Creating an Impact Through Podcasting

Creating an Impact Through Podcasting Tune in as Chantal and Guin share foundational tips for how to create an impact through podcasting.   Links mentioned in the episode:

• Get Your FREE Human Design Chart at: https://www.mybodygraph.com/free-bodygraph
• Check to see if your podcast name is taken at: www.namecheckr.com
• Submit questions by October 3rd at midnight to win a 30-Day All Access Pass into the Create a Life You Love Membership at: thecalylpodcast.com/100
• Apply today for the Create a Life You Love Membership: https://createalifeyoulovecoaching.com/membership/
• Quickly and easily leave a review from any device at: RateThisPodcast.com/calyl

  If you would like to dive deeper into any of these topics, please reach out to Guin and/or Chantal via DM's or schedule a 30-minute complimentary call at:

• Guin White: 
  tips from top experts who help coaches thrive in their life and their business and so much more.
  
  (00:25):
  So if you're ready to create a business and a life of impact that you love,
  let's get started.
  Hello?
  Hello.
  So good to see you all.
  Hey Gwen,
  good to see you too.
  It's great to see you to tell.
  Yes,
  welcome.
  
  (00:45):
  So we're so excited that you're here with us on today's episode of the cradle.
  I feel a podcast.
  I am one of your hosts,
  Chantelle cox,
  I'm an author,
  speaker transformation.
  You're a coach and certified life purpose coach who save purpose driven coaches from feeling stuck and frustrated so that you can get off the hamster wheel and make the aligned impact that you're destined for without overwhelm and burnout Nice and I am Gwen White,
  
  (01:10):
  I am a quantum human design specialist and certified virtual coach by reading your energetic blueprint,
  I provide a reliable process and simple strategies to help you get massive traction on your most important work in life in relationships and in business.
  So you go from frustrated to free and every day you feel excited,
  
  (01:31):
  empowered and engage and just quickly,
  I have to give a shout out to our sponsor to create a life,
  you love membership.
  It's an exclusive community of passionate purpose driven coaches who are partnering up in powerful ways to increase their knowledge momentum and impact.
  So for more information and to apply,
  
  (01:54):
  we would love for you to check out,
  create a life,
  You love coaching dot com forward slash membership today.
  Absolutely.
  And if you are new to us in this format,
  you are joining us live,
  this is being streamed onto facebook linkedin,
  Youtube,
  all using re stream and so feel free to share comments and questions in the chat and if you're watching on facebook,
  
  (02:20):
  if you would please be sure to allow permissions at chat dot re stream dot io forces facebook,
  then that will make it so that we can see your comments and if by some chance we miss your comments,
  we will read them later and get back to you and if you are listening on a podcast or not live,
  just still comment or DM s and we will answer any questions that you may have.
  
  (02:44):
  Okay,
  okay,
  I'm so excited when um to kind of model this um exciting real life moment in a podcast and coaching business right?
  So um you may be here because you are wanting to hear from the amazing dr pooja Agarwal Well um,
  
  (03:09):
  she unfortunately is being impacted right now by the hurricane weather and so we are sending really all our love and support to anybody being impacted there and we are going to work with her and get her rescheduled here in the next several weeks,
  so stay tuned for that and yes,
  
  (03:29):
  yeah,
  we absolutely um understand her need to bow out this evening.
  Um lots of rescheduling going on these days,
  so yeah,
  um and yeah,
  we definitely want everyone to be safe and um sending out our absolute best vibes,
  
  (03:51):
  um stay healthy and safe out there.
  Absolutely,
  and so in lieu of that,
  we quickly came together and pivoted as hopefully you all are very familiar with wherever you're at in your life,
  your coaching business,
  
  (04:12):
  things like this happen and so you look at it with a smile and you overcome the challenge and you have fun with it.
  And so um when do you want to tell them a little bit about what we decided to do tonight?
  Absolutely,
  So we are giving you a peek behind the curtain and we're gonna share some content from one of the recent master classes that we offered in the create a life,
  
  (04:35):
  You love membership.
  It's actually um from part one of a series,
  creating an impact through podcasting.
  Yeah,
  so tell us more about this,
  This is actually a masterclass that chantal um is offering to our members,
  so I'd love to hear from you chantal about um what we're gonna do tonight.
  
