Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Episodes
June 30, 2025 • 27 mins
Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully.
In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to 300 people and $75 million in revenue.
Michael Girdley is an entrepreneur and content creator who has a holding company of 12 businesses that do $100m in annual revenue. Michael is an EOS expert, having read T...
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June 25, 2025 • 13 mins
Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do that brings out the best version of yourself. Follow this super easy, super quick 3-step process to find your own zone of genius.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair ...
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June 23, 2025 • 35 mins
Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth.
Original essay: https://www.lennysnewsletter.com/p/consumer-business...
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June 18, 2025 • 25 mins
In 1995, Charlie Munger gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that can lead to bad decision making & bad outcomes. Today, Alex shares his 13 favorite & provide examples of how they impact your abilities and success as an entrepreneur.
Link to the original speech: https://fs.blog/great-talks/psychology-human-misjudgment/
Link to Poor Charlie’s Almanack: https...
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June 16, 2025 • 15 mins
On this episode of Founder’s Journal, I teach you how to crush a quarterly meeting.
V/TO: https://www.eosworldwide.com/blog/whats-in-your-v-to
Rocks 101: https://www.eosworldwide.com/blog/creating-the-best-rocks
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.co...
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June 11, 2025 • 24 mins
Today I share my experiences with imposter syndrome and some techniques I use to cope with it.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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June 9, 2025 • 16 mins
Let’s face it…most meetings suck.
Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time. So what can be done?
Alex Lieberman has 7 important lessons to keep your meetings under control. By incorporating these lessons, you’ll know when a meeting is needed or not (Hint: most of the time, it’s not).
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Chec...
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June 4, 2025 • 25 mins
Alex hands the mic to Josh Reeves, co-founder & CEO of Gusto. Josh walks us through major milestones in the first 12 months of building a multibillion dollar people platform.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
•...
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June 2, 2025 • 23 mins
Alex does a Founder's Journal variety show, covering some of his favorite topics from the week:
- Building one company vs. many
- The power of channel partnerships
- Pet psychics exist?
- AI audio business idea
- Great product thinking
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distr...
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May 28, 2025 • 17 mins
Alex talks about raising a preseed round for Distro & some takeaways from the process thus far.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your...
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May 27, 2025 • 14 mins
Alex talks about his startup heroes and why they've changed over time.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphon...
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May 21, 2025 • 12 mins
Alex tells the story of a wrecking ball he recently hired. What a wrecking ball is, why they're so valuable, and what it looks like in practice.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.link...
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May 19, 2025 • 19 mins
Alex shares his thoughts on quitting your business & how he thought about it while building Morning Brew.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more ...
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May 14, 2025 • 24 mins
Alex takes you through his 7 tips for pitching early stage investors on a preseed round.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad cho...
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May 12, 2025 • 21 mins
Alex talks about why agencies are underrated especially in the age of AI. He shares why agencies are considered unsexy (relative to software businesses) & why that's about to change.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessba...
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May 7, 2025 • 13 mins
Alex walks you through his new, 5-step process for interviewing potential employees & how he's using AI to improve his approach.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex...
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May 5, 2025 • 23 mins
Alex breaks down the different levels of motivation for entrepreneurs. He shares what motivated him early in his journey (while building Morning Brew) and what motivates him today.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbari...
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April 30, 2025 • 20 mins
Alex walks you through his process for building an employee influencer program.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
—
Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit...
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April 28, 2025 • 19 mins
Alex breaks down seedstrapping. What it is, why it's in vogue, what the internet thinks, and how you should think about it in the context of your business.
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Show Notes:
(0:00) A note from our sponsor
(4:26) Intro to seedstrapping
(6:20) Why seedstrapping is in vogue
(9:15) Founder take on seedstrapping
(12:40) VCs views on seedstrapping
(14:00) My take on seedstrapping
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Thanks to our presenting sponsor, Gusto. Head to ...
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April 23, 2025 • 13 mins
Alex pitches you on Codex, his AI prompt database idea. He gives you the elevator pitch & likely questions a venture investor would have.
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Show Notes:
(0:00) A note from our sponsor
(2:28) Welcome back to Founder’s Journal
(4:00) What is Codex?
(4:20) Two truths in prompting
(6:05) Elevator pitch
(8:50) Biggest investor questions
(13:05) Conclusion
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Ou...
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