The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
The CPG Guys are joined in this episode by Sammi Zola and Pete Fox from Haleon plus Andrew Butz from Kroger Precision Marketing.
This episode was recorded at 84.51 in Cincinnati, Ohio.
Follow Sammi on LinkedIn at: https://www.linkedin.com/in/samanthakliff/
Follow Pete on Linkedin at: https://www.linkedin.com/in/pete-fox-91b57/
Follow Andrew on LinkedIn at: https://www.linkedin.com/in/andrewbutz/
Follow Haleon online at: http://haleon.co...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Grocery Inflation
- Quarterly Earnings
- Starbucks Layoffs
- Target Board Battles
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER...
The CPG Guys are joined in this episode by Barbara Connors VP of Strategy & Activation and Brian Downey, Senior Director at Kroger Precision Marketing (KPM), the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging mo...
The CPG Guys recap their attendance at the 2026 Amazon Upfront event which took place in New York City at the Beacon Theatre on May 11.
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for gener...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Giant Eagle partners with ibotta
- General Mills Leadership
- Kraft Heinz increases marketing $$$
- Doordash results
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: h...
The CPG Guys are joined in this episode by John FitzGerald, Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer - but more importantly - build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree is a B-Corp certified company and pr...
The CPG Guys are joined in this episode by Kim Cox, Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira, Regional Product Leader, NA at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen
Follow Richard Pereira o...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Kimberly-Clark Q1 2026 Results
- Unilever Q1 2026 Results
- Walmart Scintilla Media Data Feed
- Reddit Q1 2026 Results
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye:...
The CPG Guys are joined in this episode by Caitlin Winsor Senior Director of Media, Strategy & Investment at PepsiCo and Chris Grillo Vice President of Sales, CPG at Tubi, the most watched free TV and movie streaming service in the U.S.
Follow Cailtin on LinkedIn at: https://www.linkedin.com/in/caitlin-coburn-winsor-80789810/
Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/
Follow Chris on LinkedIn at: http...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- KDP Quarterly earnings
- Gen Z pre-games drinking before heading out
- Microsoft Voluntary Retirements
- TikTok Measurement
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Kat...
The CPG Guys are joined in this episode by Shelley Zalis, Founder & CEO of The Female Quotient. Founded in 2007, The Female Quotient (The FQ) is an equality services company that provides thought leadership platforms for women and develops solutions for organizations committed to closing the gender gap in the workplace.
Co-Hosting this episode with PVSB is Jacqui Dynowski, co-host of SheCommerce Podcast.
The CPG Guys are joined in the episode by Patrick Nommensen, Head, Strategic Initiatives, AMS & Europe, E-Commerce at TikTok.
This episode was record in Las Vegas at Shoptalk 2026.
Follow Patrick on LinkedIn at: https://www.linkedin.com/in/pnommensen/
Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktok/
Patrick answers these questions:
- Patrick, you’ve been vocal about how TikTok Shop is “discovery-led commerc...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Uber Invests More in Delivery Hero
- DGMN introduces in-store audio
- Conagra's new CEO
- Goop Kitchen
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://ww...
The CPG Guys are joined in the episode by Benoit Vatere, Chief Media Officer for Liquid Death. As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food.
This episode was recor...
The CPG Guys are joined in this episode by Christian Hasshold, host of the In/Organic Podcast and Managing Partner of Resilient Edge M&A Advisors.
Follow Christian on LinkedIn at: https://www.linkedin.com/in/hassold/
Follow the In/Organic podcast on Apple Podcasts at: https://podcasts.apple.com/us/podcast/inorganic-podcast/id1710070954
Follow the In/Organic podcast on Spotify at: https://open.spotify.com/show/0oa6R4M37vtys5II6clEf...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Unilever acquires GRÜNS
- Sazerac Counters Pernod Ricard for Brown-Forman
- Nutella in Space
- Upfront Season
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://...
The CPG Guys are joined in this episode by Jason O’Toole, Head of Connected Commerce & Media, and Katie Tripodi, Director of US Digital Merchandising and eCommerce Expansion at Gildan, a leading manufacturer of everyday basic apparel. The Company’s product offering includes activewear, underwear, socks, and intimates sold to a broad range of customers, including wholesale distributors, screenprinters, embellishers, retailers or...
The CPG Guys are joined in this episode by Greg Brown, SVP of Innovation for the DAS Group of Agencies at Omnicom. Greg joins to share key themes coming from the 2026 SXSW which dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conferences and festivals that celebrate the convergence of tech, film, music, education, and culture.
Follow Greg on LinkedIn at: ...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Amazon FBA Surcharge
- Container Store gets a new owner
- Kristin Wolf promoted at Ulta
- Home Depot's new CTO
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: ht...
The CPG Guys are joined in this episode by Kim Lefko, SVP and Chief Marketing Officer at Ace Hardware, which has over 5,000 stores around the world with the majority of those stores independently owned and operated by local entrepreneurs.
Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/
Follow RedVest media on LinkedIn at: https://www.linkedin.com/company/redvest-media/
Follow RedVest Media online at: https://ww...
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