  (04:58):
  Yeah.
  As members join the membership,
  they fill out kind of a welcome form and share with us,
  like where they're at what they're hoping to gain skills that align skills that they'd like to know more about and consistently every single one of our members as they joined said that podcasting was some part of their aligned vision for their business and how they wanted to create an impact and so,
  
  (05:23):
  you know,
  I have a podcast and now co hosting the podcast and she has some experience too uh from previously,
  and so we just thought,
  well why not?
  So we threw together where I'm doing every month,
  a part of a podcasting um,
  series,
  and so we're gonna share part one with you today and then just also bragging on when she did the same thing for,
  
  (05:49):
  they said productivity and focus was a big thing,
  so she's doing master class series on that and then several people joined because of their interest in Gwen's expertise and human design.
  So there's a monthly master class on that.
  So really this is,
  you know,
  just us serving the members,
  it's a membership designed by the Members for the members and everything goes into that into what they need.
  
  (06:13):
  So with all that being said,
  um we are adding a special twist that wasn't part of the master class content.
  Do you want to talk about that?
  Yes,
  so,
  um as a special bonus,
  I'll be bringing in how your human design type can help you if you can help give you clarity um,
  
  (06:36):
  on things like your vision,
  your niche and particularly related to your online business and podcasting.
  Yeah,
  okay,
  so I am going to for the first time ever try to share my screen and re stream and we're going to pray to the tech gods that everything works out.
  
  (06:57):
  Okay.
  Exactly,
  Mercury in retrograde is affecting everyone.
  So keep all fingers crossed.
  Yes.
  And of course it's wanting something weird,
  um some type of permission take your time.
  
  (07:21):
  Absolutely.
  And of course,
  in the meantime,
  um for anyone who is interested in following along with the human design aspects and you don't have a human design chart,
  I would encourage you to run over to my body graph dot com forward slash free dash body graph and grab your,
  
  (07:50):
  grab your human design chart so you can follow along if you so choose.
  I love it.
  Is it here?
  Alright,
  let me see if it'll let me present.
  Okay,
  can you see that?
  All good?
  Okay,
  thank you guys so much for rolling with us today.
  
  (08:13):
  Okay,
  so creating an impact through podcasting.
  We really wanted part one to be really kind of the big picture and thinking like mapping out,
  what is it that you really want from this podcast,
  why are you wanting to do it?
  How are you wanting to do it instead of just taking someone else's like cookie cutter?
  
  (08:33):
  Well this is how so and so did their,
  so that's how I have to do mine.
  Um that will work a little bit for you.
  It's good to like emulate things that are working that are aligned,
  but we don't want you to feel like you have to adopt something that doesn't feel right to you.
  So that's what we're gonna do together here.
  And so any needed materials that you might want to grab real quick is a paper and pencil for notes and any time you're learning something new,
  
  (09:01):
  you really want to come at it with an open mind because maybe even you're thinking,
  well I already have a podcast,
  like I don't need to hear this,
  but there might be something that either we share or a way that it shared or a question that someone asked um that opens up or unlock something inside of you.
  So just be open mind ready to learn and always,
  
  (09:23):
  always,
  always we promote self compassion because as we're learning new things,
  um it's easy to get all those negative,
  automatic negative thoughts and so we want to come at it with compassion.
  So if something comes up like well this is too hard um then come at it.
  Well,
  I just don't know how to do it yet um and find things come at it like very curiously,
  
  (09:47):
  like that's interesting that that was the internal thought,
  like because that's something that we can dig into and remove that block,
  whether it's in podcasting or anything else.
  Alright,
  so one of the big things that is so important is knowing your why.
  And now while this isn't necessarily your like deep emotional why for your big hairy audacious goal,
  
