The Covert Code

The Covert Code

Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact? Join Anna as she interviews industry experts and innovators, sharing actionable insights and the latest trends. Perfect for business owners, marketers, and tech enthusiasts, The Covert Code Podcast is your guide to building a stronger brand and mastering the digital world.

Episodes

The Pilgrim Spirit: What Happens When You Say Yes to the Journey | Covert Code | EP 122

July 17, 2026 • 42 mins
This week on The Covert Code Podcast, the topic is: The Pilgrim Spirit: What Happens When You Say Yes to the Journey My special guest is Gideon Enok, global traveler, author, modern-day pilgrim, speaker, and creator of The Pilgrim Spirit. After experiencing a difficult period during the global pandemic, Gideon made an extraordinary decision. Instead of remaining stuck, he packed a backpack and began walking more than 7,000 kilom...
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How to Stand Out and Land Executive Opportunities | Covert Code | Ep 121

July 10, 2026 • 43 mins
This week on The Covert Code Podcast, the topic is: Why Qualified Isn't Enough: How to Stand Out and Land Executive Opportunities My special guest is Gina Riley, executive career strategist, LinkedIn Top Voice, keynote speaker, and author of Qualified Isn't Enough. Today's job market looks dramatically different than it did just a few years ago. Artificial intelligence is reshaping recruiting, LinkedIn has become one of the most...
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Selling Your Business in Style: How to Maximize Value Before You Exit with Marty Fahncke | EP 120

July 3, 2026 • 42 mins
This week on The Covert Code Podcast, the topic is: Selling Your Business in Style: How to Maximize Value Before You Exit My special guest is Marty Fahncke, Certified Merger & Acquisition Advisor, growth strategist, business investor, and Managing Partner of Westbound Road. With more than three decades of experience helping companies grow, acquire competitors, and successfully exit, Marty has worked with businesses that have...
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Can We Live to 120? The Future of Longevity Medicine | The Covert Code | EP 119

June 26, 2026 • 36 mins
This week on The Covert Code Podcast, the topic is: The Future of Healthcare: How AI and Regenerative Medicine Are Changing Medicine Forever My special guest is Dr. Annu Navani, founder and Chief Medical Officer of Le Reve Wellness, Chief Medical Officer at Boomerang Healthcare, Stanford adjunct faculty member, and author of the upcoming Forbes Books title Health Recoded: A Physician's Guide to Intelligent Healthcare. As artific...
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Why Human Experiences Will Thrive in an AI World | The Covert Code | EP 118

June 19, 2026 • 37 mins
This week on The Covert Code Podcast, the topic is: Why Human Experiences Will Thrive in an AI World My special guest is Charlene Rose, entrepreneur, actor, hand model, choreographer, Airbnb host, and founder of Living Room to Ballroom and Old Hollywood Lodge. As artificial intelligence continues transforming industries around the world, many people are asking what kinds of businesses, careers, and income streams will still thriv...
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Founder-Led Selling: Why Faceless Brands Are Losing | The Covert Code | EP 117

June 12, 2026 • 26 mins
This week on The Covert Code Podcast, the topic is: Founder-Led Selling: Why Faceless Brands Are Losing My special guest is Dave Gulas, entrepreneur, podcast host, and co-founder of EZDC 3PL. With over 20 years of experience in sales and marketing leadership, Dave believes that today's founders can no longer hide behind their company name. Customers want to know who they're buying from, what they stand for, and why they do what ...
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Why Small Businesses Hit Growth Ceilings w/ Rob Aquino | The Covert Code | EP 116

June 6, 2026 • 49 mins
🎙️ This week on The Covert Code Podcast, the topic is: Why Small Businesses Hit Growth Ceilings and How to Break Through Them My special guest is Rob Aquino, CEO of JBS Corp and Entrepreneur Books, author of The Small Business Money Game: Hidden Strategies That Turn Survival into Scale. Rob comes from a deep background in finance, entrepreneurship, wealth management, and business strategy. Having worked with thousands of entrepr...
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Personalized Travel Powered by AI with Lou Chatta | The Covert Code | EP 115

May 29, 2026 • 30 mins
🎙️ This week on The Covert Code Podcast, the topic is: The AI Experience Economy My special guest is Lou Chatta, founder of Pin Tours, an AI-powered platform transforming how people experience travel, tours, transportation, events, and local discovery. Lou is building an orchestration layer behind the experience economy — combining travel, transportation, attractions, restaurants, events, and local knowledge into personali...
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Why Curiosity Is the Ultimate Competitive Advantage | The Covert Code | EP 114

