The CPG Guys
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com
Episodes
In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer.
Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/
Follow Costco Retail Media on LinkedIn at: https://www.linkedin.com/showcase/costco-retail-media/
Follow Costco online at: https://www.costco.com/f/-/company-information
Mark answers these questions:
- So Mark,...
The CPG Guys are joined in this episode by Ali Miller, GM of Advertising and Tim Castelli, VP Global Ad Sales at Instacart.
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.
Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/
Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/
Follow Instacart Ads online at: https://company.instacart.com/ads
Ali & ...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Kroger & Cola-Cola to launch exclusive LTO
- Big food running out of moves
- Costco opening stand-alone gas stations
- More Walmart executive shuffles
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s We...
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “How Retail Media Becomes a Growth Engine” which was produced by EMarketer and sponsored by Sensor Tower, featuring Albertsons Media Collectives' Liz Roche, Omnicom's Claudia Johnson, EMarketer's Sarah Marzano, Goodway Group's Angela Myers & Bain & Co's Shweta Bhardwaj.
The CPG Guys are joined in this episode by Deepak Maini, SVP and GM of Walmart +, Walmart’s membership program helping members save more time & money with exclusive benefits.
Follow Deepak on LinkedIn at: https://www.linkedin.com/in/deepak-maini-49b9089/
Follow Walmart+ online at: https://www.walmart.com/plus
Deepak answers these questions:
- Walmart+ has grown from 3 benefits at launch to 12 today — still at $9...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- PepsiCo Q2 Results
- Smucker’s Twinkies Problem
- Walmart Summer Rollbacks
- Wakefern is SN’s retailer of the Year
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of called the Ibotta Performance Network.
This episode is sponsored by Ibotta and was recorded in Cannes Francine at the Cannes...
The CPG Guys are joined in this episode by Christine Gambino, CEO of Omni, Omnicom's next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact.
Follow Christine on LinkedIn at: https://www.linkedin.com/in/christine-gambino-59683ab8
Follow Omni online at: https://www.omc.com/omni/
Christi...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- General Mills Q4 Results
- Kroger to acquire Giant Eagle
- Asda partners with Amazon on Retail Ads Service
- Executive changes
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth.
This episode is sponsored by NielsenIQ.
Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchan...
The CPG Guys are joined in this episode by Kiri Masters, Founder & Host of the Retail Media Breakfast Club Podcast.
This episode was recorded in Cannes France during the 2026 Cannes Lions International Festival of Creativity at the House of Consumer Goods & Retail.
We explore behind-the-scenes undercurrents ofthe festival.
Follow Kiri on LinkedIn at: https://www.linkedin.com/in/kiri-masters/
Follow the Retail Media Breakfast Cl...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Prime Days AI Influence
- Prime Days Results
- Amazon Agentic Ads
- Other News from Cannes Lions
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://...
The CPG Guys are joined in this episode by Matt Foley, VP of Brand Oreo at Mondelez International, an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world, leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.
The CPG Guys are joined on its 600th episode by Tony Rogers, CMO of Dollar General which serves as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 1, 2026, the Company&rsq...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Bayer Leadership Changes
- Walmart Drone Delivery
- Kohl’s Deal days
- Schnucks’ is fresh!
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: ht...
The CPG Guys are joined in this episode by Chris Peterson, President, CEO & Board Member of Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation.
This episode was record...
The CPG Guys are joined in this episode by Doug VandeVelde, Chief Growth Officer at WK Kellogg Co, manufacturer of an iconic brand portfolio including Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg's Raisin Bran®, and Bear Naked®.
Follow Doug on LinkedIn at: https://www.linkedin.com/in/doug-vandevelde
Follow WK Kellogg Co online at: https://www.wkkellogg.com/
Doug answered these questions:
- 95% ...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- America 250
- Macy’s Q1 results
- Zellers is back!
- The Preference Economy
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.wor...
The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever.
Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-gregory-b702567
Follow Unilever online at: http://unilever.com
Matt answers these questions:
- As Chief Customer Officer, what are your top priorities for Unilever's customer partnerships this year, and how have those priorities evolved from your previous rol...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Kroger leadership changes
- The magnitude of SNAP benefit changes
- Expansion of <30 minute delivery services
- Costco selling more gasoline
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http...
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