  (10:12):
  why are you wanting to podcast?
  Because anyone who has ever done a podcast will tell you it is not quick,
  is not simple,
  like there is time that gets put into it.
  So you have to kind of know what you're wanting to accomplish from it and why you're wanting to do it.
  So some popular ideas are you want to create some evergreen content podcasting is great because once you upload it and it's out there,
  
  (10:39):
  it's out there and people can find you and then binge watch on all your previous episodes and you're not having to re create that content all the time.
  And as somebody asks you a question like in three months,
  if a non member asks for,
  how do I start a podcast,
  we're going to share this link to this episode with them,
  right,
  Another great thing that podcasting can do is it can generate leads,
  
  (11:03):
  so people start following you and then eventually people want to work with you.
  It can build your authority and it's a great way to learn new skills.
  It will push you,
  which is a lot of fun and it's an amazing way to share your knowledge.
  Um the world is out there,
  you've learnt lessons and why not package it up and share it in an easy to listen to format that can help other people and most importantly,
  
  (11:33):
  it's a great way to make an impact indeed,
  one second,
  Okay,
  and at any point,
  go ahead and you just jump on in.
  Absolutely.
  Yeah,
  I was actually just thinking as you were talking about that,
  
  (11:56):
  um for anyone who is um nervous about um kind of speaking or presenting podcasting,
  particularly when you have a co host or guests can be a really great way to build those skills and um highly encourage anyone who's wanting to do more presentations um,
  
  (12:24):
  to offer a webinar,
  podcasting offers a really great casual kind of fun platform to really find your voice.
  Absolutely.
  And so speaking of that when you're thinking about,
  okay,
  so I know I want to start a podcast.
  I know what I'm hoping to accomplish with the podcast.
  
  (12:47):
  There's so many styles that you can think through.
  Uh so those of you familiar with the cradle,
  I feel a podcast.
  They are primarily interview style.
  Um so you could do an interview style like that,
  you could do solo episodes or you can do a mixture and we do have some solo episodes and then the bulk our interview episodes.
  
  (13:08):
  Um,
  but so you get to kind of play with that ratio and then do you want your episodes fully scripted?
  Um as in like word for word,
  you are reading exactly what you want to say.
  Do you want to partially scripted?
  Maybe that looks like a couple of bullet points to help you not stray and go down all the rabbit holes.
  
  (13:29):
  Um or do you want it not scripted at all?
  You just want to hit record and just speak from the heart or anywhere in between and depending on your type of podcast.
  Um so this is more of like sharing information,
  highlighting other people's expertise,
  things like that.
  So we do partially scripted.
  Um whereas if you really had a passion for starting a podcast that was,
  
  (13:54):
  you know,
  like fiction storytelling,
  then you maybe are writing that dialogue in advance and just straight reading it.
  So really think about how that fits in with your vision.
  And then you could do a solo or you could bring in a co host.
  Like I've done now for season four with adding Gwyn to the mix.
  
  (14:14):
  And that makes it,
  especially if you're a collaborative person.
  It makes it a lot more fun to say.
  Yeah,
  it can take a little bit of pressure off of you as the host when you bring in someone to be a sidekick.
  Um and yeah,
  I think it's a lot of fun to share space and share energy.
  
  (14:39):
  Absolutely.
  And then another big option that you want to decide between is do you want to incorporate video or do you want it to be audio only?
  And again,
  it goes back to your why your purposes behind wanting to start a podcast.
  So when I was starting a podcast,
  I had several reasons and one was I wanted there to be consistent value provided in the free facebook group,
  
  (15:08):
  create a life you love community.
  I wanted to build that community and so to do a facebook live with no video doesn't make sense.
  And then in my head to have this video and then not share it anywhere.
  Didn't make sense.
  So mine has video and audio and there are certain um platforms that allow video and audio and then there are some where it's just streaming the audio part and you can't see the video and like if you're listening on apple podcast,
  
