The CPG Guys
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com
Episodes
The CPG Guys are joined in this episode by Sean Tinnelly, Head of Ad Sales at DG Media Network, a division of Dollar General.
This episode is sponsored by DG Media Network.
Follow Sean on LinkedIn at: https://www.linkedin.com/in/sean-patrick-tinnelly
Follow DG Media Network online at: https://www.dgmedianetwork.com/
Sean answers these questions:
- What drew you to Dollar General and DGMN specifically, and how has that mix of experienc...
The CPG Guys are joined in this episode by Arthur Leopold, CEO and Co-Founder at Agentio which enables marketers to buy creator led ads as easily and scalably as Meta or Google ads—automating sourcing, pricing, contracting, delivery, and measurement—so work that took months now happens in minutes.
This episode is sponsored by Agentio
Follow Arthur on LinkedIn at: https://www.linkedin.com/in/arthurleopold/
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- 7-Eleven's New CEO Is “Stealing With Pride” From Japan
- Mars Maps the Next Decade of Shopping
- How Reckitt Is Thriving With China's Social-Media Shoppers
- DoorDash Names WPP Media Its Global Media Partner
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERC...
The CPG Guys are joined in this episode by Scott Needham, CEO and Founder at SmartScout, The most extensive Amazon brand and product finder ever made!
A tool built for Amazon sellers, by Amazon sellers. SmartScout is a tool for Amazon sellers to use as their own personal treasure map of Amazon!
This episode is sponsored by SmartScout
Follow Scott on LinkedIn at: https://www.linkedin.com/in/scott-needham-a8b39813/
Get a FREE categor...
The CPG Guys are joined in this episode by Benoit Vatere, Chief Media & Digital Commerce Officer at Liquid Death, one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun.
This episode was recorded in Las Vegas at the 2026 Groceryshop conference.
Follow Benoit on LinkedIn at: https://www.linkedin.com/in/benoitvatere/
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Costco reports higher fourth-quarter profit on resilient consumer spending
- Grocery inflation is primed to rise
- Kroger details its AI strategy at Groceryshop 2026
- GLP-1 drug use keeps reshaping the grocery basket
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE ...
The CPG Guys are joined in this episode by Rich Shuman, Chustomer Director, Omnichannel Activation at Mondelēz International and Stan Turek, GM of Media Measurement at InMarket, the outcome intelligence platform built for marketers who demand results over proxy metrics.
This episode was recorded in Las Vegas at the 2026 Groceryshop conference.
Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickshuman/
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Costco reports higher fourth-quarter profit on resilient consumer spending
- Grocery inflation is primed to rise
- Kroger details its AI strategy at Groceryshop 2026
- GLP-1 drug use keeps reshaping the grocery basket
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE ...
The CPG Guys are joined in today's episode by Mark Hardy, SVP and head of Data Ventures at Walmart.
Follow Mark on LinkedIn at: https://www.linkedin.com/in/mark-a-hardy/
Follow Walmart Data Ventures online at: https://www.walmartdataventures.com/
Mark answers these Questions:
- We’re back at Inspire for another year. For those who may not be familiar, Mark, what is Inspire — and what’s been different about the event...
The CPG Guys are joined in today's episode by Sarp Tuncay, a retail media and e-commerce strategy leader in the CPG/Retail industry.
Follow Sarp on LinekdIn at: https://www.linkedin.com/in/sarptuncay/
Sarp answers these Questions:
- You open with a bedtime story about your son Kai — and it perfectly frames the human-AI collaboration dynamic. How did that moment crystallize your thinking about what’s actually changing in ...
The CPG Guys are joined in this episode by Kim Lefko, Chief Marketing Officer and Molly Hjelm, Corportae Vice President of Retail Media at Ace Hardware, a co-operative of 5,300+ hardware stores.
This episode was recorded at Wrigley Field, home of the Chicago Cubs, during Ace Hardware’s RedVest Media 2027 Upfront.
Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/
Follow Molly Hjlem on LinkedIn at: https://www...
The CPG Guys are joined in this episode by Sam Bevan, Global Director, Mid-Market, SMB & Global Expansion at Spotify, the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets.
Follow Sam on LinkedIn at: https://www.linkedin.com/in/samuelbevan/
Follow Spotify Ads online at: https://ads.spotify.com/
- You’ve built SMB and mid-market advertising businesses at Google, Faceb...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Albertsons names Meg Whitman Executive Chair
- Publicist wins global PepsiCo account
- Kroger customer sales outlook
- Amazon partners with Chat GPT
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website:...
The CPG Guys are joined in this episode by Jessica DuQuesne, Global Brand Marketing & Strategy Lead at The Hershey Company and Allyson Gill, Managing Director at Flywheel, the commerce accelerator division of Omnicom.
Follow Jessica on Linkedin at: https://www.linkedin.com/in/jessica-duquesne-exec/
Follow the Hershey Company online at: https://www.thehersheycompany.com/
Follow Alyson on Linkedin at: https://www.linkedin.com/in/all...
The CPG Guys are joined in this episode by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, part of Salsify.
Follow Lauren on LinkedIn at: https://www.linkedin.com/in/laurenlivak/
Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/
Listen to "Unpacking the Digital Shelf" podcast on Apple at: https://podcasts.apple.com/us/podcast/unpacking-the-digital-shelf/id1483944522
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Campbell's swings to a loss, cuts 13% of its salaried workforce
- PepsiCo hands its global media business to Publicis
- Barilla adds mac-and-cheese disruptor Goodles
- Walmart adds Dunkin' to its restaurant delivery lineup
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMM...
The CPG Guys are joined by Dan Hooker, Executive Director of the Food Industry Management Program at Cornell University’s S C Johnson College of Business along with eight participants from the 2026 Omnicommerce Leadership Executive Education Certificate Program.
Learn about the 2027 Cornell Omnicommerce Leadership Program here: https://ecornell.cornell.edu/certificates/financial-management/omnicommerce-leadership/
Follow D...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Dollar General & Dollar Tree ride the value wave
- Levanta raises $22 million to build out creator commerce
- Walmart extends Scintilla to Sam's Club
- Ace Hardware's RedVest Media goes big at its first Upfront
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Web...
The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for Nik’s recent release .
Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/
Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/
Follow RBC Capital online at: https://www.rbccm.com/en/=
Nik discusses these themes from hi...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Walmart & Target earnings
- Price Reference Resets
- Cyclospora Won't Go Away
- Home Depot Enters Delivery Race
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj i...
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