The CPG Guys
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com
Episodes
The CPG Guys are joined in this episode by Kim Lefko, Chief Marketing Officer and Molly Hjelm, Corportae Vice President of Retail Media at Ace Hardware, a co-operative of 5,300+ hardware stores.
This episode was recorded at Wrigley Field, home of the Chicago Cubs, during Ace Hardware’s RedVest Media 2027 Upfront.
Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/
Follow Molly Hjlem on LinkedIn at: https://www...
The CPG Guys are joined in this episode by Sam Bevan, Global Director, Mid-Market, SMB & Global Expansion at Spotify, the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets.
Follow Sam on LinkedIn at: https://www.linkedin.com/in/samuelbevan/
Follow Spotify Ads online at: https://ads.spotify.com/
- You’ve built SMB and mid-market advertising businesses at Google, Faceb...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Albertsons names Meg Whitman Executive Chair
- Publicist wins global PepsiCo account
- Kroger customer sales outlook
- Amazon partners with Chat GPT
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website:...
The CPG Guys are joined in this episode by Jessica DuQuesne, Global Brand Marketing & Strategy Lead at The Hershey Company and Allyson Gill, Managing Director at Flywheel, the commerce accelerator division of Omnicom.
Follow Jessica on Linkedin at: https://www.linkedin.com/in/jessica-duquesne-exec/
Follow the Hershey Company online at: https://www.thehersheycompany.com/
Follow Alyson on Linkedin at: https://www.linkedin.com/in/all...
The CPG Guys are joined in this episode by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, part of Salsify.
Follow Lauren on LinkedIn at: https://www.linkedin.com/in/laurenlivak/
Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/
Listen to "Unpacking the Digital Shelf" podcast on Apple at: https://podcasts.apple.com/us/podcast/unpacking-the-digital-shelf/id1483944522
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Campbell's swings to a loss, cuts 13% of its salaried workforce
- PepsiCo hands its global media business to Publicis
- Barilla adds mac-and-cheese disruptor Goodles
- Walmart adds Dunkin' to its restaurant delivery lineup
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMM...
The CPG Guys are joined by Dan Hooker, Executive Director of the Food Industry Management Program at Cornell University’s S C Johnson College of Business along with eight participants from the 2026 Omnicommerce Leadership Executive Education Certificate Program.
Learn about the 2027 Cornell Omnicommerce Leadership Program here: https://ecornell.cornell.edu/certificates/financial-management/omnicommerce-leadership/
Follow D...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Dollar General & Dollar Tree ride the value wave
- Levanta raises $22 million to build out creator commerce
- Walmart extends Scintilla to Sam's Club
- Ace Hardware's RedVest Media goes big at its first Upfront
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Web...
The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for Nik’s recent release .
Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/
Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/
Follow RBC Capital online at: https://www.rbccm.com/en/=
Nik discusses these themes from hi...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Walmart & Target earnings
- Price Reference Resets
- Cyclospora Won't Go Away
- Home Depot Enters Delivery Race
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj i...
The CPG Guys are joined in this episode by Adam Silverblatt, Head of Off-Platform Ad Sales & Strategy at Instacart and Andrew Lipsman, Independent Anlayst at Media, Ads & Commerce.
This episode was recorded in Cannes France at the 2026 Cannes Lions International Festival of Creativity.
Follow Adam on LinkedIn at: https://www.linkedin.com/in/adam-silverblatt-3741362
Follow Instacart Ads online at: https://company.instacart.com/...
The CPG Guys are joined in this episode by Anita Watkins, CEO of the Insights Association which empowers more than 30,000 data and insights professionals. Its collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an uncertain world.
Follow Anita on LinkedIn at: https://www.linkedin.com/in/anita-watkins-8b33224
Follow the Insights Association online at: https:/...
The CPG Guys are joined in this episode by Phil Camarota, Chief Creative Officer at Flywheel, the commerce acceleration division of Omnicom.
Follow Phil on LinkedIn at: https://www.linkedin.com/in/phil-camarota
Follow Flywheel online at: http://www.flywheeldigital.com
Phil answers these questions:
1. Walk us through what it actually means to be Jury President — how much of it is scoring work versus managing a room of strong perso...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Tariff Refunds for e.l.f. Beauty
- Has Amazon cracked the grocery code?
- Kraft Heinz investing in marketing
- Safeway joins the AI race
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhea...
The CPG Guys are joined in this episode by Nick Hannity, CMO at Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation.
This episode was recorded in France at the 2026 Cannes ...
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “Retail Media Executive Brief” which was produced by EMarketer and sponsored by Sensor Tower, featuring Sensor Tower’s Ian Simpson,
Following Ian Simpson on LinkedIn at: https://www.linkedin.com/in/iansimpson
Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- P&G Q4 results
- Amazon Q2 results
- Jameson teams with NFL
- Open AI crosses 1 million users
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https:/...
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “The New Rules of Discovery: How Consumer Behaviors are Reshaping Commerce” which was produced by EMarketer featuring EMarketer's Sarah Marzano interviewing Roundel's Shawn McGahee.
Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano
The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart.
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.
Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/
Follow Walmart Connect online at: https://www.walmartconnect.com/
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Utz Brands going private
- Kraft Heinz partners with Disney
- Nestle selling half of water portfolio
- Cinven acquiring Salsify
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
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