  (15:36):
  if you look up at your phone and there's a video it will show you the video.
  But if you're out walking listening to a podcast,
  you're not necessarily looking at the video,
  but it's there if you want to look at and see what the people you are learning from look like and add that little bit of personal touch.
  Also,
  even by just recording the video,
  even if you don't use it formally,
  
  (15:59):
  it is a great way to repurpose some content and promote little clips um from the episode as it gets dropped and you're promoting it.
  And if you are doing any type of collaboration with a co host or an interview guest,
  I would recommend that you can at least see each other.
  So you can read off each other's body language.
  Even if you choose not to share that video with the audience.
  
  (16:22):
  Absolutely,
  yeah,
  I immediately am thinking of all of the different kind of human design aspects as we talk about,
  um scripted versus non scripted or partially.
  I think the manifested types are more likely to probably jump in and do non scripted um where it might be more helpful for um someone with an undefined throat center,
  
  (16:49):
  um no matter what their type to have some structure,
  um whether it be partially or fully scripted.
  So just a little input there from the human design side of things,
  I love that.
  And as I am learning,
  I'm like thinking back,
  I'm like,
  I'm pretty sure my throat center is open,
  that makes so much sense.
  
  (17:10):
  I like the structure and the partially scripted.
  Um and again,
  I think Gwen talked about it before,
  but if you're like,
  what are they talking about?
  You can go to that website,
  Gwen shared um to find out your type and then she does some amazing things within the membership and brings that into the coaching style.
  
  (17:31):
  So it's been really fun.
  Absolutely,
  yeah.
  Human design,
  just in case you um don't know,
  human design is essentially um like a self illusory system,
  It's a system um based on um some ancient technologies and modern sciences and it really gives you energetically speaking like the clearest um idea,
  
  (18:01):
  the clearest viewpoint of exactly who you are and each and every person,
  unlike a lot of um similar systems where you're,
  you're looking at personality types or instagram Um each and every human design chart um is completely 100% unique to the individual and so,
  
  (18:25):
  um,
  yeah,
  it's a really incredible way to take a look at who you are and what you're really,
  really good at.
  I love it.
  Um okay,
  so then thinking about with your podcast that maybe you want to start or maybe on some um part of your process of starting it or running it,
  
  (18:52):
  you want to think about the frequency and I always advise to have kind of like,
  you're starting your baseline goal and then your short and long term goal as well.
  For example,
  If you're just getting started,
  things are going to take you longer as you're learning the learning curve,
  if you're still in your 9-5 job,
  if you're a solo preneurs,
  
  (19:13):
  um different impacts and factors think about how much time per day or week or month do I have to invest in this podcasting adventure right now in my current reality and start there and feel good about it.
  So maybe you want to end up doing a twice a week podcast and you're like,
  you know what,
  right now,
  I can do every other week,
  
  (19:33):
  awesome do every other week because if you force yourself to start at that twice a week podcast,
  if you are not ready for that.
  Um,
  what's gonna happen is you're gonna do like two and then you're gonna quit and then say,
  well podcasting didn't work for me or I tried that once and you know,
  I didn't like it.
  So set yourself up for success and be realistic with yourself of this is where I'm at,
  
  (19:57):
  let me get my feet wet and then say I'm gonna do this for one month,
  two months,
  whatever feels right in a line to you and then say,
  and then I'm going to add up to here and then I'm gonna add up to here and work towards that long term goal.
  You want to know where you're going,
  um you don't want to get stuck in,
  you know,
  
  (20:19):
  whatever,
  once a month type podcast because then you're not going to really build the momentum that's going to help you make the impact that you want,
  but if that's where you need to start,
  then start there and if you're not doing them live,
  you could record one a month,
  get three or four of them,
  schedule them and you know,
  kind of batch it out and then be working ahead instead of Behind.
  
