The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
Thje CPG Guys are joined in this episode by Sarah Cunningham, Chief Retail Experience Officer of Flywheel, the commerce acceleration division of Omnicom.
Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarah-cunningham-99559b1/
Follow Flywheel on Linkedin at: https://www.linkedin.com/company/flywheel-digital/
Sarah answers these questions:
- Can you tell us about the inspiration and the WHY behind bringing this new conn...
The CPG Guys are joined in this episode by Marta Bowles, Chief Communications Officer and Global Marketing Centers of Excellence at NielsenIQ. This conversation is all about NIQ's latest consumer habits and trends report published Sept 2025. We also cover what to expect in 2026.
Follow Marta on LinkedIn at: https://www.linkedin.com/in/martabowles/
Follow NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/p...
The CPG Guys are joined by Chris Riegel CEO of STRATACACHE with retail solutions that allow them to be partners in creating an in-store evolution, fitting into retail existing ecosystem by connecting different technologies to truly drive a frictionless store visit.
This episode is sponsored by STRATACACHE
Find Chris Riegel on LinkedIn here: https://www.linkedin.com/in/chris-riegel-6931a28/
Find STRATACACHE o...
The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for a 2025 retrospective and 2026 preview.
Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/
Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/
Follow RBC Capital online at: https://www.rbccm.com/en/=
CPG Guys Website: http:/...
The CPG Guys are joined in this episode by Jerry Tsai and Phillip Guerra, co-founders of The Happy Start, manufacturer of award-winning baby products are designed to support your infant's early development. Created with pediatric experts and trusted by clinics, daycares, and hospitals.
Follow Jerry on LinkedIn at: https://www.linkedin.com/in/jerry-tsai/
Follow The Happy Start on LinkedIn at: https://www.linkedin.com/compan...
The CPG Guys are joined in this episode by Chris Jones, Founder & CEO of Plant Therapy, your shortcut to wellness, transforming ordinary rituals into mood-enhancing practices. This way, you can experience more of those blissful 'ahhhhh' moments from your everyday.
Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisjones00/
Follow Plant Therapy online at: https://www.planttherapy.com/
This episode was reco...
The CPG Guys are joined in this episode by Neil Saunders, Manging Director & Retail Analyst at GlobalData Retail.
Follow Neil on LinkedIn at: https://www.linkedin.com/in/neilretail/
Follow GlobalData Retail on LinkedIn at: https://www.linkedin.com/company/globaldataretail/
This episode was recorded in Seattle at Amazon Accelerate 2025.
Neil answers these questions:
- Neil, What are some of the biggest surprises you’ve encount...
The CPG Guys are joined in this episode by Allen Warch, VP Food & Fresh Merchandising at Dollar General.
Follow Allen on LinkedIn at: https://www.linkedin.com/in/allen-warch-032b8331/
Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/
This episode was recorded while walking a DG Market Store near Nashville, TN
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Honest leaves DTC
- Pepsico Leadership changes
- Kraft Heinz has a new CEO
- GMI receives sell rating
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.kats...
The CPG Guys are joined in this episode by Chad Waetzig, CMO at Crunch Fitness and Justin Bajan, co-founder of Familiar Creatures, a creative agency,
Follow Chad on LinkedIn at: https://www.linkedin.com/in/cwaetzig/
Follow Crunch Fitness online at: https://www.crunch.com/
Follow Justin on LinkedIn at: https://www.linkedin.com/in/justinbajan/
Follow Familiar Creatures online at: https://www.familiarcreatures.com/
Chad &...
The CPG Guys are joined in this episode by Angela Martin, VP of Customer Insights & Branding at Dollar General. With approximately 20,000 stores, they serve communities across the country, from right around the corner. DG exists to provide convenience, quality, and value, so their customers can get back to what's important.
This episode was recorded at DG headquarters in the Hall of Values.
Follow Angela on LinkedIn at: htt...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Coca-Cola names a new CEO
- State-level changes to SNAP benefits
- Aldi steps on the growth pedal
- AI permeates the shopper journey
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara R...
The CPG Guys are joined in this episode by Bryan Leach, the Founder & CEO of Ibotta, a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN).
Follow Bryan on LinkedIn at: https://www.linkedin.com/in/bwleach
Follow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/
Follow Ibot...
The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Kellanova.
Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-mueller-1a31454/
Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/
Here's what we asked Joe:
- Joe, you have a great title - industry & customer engagement. What does that mean - what is your remit and who all do you work with ...
The CPG Guys are joined in this episode by Wayne Purboo, VP of Video Advertising at Amazon Ads.
This episode was recorded at Amazon unBoxed 2025 in Nashville TN
Follow Wayne on LinkedIn at: http://linkedin.com/in/purboo
Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/
Follow Amazon Ads online at: https://advertising.amazon.com/
Wayne answers these questions:
- Wayne, you’ve been in media,...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Amazon tests ultra fast delivery
- The Kroger Co. reported strong sales for its third quarter
- Walgreens Expands Retail Media with AI-Powered Order Confirmation Ads
- Dollar General and Dollar Tree both reported November quarter results
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
S...
The CPG Guys are joined in this episode by Nielsen IQ's Sherry Frey - VP Total Wellness, Anna Mayo - VP Beauty Vertical, Chris Costagli - VP Food & Beverage Vertical & Andrea Bider - VP Pet Care Vertical.
Follow Sherry Frey on LinkedIn at: https://www.linkedin.com/in/sherry-frey/
Follow Anna Mayo on LinkedIn at: https://www.linkedin.com/in/anna-mayo/
Follow Chris Costagli on LinkedIn at: https://www.linkedin.c...
The CPG Guys are joined in this episode by Wain Yu, GM/Director of Buy With Prime & Multi-Channel Fulfillment at Amazon.
Follow Wain on LinkedIn at: https://www.linkedin.com/in/wainwrightyu/
Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/
Follow Buy with Prime online at: https://buywithprime.amazon.com/
Wain answered these questions:
- There are several new partners whose orders now that sellers have a choic...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Omincom closes IPG acquisition
- DOJ Google case reaches end of remedies phase
- Katseye "Better in Denim" campaign elevates Gap Inc. sales
- Best Buy raises full year estimates on resilient cnumer buying
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: htt...
The CPG Guys are joined in this episode by Mike Westgate, Vertical Director of Enterprise Food, Beverage & Alcohol Advertising at TikTok
Follow Mike on LinkedIn at: https://www.linkedin.com/in/mikewestgate/
Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktokbusiness/
Follow TikTok online at: https://ads.tiktok.com/business/en-US
Mike answers these questions:
1. Mike, you’ve talked about TikTok leading a n...
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