The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network.
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
Follow Kheri on LinkedIn at: https://www.linkedin.com/in/kheri-holland-tillman-1601563/
Follow Primo Brands on LinkedIn at: https://www.linkedin.com/company/primobrands/
The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertising agency that combines human ingenuity and judgment with AIpower and insights.
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
The CPG Guys are joined in this episode by Jamil Ghani, VP & Worldwide Leader of Prime at Amazon.
Follow Jamil on LinkedIn at: https://www.linkedin.com/in/jamilghani/
Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/
Jamil answered these questions:
- How do you define the core value proposition of Prime beyond loyalty—what makes it truly unique?
- With Prime Day expanding to four days in 2025, what metrics will...
The CPG Guys are joined in this episode by Abby Laursen, Senior Director of Ads Product Marketing at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
Learn more about Snapchat for Business : https://forbusiness.snapchat...
The CPG Guys are joined in this episode by Ajay Salpekar, the GM of Brand & Creator Commerce at TikTok, the world's leading social destination for short-form video.
Follow Ajay on LinkedIn at: https://www.linkedin.com/in/salpekar/
Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktok/
Follow TikTok online at: http://ads.tiktok.com
Ajay answers these questions:
- What inspired your transition from roles at Un...
The CPG Guys are joined in this episode by Dan Bonert, SVP of Retail Analytics and Retail Media at NielsenIQ. Dan has a background in media from his days at Amazon and was able to share quite a few insights on today's environment LIVE from the NielsenIQ c360 conference down in Hollywood, FL. Ajay Sharma, VP of ecommerce + omnichannel was our guest co-host for this episode, officially now his 6th appearance on the CPGGUYS.
The CPG Guys are joined in this episode by Cristina Preston - Director of Digital Marketing at Schnuck Markets, Inc., a supermarket chain based in the St. Louis area. The company was founded in 1939 and currently operates over 100 stores in four states throughout the Midwest.
This episode was recorded at the 2025 Digital Food & Beverage Summit
Follow Cristina on LinkedIn at: https://www.linkedin.com/in/cristina-preston/
The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity.
Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohen
Follow Amazon Ads Partners on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/
Follow Amazon Ads Partners online at: https://advertising.amazon.com/partners/network
We c...
The CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon.
Follow Tanner on LinkedIn at: https://www.linkedin.com/in/tannerelton/
Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/
Follow Amazon Ads online at: https://advertising.amazon.com/
Tanner answers these questions:
- Reflecting on your career journey at Amazon, what experiences have be...
The CPG Guys are joined in this episode by Kevin Host, SVP of Pharmacy at Walmart. He is the current chair of NACDS (National association of chain drug stores) and we've had the pleasure of hearing him speak LIVE from Palm Beach at the NACDS annual this year. As a career pharma veteran he is well known for his partnership with center store and this episode revolves on his leadership and partnership with the store.
The CPG Guys are joined in this episode by Kathryn Mazza, CMO & President of Red Media at Hy-Vee, the midwest retailer. She leads the growth of the platform. Prior to, she was at Dick’s Sporting Goods. This was a conversation ranging from customer loyalty building, retail media, data measurement and of course 'back to basics' in store today.
Find Kathryn Mazza on Linkedin at : https://www.linkedin.com/in/kathryn-mazza-...
In this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner.
Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucas-barros-631955103/
Follow Pamela on LinkedIn at: https://www.linkedin.com/in/pamela-castro-8447bb13/
In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer.
Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/
Follow Costco on LinkedIn at: https://www.linkedin.com/company/costco-wholesale/
Follow Costco online at: https://www.costco.com/f/-/company-information
Mark answers these questions:
- Mark, you have a rich professional b...
In this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart.
Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/
Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/
Follow Walmart Connect online at: https://www.walmartconnect.com/
Jeff answers these questions:
- Walmart Connect has grown fr...
In this episode, the CPG Guys are joined by Joe Davis, Managing Director of Tree Line Strategy Group which helps companies with strategic planning, customer development, digital commerce & sales strategy.
Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-davis-co/
Follow Tree Line Strategy Group on LinkedIn at: https://www.linkedin.com/company/tree-line-strategy-group/
Follow Tree Line Strategy Group online at: https:/...
The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top retailers, and Mike Feldman, strategic advisor & former SVP Head of retail Media at VaynerMedia.
Follow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/
The CPG Guys are joined in this episode by Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA.
Find Daniel on LinkedIn at: https://www.linkedin.com/in/dvangool/
Find AD USA on LinkedIn at: https://www.linkedin.com/company/ahold-delhaize-usa/
Find AD USA online at: https://www.adusa.com/
Daniël answers these questions:
- You are an OG of ecommerce, going back as far as early 2000’s. What chang...
The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's daughter, Kate, had cerebral palsy and couldn't eat solid foods. He created a plant-based protein shake, which led to the founding of Kate Farms and then inspired by being a survivor - Lucky Energy.
Fi...
The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a...
The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across travel hubs in North America.
Find Alison on LinkedIn at: https://www.linkedin.com/in/alison-o-keefe-42b1a830/
Find WHSmith Media on LinkedIn at: https://www.linkedin.com/company/whsmith-...
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