  (20:40):
  So there's some different things like that that would be happy to talk to you more in depth about for your specific situation?
  Um and then you can also think about,
  do you want to use seasons or do you just start and you keep going consistently or do you want to have different themes?
  So for me looking at my life,
  
  (21:00):
  I'm still in the public education world,
  there are parts of my school year that are very,
  very busy or if I'm starting a new position,
  I know,
  hey,
  I need to be my best in this position,
  that's my priority right now is learning this,
  so I'm going to pause the podcast for a couple of months,
  so we ended season three back in like,
  
  (21:21):
  I don't know,
  may,
  and then we picked up in september,
  I needed those months because I had a lot of travel scheduled,
  a lot of relaxing,
  a lot of adventuring and things like that,
  whereas in the past it was due to,
  I was looking up at my workload being like,
  this isn't gonna go well,
  I'm going to end up in the loony bin if I try and push myself like this and it's not good for anybody,
  
  (21:44):
  so you get to decide what,
  how and why that looks for you,
  absolutely energetic,
  sustainability should definitely be a priority.
  And then also,
  yeah,
  being realistic with your commitments,
  um how,
  you know,
  productive can you be and depending on,
  
  (22:05):
  you know,
  all of the aspects and factors that you've talked about,
  you know,
  what kind of um podcast are you going to be doing?
  Will you have someone helping you uh co hosting with you etcetera?
  Yeah,
  that's really going to affect how often obviously you're able to um you know,
  
  (22:26):
  to post and,
  and then,
  like you were saying if you,
  if it's just you solo,
  um you know,
  you could probably put together several episodes at one time um again,
  depending on kind of your energy levels,
  I think immediately um where human design is concerned,
  
  (22:49):
  you know,
  somebody who has a generator manifesting generator type,
  which are,
  you know,
  a 70% of the population,
  you know,
  having um you're likely going to have the energy that you need um kind of regularly and sustained,
  so you know,
  whether you record live or whether you batch them um or whether you're picking up particular day of the week or particularly the day of the month,
  
  (23:19):
  if you're doing,
  you know,
  bi weekly or monthly podcasting,
  you know,
  that's probably going to be really um something that you can do and maintain,
  but you know,
  for someone like a manifest or projector or reflector type,
  you know,
  they really do have to be keenly aware of their energy and particularly if they are solo podcasters,
  
  (23:43):
  you know,
  and not basking in the energy of a generator or manifesting generator,
  they really have to consider um that um that schedule and how they're going to um capture the view,
  worship,
  they,
  you know,
  are going after,
  make sure that they reach the goals that they're looking to reach,
  
  (24:07):
  but also very importantly,
  making sure that they're minding their energy levels because they don't have the um sustainable life force energy that a generator or manifesting generator has,
  um they're gonna,
  you know,
  have more kind of burst of energy,
  particularly in the case of a manifest er and then of course,
  
  (24:30):
  you know,
  with um reflector or a projector,
  you know,
  seasonal podcasting actually seems really cool and doing,
  you know,
  maybe even a shorter form of podcasting.
  Micro podcasting um comes to mind.
  So yeah,
  there are so many different aspects and ideas and um considerations.
  
  (24:56):
  Absolutely,
  I love that micro podcasting,
  it sounds cute,
  exactly know more about how to do that.
  Yeah,
  it's sort of gaining steam.
  So yeah,
  I think micro podcasting um you know,
  it's like 10 minutes or less and there are even um micro podcasting platforms where you literally have 90 seconds or less to post your content.
  
  (25:26):
  So yeah,
  that you know,
  is also when you think about getting started in podcasting,
  micro podcasting might be a really fun,
  easy and maybe less intimidating way to approach um podcasting for any human design type.
  Absolutes,
  I would definitely need some notes to keep it in 90 seconds.
  
