covert Code Podcast, Anna Covert sits down with Bryan Watkins, Strategic Real Estate Advisor at Trans-Pacific Realty and Co-Founder of UNYQE Fitness Honolulu, to explore real estate investment strategies and exit planning for business owners and investors. Bryan brings a global perspective to the conversation, with experience acros...
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Sam Frentzel-Beyme on Simplifying Growth Through Unified Systems | Covert Code | EP 106

March 6, 2026 • 53 mins
What if growth didn’t have to feel so complicated? In this episode of The Covert Code Podcast, Anna Covert sits down with Sam Frentzel-Beyme, Founder of Stellant, to explore how organizations can simplify growth by aligning brand strategy, marketing execution, and technology into a unified system. With a background that includes working alongside companies like Google, Pepsi, and Johnson & Johnson, Sam has spent more than two dec...
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Unlocking Team Potential with Jan Kaeo | The Covert Code | EP 105

February 27, 2026 • 44 mins
This week on The Covert Code Podcast, we’re unlocking what truly drives team performance. In this episode, Anna Covert sits down with Jan Kaeo, Principal, Owner, and Master Trainer at Dale Carnegie Training Hawaii & Guam, to explore how leaders can unlock their team’s potential using time-tested leadership principles that still work in today’s fast-changing workplace. With over 14 years of experience developing leaders across Haw...
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How Luke Hillman Turned Sustainability Into 7.7M Views | The Covert Code | EP 104

February 20, 2026 • 42 mins
What happens when authenticity beats algorithm strategy? In this episode of The Covert Code Podcast, Annika sits down with Luke Hillman, social media manager for Altitude Water, to unpack how an unscripted sustainability video exploded to 7.7 million views — and what it means for the future of clean water, off-grid living, and viral content. We dive into: • How Luke Hillman built organic traction without paid media • Why atmosphe...
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David Blivin: Why Great Ideas Don’t Need Silicon Valley to Succeed | Covert Code | EP 103

February 13, 2026 • 49 mins
What if the next wave of world-changing innovation doesn’t come from Silicon Valley? In this episode of The Covert Code Podcast, I sit down with David Blivin, founder and managing director of Cottonwood Technology Funds and author of Crossing the Cactus, to unpack why great ideas don’t need Silicon Valley to succeed—and what it actually takes to commercialize innovation in under-resourced regions. David Blivin shares how venture ...
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Ashton Cudjoe: How AI is Revolutionizing Education | The Covert Code Podcast | EP 102

February 6, 2026 • 39 mins
Before we were all talking about AI, Ashton Cudjoe was already using it to change education. In this episode of The Covert Code Podcast, I sit down with Ashton Cudjoe, founder and CEO of Hawaii Medical College, to explore how AI workflows are revolutionizing education—and how Ashton is pioneering its use at HMI. Ashton discusses how his school has implemented AI-driven chatbots and voice assistants to streamline operations, incre...
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Gina Riley: Why Being Qualified Isn’t Enough to Get Hired Anymore | Covert Code | EP 101

January 30, 2026 • 39 mins
Why isn’t being qualified enough to land a job anymore? In this episode of The Covert Code Podcast, I sit down with Gina Riley, executive career coach, international speaker, Forbes Coaches Council member, and author of Qualified Isn’t Enough: Develop Your Story, Land the Interview, Win the Job. Gina Riley is the creator of the Career Velocity® System, a proven framework helping professionals navigate career transitions, age bias...
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Katie Goar: Leadership That Lifts, Not Labels | The Covert Code 100th Episode!

January 23, 2026 • 48 mins
🎉 CELEBRATING 100 EPISODES! 🎉 What better way to mark this milestone than with a conversation about leadership that truly transforms lives? In this special 100th episode of The Covert Code Podcast, I sit down with Katie Goar, President of Quadel and a nationally recognized leader in affordable housing and community development. In 2024, Katie took the TEDx stage to share a powerful message about why a hand up—not a handout—can ch...
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Tony Martignetti: Leading with Fire—Turning Your Past into Purpose | The Covert Code | EP 99

January 16, 2026 • 39 mins
What if your greatest challenges could become your most powerful leadership tools? In this episode of The Covert Code Podcast, I sit down with Tony Martignetti—change catalyst, bestselling author of "The Campfire Lessons" and "Climbing the Right Mountain," global keynote speaker, coach, and host of The Virtual Campfire Podcast. As Founder and Chief Illumination Officer of Inspired Purpose Partners, Tony helps tech leaders and chang...
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Chauhan's Course: Leading with Clarity When the Path Isn't Clear | Covert Code | EP 98

January 9, 2026 • 57 mins
What does it take to lead with confidence when the world keeps shifting and the path forward isn't clear? In this episode of The Covert Code Podcast, I sit down with Dave Chauhan—author of "Captain, Set Sail," founder of The Nautical Leadership Model™, and co-founder of Purple Spark Advisory. Discover how Dave helps leaders navigate change with clarity, courage, and purpose, using maritime principles to guide modern leadership chal...
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The Meador Method: Podcasting as Your Authority Amplifier | The Covert Code | EP 97

January 2, 2026 • 43 mins
What if your voice could become your most powerful business development tool? In this episode of The Covert Code Podcast, I sit down with Dennis "DM" Meador, CEO & Founder of The Legal Podcast Network, who's helping attorneys build authority and scale their personal brands through strategic podcasting, positioning, and consistent content. Discover why podcasting remains one of the most underused yet effective marketing tools availa...
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Devra's Canvas: Painting Life with Creativity, Community & Purpose | The Covert Code | EP 96

December 26, 2025 • 40 mins
What does it really mean to live well in today's fast-paced world? In this episode of The Covert Code Podcast, recorded from my Oahu battleship, I sit down with Devra Wathen, a Honolulu-based creative who brings a grounded, real-world perspective on authenticity, intentional living, and the power of meaningful connection. Discover how creativity, connection, and intention shape the way we show up, contribute, and create lives of ge...
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Jack's Peak Mind: Optimizing Athletes and Executives from Within | Covert Code | EP 95

December 19, 2025 • 18 mins
What if elite athletes and business leaders had access to a healing methodology that bridges rapid recovery with long-term performance resilience? In this episode of The Covert Code Podcast, recorded from my Oahu battleship, I sit down with Jack Fonderwhite, National Board Certified Diplomat of Acupuncture, electro-acupuncture specialist, and creator of the Peak Mind Method. Discover the innovative, evidence-based techniques Jack d...
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Raj's Reset: The 90-Second Sleep Revolution for Leaders | The Covert Code | EP 94

December 12, 2025 • 37 mins
What if a 90-second strategy could transform your sleep, reduce stress, and unlock your full potential? In this episode of The Covert Code Podcast, recorded from my Oahu battleship, I sit down with Raj Khedun, London-based wellness and relationship coach, transformation expert, and manager at Keep Fit Kingdom—an organization on a mission to help one billion people live to 100 with joy and vitality. For the past 15 years, Raj has be...
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