May 22, 2026 • 47 mins
🎙️ This week on The Covert Code Podcast, the topic is: How Curiosity Is the Secret Sauce to Success My special guest is Rodney Adkins — former Senior Vice President at IBM, chairman of Avnet, engineer, philanthropist, and author of the Forbes bestselling book *Curiosity Redefines the Limits*. After spending 33 years helping shape some of the world’s most important technology innovations at IBM, Rodney joins Anna Cove...
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Reinvention, Leadership & The Champagne CEO with Terri Eagle | Covert Code | EP 113

May 15, 2026 • 47 mins
🎙️ This week on The Covert Code Podcast, the topic is: Brand Reinvention And my special guest is Terri Eagle — Forbes bestselling author of *The Champagne CEO*, sought-after speaker, and founder of Terri Eagle Group, a consulting and business advisory firm helping organizations scale, transform, and navigate major transitions. In this episode, Anna and Terri discuss leadership, reinvention, mentorship, networking, entrepre...
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Designing Your Authority Journey | Forbes Books | Covert Code | EP 4

May 8, 2026 • 41 mins
-Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this final episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Terry Stanton, Director of Integrated Strategy at Forbes Books, to discus...
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Shaoqing Sun on Unleashing Boundless Creativity | The Covert Code | EP 112

May 1, 2026 • 58 mins
What if success isn’t the problem — but ego-driven success is? In this episode of The Covert Code Podcast, Anna Covert sits down with Shaoqing Sun, founder of C&C Reservoirs, scientist, and Forbes author of From Burnout to Bliss: Dissolve Your Ego, Fuel Your Success, and Find True Fulfillment. After more than three decades helping global energy leaders make smarter, lower-risk decisions, Shaoqing Sun shares a deep...
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Demystifying the Publishing Process with Tyler LeBlanc | Forbes Books | Covert Code | Ep 3

April 24, 2026 • 48 mins
Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In Episode 3 of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Tyler LeBleu, senior publishing leader at Forbes Books and Advantage Authority Pub...
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Carly Foy on Programmatic Advertising (What Most Brands Get Wrong) | The Covert Code | EP 111

April 17, 2026 • 44 mins
What if everything you’ve been told about digital advertising… is only half the story? In this episode of The Covert Code Podcast, I sit down with Carly Foy, Senior Technical Account Manager at StackAdapt, to break down what’s really happening inside programmatic advertising—and where it’s going next. With over a decade of experience, Carly shares how the industry has evolved from basic media buying...
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Authority Brand Building | Forbes Books | Covert Code | EP 2

April 17, 2026 • 48 mins
Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Natalie Mazzarella, Vice President of Authority Brand Building at Advantage Medi...
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The Big Picture of Authority | Forbes Books Series | The Covert Code | EP 1

April 10, 2026 • 60 mins
Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Beth LaGuardia Cooper, President and CMO of Forbes Books, to explore the big pi...
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Maria Garaitonandia on How High-Performing Teams Talk When No One’s Watching | Covert Code | EP 110

April 3, 2026 • 37 mins
What if your team’s biggest communication issues aren’t visible? In this episode of The Covert Code Podcast, Anna Covert sits down with Maria Garaitonandia, leadership coach, communication strategist, and author of Untangling Communication, to explore how communication breaks down before anyone notices. With over 20 years of experience working with global teams across the U.S., Latin America, and Europe, Maria helps l...
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Freedom by Design: Michael Walsh on Scaling Without Burnout | Covert Code | EP 109

March 27, 2026 • 43 mins
What if your business could give you more freedom—not less? In this episode of The Covert Code Podcast, Anna Covert sits down with Michael Walsh, founder of Walsh Business Growth Institute and author of Freedom by Design, to break down how to build a business that actually works for you. With over 30 years of experience helping companies scale across North America and Europe, Michael shares the three types of freedom every ...
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Kai Cowell on Flavor, Wellness, and Entrepreneurship | Covert Code | EP 108

March 20, 2026 • 36 mins
How do you build a brand that stays authentic while growing over time? In this episode of The Covert Code Podcast, Anna Covert sits down with Kai Cowell, founder of Kai Spices, to talk about entrepreneurship, wellness, and building a purpose-driven brand. Kai shares the story behind her spice company, the inspiration behind her blends, and the lessons she’s learned from years of building a business rooted in authenticity an...
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Bryan Watkins on Luxury Real Estate and Investment Strategy | Covert Code | EP 107

March 13, 2026 • 49 mins
Real estate investment isn’t just about buying property—it’s about strategy. In this episode of The Covert Code Podcast, Anna Covert sits down with Bryan Watkins, Strategic Real Estate Advisor at Trans-Pacific Realty and Co-Founder of UNYQE Fitness Honolulu, to explore real estate investment strategies and exit planning for business owners and investors. Bryan brings a global perspective to the conversation, wit...
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