  (25:49):
  Oh my gosh,
  absolutely.
  Oh well how beautifully does that tie into our next slide where we talk about length?
  Um it is when I was doing research to do this um masterclass originally a month or so ago in the membership,
  
  (26:10):
  when I was finding was they were recommending to that it was better to start shorter and then grow longer.
  They said if you are If your audience becomes used to like a 60 minute podcast and then you start cutting it to 30,
  that that's harder for audiences to wrap their head around than to go from 30 to 60.
  
  (26:33):
  That's perfect sense does it?
  Okay good.
  Um and then you want to consider if you are going to edit your podcast um it takes 2 to 3 times per episode link.
  So if you have a 60 minute podcast,
  you're gonna be spending 2 to 3 hours editing it if you choose to edit.
  
  (26:55):
  Um if you know yourself,
  I knew myself that especially back then when I was getting started I had these like perfectionist tendencies and I tried to edit an episode and I'm like if I'm doing this,
  it's never going to get out to see the light of day because it's never going to be perfect enough.
  And so I had to work through that with my coach to say so here's the barrier,
  
  (27:17):
  what are some solutions and so we came up with a much more aligned format for me which was going live and so yeah,
  in my episodes I do say um I am working on it as I say it again and there are coughs and there are dogs barking and it's okay because part of what I'm bringing to the table is that this is authentic,
  
  (27:42):
  this is real life,
  your podcast guest can't show up sometimes,
  like an hour before you're set to go live,
  things happen and I want to be out there and showing that and that's okay,
  you can work with that,
  we're not looking for perfection.
  So It just depends on the style of podcasts that you want and take that or leave it for how that works for your style.
  
  (28:09):
  And also found out that the average episode length is 38 minutes and that's because it's the average time of us worker commutes.
  So that's something to keep in mind.
  Um Speaking of the micro podcasting,
  I know like john lee Dumas does,
  he drops an episode a day and they're teeny tiny,
  maybe about 10 minutes.
  
  (28:29):
  I don't know for sure.
  Uh do you know Gwen,
  have you ever listened to his?
  You know,
  that sounds about right there,
  probably 15 minutes or under.
  Um you know,
  in that 10 to 15 minute length,
  particularly if you're doing daily drops,
  you know,
  it does make sense that the link be shorter.
  It's really interesting.
  
  (28:50):
  We're talking about commutes of course,
  people,
  you know,
  embrace podcasting on their commuting um time,
  but here's something I've read recently more and more people are listening and taking in podcasting content while they're doing housework.
  So yeah,
  that's become a thing.
  
  (29:11):
  So yeah,
  I think about how long it takes for someone to vacuum the floor clean the kitchen or whatever.
  Um Obviously those people are very likely not doing,
  you know,
  not watching a video,
  they're very likely listening to an audio podcast.
  So there you go.
  
  (29:32):
  Even if you're doing a video podcast,
  its really invaluable that you have um your podcast available on the audio platforms as well,
  where whether it be um Apple ipod um whatever they're calling themselves these days,
  I guess it's Apple podcasts um or Spotify very likely being kind of the main one.
  
  (29:56):
  Um but yeah,
  the um and length I think of 38 minutes is probably a really great um goal to shoot for somewhere in that Yeah,
  um under an hour,
  but over a half hour,
  absolutely.
  And uh we just did a future part of the same series and the membership last night.
  
  (30:20):
  And one of the pieces of information that stood out in our presentation last night was that 99% of all podcasts in the world are listened to on Apple podcast,
  Spotify and google.
  So you want to be on those three,
  for sure.
  Get on those three directories exactly.
  Unless you happen to have um yeah,
  
  (30:42):
  an audience already um somewhere yeah,
  you're you're most likely to capture new ears and eyes on those platforms.
  Um so yeah,
  um and chantal shared some really invaluable information on how to streamline that process.
  
