The CPG Scoop's Podcast

Kristen Keenan joins Jennifer and Risa on the latest episode of CPG Scoop!

Kristen is a savvy dot connector who reveals an insight in the data, unites online and in-store experiences, and converts shoppers into buyers. 

As an Empathetic Strategist, Kristen uses data-driven thinking and media expertise to strategically insert brands into the non-linear purchase journey by leveraging a highly targeted omnichannel media approach that dr...

Walter Kinzie joins Jennifer and Risa on the latest episode of CPG Scoop!

Walter has spent his career creating unforgettable experiences — first through world-class events, and now through handcrafted, small-batch flavors designed to bring people together. Before founding Kinzie Foods, Walter built a name producing high-profile live experiences, including concerts for Garth Brooks, Metallica and Bon Jovi, as well as a Presidential I...

Will Nitze joins Jennifer and Risa on the latest episode of CPG Scoop!

Will Nitze is the Founder and CEO of IQBAR, a leading functional nutrition brand dedicated to fueling the mind and body through science-backed, plant-based products. While working a traditional 9-to-5 office job, Will faced persistent mental fatigue and struggled with a lack of focus and energy. He quickly identified his carb-heavy diet as the culprit and shifted...

Carolyn Nephew joins Jennifer and Risa on the first episode of 2025 for CPG Scoop!

Carolyn Nephew has an extensive background in advertising and marketing, having worked on campaigns that have won numerous Effies, a Cannes Lion among other prestigious awards.  She started her Account Management career at NY City agencies (Y&R, Grey and Kirshenbaum & Bond), working on iconic brands like Virgin Atlantic Airways, Comedy Central...

Matt Bunce joins Jennifer and Risa on the latest episode of CPG Scoop!

Matt has 18 years experience in CPG R&D from Fortune 500 to B2B to Consulting and Startup. He is passionate about CPG, Food and R&D. His dream is to help businesses grow through making happy customers. Matt grew up lower middle class, first-generation college grad, grandparents immigrated from Europe. 

Matt started his entrepreneurial j...

Joe Rotondo joins Jennifer and Risa on the latest episode of CPG Scoop!

Joe is the Founder & CEO of Smearcase, the first frozen cottage cheese ice cream (FroCo) on the market. Smearcase is the most protein-dense ice cream on the market with over 40 grams of protein per pint and boosted with collagen. Launched in July 2024 in NYC, Smearcase has quickly expanded to over 60 stores in the tri-state area and is set to debut...

Brooke Cullison joins Jennifer and Risa on the latest episode of CPG Scoop!

Brooke is a seasoned digital media strategist with a track record of driving exceptional results. With a decade of experience in the digital media landscape, she has spent the last 8 years leading media strategy and planning, while also building and managing high-caliber teams. As the Director of Ecommerce & Media at Liquid I.V., she plays a ke...

Co-hosts Jennifer Silverberg and Risa Crandall hit the stage at Groceryshop for a live recording of the CPG Scoop podcast. And Drew Ingram, Director of Portfolio Media Strategy at PepsiCo, joined them in Vegas for this super special 50th episode!

In the episode, Drew discusses the evolving landscape of marketing, consumer engagement, and the innovative strategies PepsiCo employs to stay ahead in a competitive market. He sh...

Mehek Khera joins Jennifer and Risa on the latest episode of CPG Scoop!

Mehek is the founder & CEO of Niramaya Foods, bringing back the promise of health through Indian inspired cooking techniques, her grandma's recipes and real foods + spices. Niramaya Foods makes dips & snacks that make heritage inspired nutrition hyper accessible and easy for the average American consumer. 

After 10 years in different sector...

Marc Walkin joins Jennifer and Risa on the latest episode of CPG Scoop!

Marc is a passionate and innovative marketing leader with over 15 years of experience. He has held a diverse set of leadership roles building modern brands in both retail and CPG such as Stop & Shop, Popcorners, Beech-Nut and Staples. Every position Marc has held had the common thread of building from the ground up from brand transformation to corp...

Tina Manikas joins Jennifer and Risa on the latest episode of CPG Scoop!

Tina is a dynamic agency leader, known for her focus on vision and relentless pursuit of compelling commerce and brand activation strategies, capabilities, and solutions to grow brands and solve commercial business problems.

As president of Tracy-Locke, she has been leading an award-winning brand to buying agency and is now a leader of global connected...

Susan Lambert, Director of Shopper Marketing and Customer Insights at Massimo Zanetti Beverage, joins Jennifer and Risa on the latest episode of CPG Scoop!

Susan has spent her career in CPG with companies large and small, starting in Sales then moving into Marketing and Insights. Susan truly loves studying consumer data - what people do, what it means, how to reach them, how we connect our brands to meet these needs, what ...

Cely Moreno-Mosier, Sr. Director of Retail Media Partnerships & Shopper Marketing at Pepsico, joins Jennifer and Risa on the latest episode of CPG Scoop!

Cely is a seasoned, marketing professional with progressive experience in driving brand growth while providing shopper leadership in our highly competitive categories. With a comprehensive understanding of the marketing lifecycle, she focuses on using data-driven ins...

Alli Ball, Founder & CEO of Food Biz Wiz, joins Jennifer and Risa on the latest episode of CPG Scoop!

Alli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program providing strategic support, curated curriculum, and values-aligned community for producers of packaged products in the food industry. As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands o...

Maria McManus, Vice President of Marketing & Innovation at Deep Indian Kitchen, joins Jennifer and Risa on the latest episode of CPG Scoop!

Maria is the Vice President of Marketing & Innovation at Deep Indian Kitchen and member of the brand’s leadership team.  She joined Deep 4.5 years ago to help lead the brand’s strategic, high-growth initiative, and has since seen the brand grow more than 5x and expand to over 2...

Lewis Goldstein, CEO of Better with Buckwheat, joins Jennifer and Risa on the latest episode of CPG Scoop!

Lewis says his career has a pattern to it: he is drawn to organizations that have a mission he believes in, create products or services that enhance people's lives, have inspiring leaders and are competitive. He has worked at major brands including Sam Adams, Snapple, Kiss My Face, and Organic Valley, and has gra...

Ben Miller, VP of Original Content for Shoptalk & Groceryshop, joins Jennifer and Risa for a special Shoptalk recap episode of CPG Scoop!

Ben is endlessly fascinated by retail. He started as a grocer, working for Safeway in marketing, commercial and investor relation roles. He is constantly curious, though, and soon discovered working for just one company wouldn't be enough. He soon found himself agency-side, cons...

Allie O'Brien, Vice President of Marketing at Harmless Harvest, joins Jennifer and Risa on the latest episode of CPG Scoop!

At Harmless Harvest, Allie leads brand building and all go-to-market executions for the brand. In her four plus years at Harmless Harvest, she’s crystalized a mission and vision for the purpose-driven brand, launched a direct to consumer e-commerce platform that keeps loyal brand lovers hydrated,...

Michael Reda, Head of eComm, Digital, Design & Insights at T. Marzetti Company, joins Jennifer and Risa on the latest episode of CPG Scoop!

Michael has a CPG focused career over the last 15+ years with diverse experience on client side, agency side and sales side which gives him a unique view of things having sat across just about every seat at the table.  He loves the pace of change with digital and eComm but believe ...