The CPG View

The CPG View

The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

Episodes

October 9, 2025 23 mins


You’ve led e-commerce growth across multiple brands and retailers — what’s been one of the biggest shifts you’ve seen in consumer behavior recently, and how are you adapting to it?


When a major platform or retail partner goes through a big change, like a rebrand or acquisition, what’s your approach to keeping momentum and growing sales?

 

Amazon is such a critical channel for so many brands — what are some key ingredients to s...

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·  Your journey as the co-founder and CEO of Ampd is inspiring. What originally sparked the idea for Ampd, and how has the vision evolved since its inception?

 

·  Looking back, what have been the most significant challenges and milestones in your journey to scaling Ampd to serve millions of customers?

 

·  What excites you most about the future of Ampd and the role it’s playing in transforming the retail media and commerce space?

 

...

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You’ve worked with some of the biggest CPG brands. What key experiences or lessons have shaped your approach as a leader in insights and category growth?

You’re passionate about understanding the consumer, retailer, and shopper. Can you share a moment where an insight completely transformed a marketing strategy or category approach?

As a retail media crusader and AI advocate, how do you see data, AI, and retail media shaping the futu...

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You’ve built and led high-performing teams across multiple industries and geographies. What pivotal moments or experiences have shaped your career as an entrepreneurial executive?

Given your focus on customer experience and go-to-market strategies, what trends or innovations in SaaS and personalized marketing excite you the most right now?

You emphasize the importance of aligning people, product, and customer focus with company g...

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What excites you most about leading Walmart Connect in Chile, and what unique opportunities do you see in the region’s market?

How do you approach leveraging data-driven insights to create more authentic connections between brands and consumers?

What trends in omnichannel marketing are shaping your strategy at Walmart Connect, and how do you see them evolving in Latin America?


What leadership principles guide you in balancing stra...

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Your career journey from Amazon to founding Reason Automation is fascinating. Can you share how your experience at Amazon inspired you to create a company focused on data and analytics?

You emphasize the importance of mastering data to stay ahead. What are the most common mistakes you see businesses make when it comes to utilizing their data effectively?

Reason Automation has evolved from simply extracting data to making it accur...

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Your career spans strategy consulting, high-growth eCommerce, and leading CPG brands. Can you walk us through your journey and how these experiences shaped your expertise in scaling challenger brands?

 At Dr. Squatch, you oversee marketplaces and support omni-channel growth. What’s been one of your proudest accomplishments in this role so far?

 Profitability and growth strategy are your superpowers. What advice would you give to emer...

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What are the unique challenges and opportunities in integrating iconic brands into a modern eCommerce and retail media strategy?

 Your career spans roles in major corporations, startups, and private equity. How has this diverse experience shaped your approach to leading eCommerce and digital strategies in the CPG industry?

You’re known for being a people-first leader. What strategies do you use to build and motivate high-performing t...

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Having co-founded Chubbies Shorts, you share some insights into building a CPG brand that resonates with consumers and stands out in a competitive market?

What strategies do you find most effective for driving growth and building brand loyalty within the CPG sector?

Why do brands often become overly reliant on short-term revenue-maximizing strategies, and what are the consequences of this dependence on their long-term growth?

What are...

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Can you share your career journey and how it led you to your current role as Global eCommerce Director at Carlsberg Group? What were some key milestones along the way?

What are you most excited about in the world of eCommerce right now, and how is Carlsberg Group capitalizing on these opportunities?

The beer and beverage industry has unique challenges when it comes to eCommerce. How does Carlsberg balance tradition with innovation in...

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Costco is known for its unique business model and loyal member base. How has Costco approached retail media differently, and what role does it play in enhancing the member experience and driving sales?

 

Costco operates across physical warehouses, eCommerce, and delivery channels. How do you ensure retail media efforts align seamlessly with the company's omnichannel strategy?

 

With retail media, shopper marketing, and eCommerce ma...

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As someone deeply involved in the beauty ecommerce space, what emerging trends or shifts are you currently observing in consumer behavior and technology?

What do you consider to be the most underutilized levers for optimizing growth on marketplaces like Amazon, and how can brands effectively tap into them?

What are the biggest challenges facing ecommerce executives in the beauty space today, and how can they prepare to address these ...

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For those unfamiliar, can you share the origin story of the United Natural Products Alliance, what its mission is, and how it’s evolved to serve the natural health products and supplement industry today?

How are tariffs impacting the landed cost structure and margin pressure for supplement brands selling on marketplaces like Amazon?

What’s your perspective on how trade disputes—especially between the U.S. and China—are reshaping glob...

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Your approach emphasizes making strategy accessible for leaders. What are the most common misconceptions leaders have about strategy, and how do you help them overcome these?

 

AI is transforming businesses across industries. How do you help leaders build AI literacy, and what are some practical ways businesses can integrate AI into their strategies to drive growth and efficiency?

 

You specialize in turning leadership teams into high-...

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You’ve led the development of e-commerce strategies across multiple markets. What are the key elements of a successful e-commerce strategy, and how do you ensure it is flexible enough to adapt to different consumer behaviors and market conditions globally?

 

With the rise of omnichannel retail and retail media, how do you approach building a seamless experience for customers across both physical and online channels? What are the key ...

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What excites you most about the future of digital commerce, and how do you see Barilla evolving to meet emerging trends?

Leading a team across 35 countries must come with unique challenges and opportunities. How do you balance global consistency with local adaptability in your eCommerce acceleration strategy?

What innovative strategies or partnerships is Barilla pursuing to capitalize on this trend?

Consumer behavior in eCommerce is c...

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The MACH approach was originally seen as a breakthrough for digital commerce, but VTEX has voiced concerns about how it's evolved. In your view, where did the industry start to veer off course?"

 

You’ve emphasized the importance of simplicity, native connectivity, and minimal middleware. How does VTEX’s philosophy differ from the traditional MACH interpretation, and what benefits does that bring to retailers and brands?&quo...

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GroupM’s mission is to shape the next era of media where advertising works better for people. What strategies do you employ to ensure that bold innovation consistently translates into measurable ROI for your clients?

 

As someone recognized as a top marketer to watch in 2024, what emerging trends or technologies in retail media do you believe will shape the industry over the next few years?

 

As a seasoned media executive and bold inno...

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Chewy has built an incredibly loyal customer base. How do you ensure that advertising remains a helpful and additive part of the shopping experience?

Chewy recently launched a newly optimized version of its retail media network, Chewy Ads. What drove the refresh, and what key features or enhancements does it introduce?

With new formats like video ads, offsite placements, and deeper performance insights, how are these updates helping ...

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As the Global Head of Technology Officers Practice at Russell Reynolds Associates, you’ve guided companies through significant leadership transitions. What are the most notable shifts you’ve seen in the role of top tech executives over the past decade, and how are organizations adapting to these changes?

 

You’ve led searches for pivotal roles, such as CIOs and chief inclusion officers, across diverse industries. What key qualities o...

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