  (31:03):
  So,
  again,
  um as a solo or a new podcast,
  er you know,
  the platforms are really um important um the technology to help streamline,
  getting all of those um episodes out and of course where human design is concerned obviously,
  
  (31:25):
  um you know,
  if you're a generator or manifesting generator,
  um I think about editing time,
  you know,
  being 2 to 3 times per episode length um for me it would be probably ridiculously longer and it's not necessarily because I'm a perfectionist,
  I am,
  
  (31:45):
  but yeah,
  you know,
  if you um like me are not well versed in video editing particularly and you're doing video podcasting,
  you know,
  getting used to your workflow can take you a little time to kind of ramp up,
  so there again um as uh you know,
  
  (32:06):
  um from a human design perspective,
  if you're a non energy type meaning if you're a manifest er a projector or a reflector um finding help out there,
  whether it be a virtual assistant or finding someone on fiber who can help you with the editing would be invaluable as well as someone who can help you um get your podcast out if you're not using a platform that can essentially blast it out to all of the various podcasting um platforms.
  
  (32:43):
  So keeping those,
  those things in mind are really important from a time and energy standpoint.
  Absolutely.
  Um podcasting is a very quickly growing medium,
  There more and more podcasts are released every day and more and more people are listening to podcasts every day,
  so it is definitely a growing um world and people are noticing that wow editing is a big thing,
  
  (33:14):
  wow,
  getting it out there promoting it,
  writing the show notes every little tiny aspect of podcasting that exist,
  there is someone you can delegate that to,
  that's all part of building a team and kind of figuring that out as you're ready.
  Exactly,
  yeah.
  Very important.
  Yes.
  
  (33:36):
  Okay so then you want to also think about your audience um who are you wanting to listen to your podcast?
  Who are you trying to impact to your podcast?
  Think about what podcasts are they already listening to because I mean you could go listen to a few of them and start asking yourself,
  wow,
  
  (33:56):
  they did this,
  that's really cool,
  I like how they did that.
  Here's how I could add my own twist or huh?
  I noticed they never do this and that would be really cool.
  You could find like a gap in the market place and be the one to fill that um and just start to think,
  you know ask yourself all the questions that we've kind of covered.
  How often are they releasing,
  how long are their episodes do they have guests?
  
  (34:17):
  Is it solo?
  Like what is it that's working for the people you're trying to attract already and how can you build on that in a way that aligns with you and then Yeah.
  And what topics is your audience interested in and there are lots of things that people in my audience are probably interested in will throw one out there like gardening because I know paige talked about that when she was a guest and I don't know anything about gardening nor do I want to spend time learning about gardening.
  
  (34:49):
  So I'm not gonna tell other than right now in this very moment,
  I'm not going to talk about gardening on my podcast.
  Exactly,
  yeah.
  Um it would be very out of the ordinary for the creative life,
  you love podcast to be Yeah um sharing about gardening unless gardening had to do with yeah creating the life you love and tying very like specifically into that,
  
  (35:16):
  so you have to be you know topically sensitive um and staying on kind of topic is really,
  really important um but you also have to think about the longevity of your content and and you know the topic that you're podcasting about,
  like does it have a limited lifespan or you know,
  
  (35:39):
  can you talk about,
  you know like let's you know,
  say you start a paranormal blog,
  you know,
  there are probably endless things you can talk about.
  Um but yeah,
  if you're reading stories,
  you know,
  you're gonna have to make sure that you constantly have,
  you know,
  a pipeline of stories that either you create or that you're reading and that you have um you know the rights to share on your platform.
  
  (36:10):
  So yeah,
  those are all things that you have to kind of consider and then your interest level,
  like you were saying it really does need to be something that lights you up,
  which frankly when it comes to human design um every single type,
  
  (36:30):
  when we talk about um human design types and the strategies that go along with them,
  I eat the way you know that you're most aligned to operate out in the world doing the things and sharing the things that light you up are totally in alignment with every single human design type.
  
  (36:55):
  So those are great tips period for everyone.
  I love that.
  Yes.
  Um the other thing to just hit on real quick is sometimes we start building a business and we're like this is our avatar and then we really want to launch a podcast and it might be a different avatar,
  
  (37:20):
  it might be the same,
  it might be different to think that through and then go through all these questions on what is the avatar that you're actually wanting to impact your podcast?
  What are they already listening to?
  What are they interested in?
  What is it that lights you up about that topic and kind of know to in your big business plan.
  
  (37:41):
  If they're not the same,
  how can you align it so that you're building momentum and it's working for you um you're not spinning your wheels in two different directions and those are all great things to work through with a business coach which can be done in our membership or lots of other places out there,
  if you already have access to somebody um that can help you process through that.
  
  (38:05):
  Exactly.
  Mhm.
  And then for your name,
  you want it to be memorable?
  Um you want it to be similar to your business or brand.
  The recommendation that I uh learned about when I was researching is unless you are a big name person and people already know you like unless you're already a celebrity and famous you probably don't want your name in it.
  
  (38:32):
  You want it to be more representative of what podcast is about.
  So if you're Oprah entry you can have the Oprah Winfrey podcast but to just start a Chantelle cox podcast that doesn't really tell anybody or pique their interest.
  Um unless they already know me.
  Like I think my mom would listen to the Chantelle cox podcast but other than that I don't know that anybody would be here right now.
  
  (38:59):
  Yeah that's a great point chantel.
  So yeah whether it be something related to the topic at hand um or yeah the you know brand that you operate under your business etcetera.
  And I love the idea of making sure you research this.
  
  (39:23):
  Yeah you can go do it name checker dot com and notice um in checker there's no e just go straight to the are so name checker dot com.
  Yeah.
  Um there you can put in ideas you have for book titles,
  website names,
  podcast titles,
  any type of thing.
  And it's gonna pull up if that's already being used somewhere.
  
  (39:45):
  If something similar is being used somewhere.
  So it's a great market research tool and a way to make sure that you're not um investing all the time into building a brand that somebody else has already maybe already trademarked and then is later gonna come after illegally and um cause more headaches than you would like to deal with.
  So name checker dot com and incorporating S.
  
  (40:07):
  C.
  O.
  C.
  Words.
  So those keywords in your title,
  in your podcast description,
  in your episode titles,
  your episode description.
  Those are going to help them come up when people are googling.
  Um So someone is googling how to start a podcast,
  they might come across this podcast and if that is you welcome to the creative life,
  
  (40:27):
  You love coaching show.
  Exactly.
  Okay then we dove just a little bit into equipment and some considerations would be your current budget,
  your goals and your experience with podcasting.
  Um trying not to get back on my huge soapbox with how the coaching industry is like a little broken right now.
  
  (40:52):
  Um but do not feel like you need to go out and buy an expensive whole like webcam and microphone and lights and wait till they all get there and watch all these tutorials on how to use them and you get it set up and then you record two episodes and you're like I hate this,
  this is not fun like I thought it would be.
  
  (41:12):
  And now what do you do with all that equipment and all that money and all that time.
  So really start small if you can guest on some other podcasts first that would be great.
  Um to even see do I like the part that you see as a guest and then um there are some mics out there that are very affordable.
  
  (41:34):
  Um we talked about the Audio Technica um on last night's master class and the membership,
  that's a very popular one and somehow both Gwen and I own one of those very popular.
  Okay.
  And then um what's,
  what's shown there in that image on the screen,
  
  (41:57):
  I believe it looks like a Blue Yeti and that is what I am personally using right now as we speak and that is no longer the recommended podcasting microphone.
  Um the audio Technica is more recommended,
  especially especially for beginning podcasters than the Blue Yeti and it's cheaper.
  
  (42:19):
  So keep that in mind.
  Exactly,
  and the reason is because the Blue Yeti,
  while it is a fantastic mike,
  it can be a little um challenging to set up.
  It has a lot of different settings and knobs and I personally know some people who have gotten into podcasting who talked about and these are very like technically savvy people who,
  
  (42:46):
  who got the Blue Yeti and had the most challenging time getting the settings right.
  I know yours sounds amazing,
  but yeah,
  I've definitely,
  yeah,
  seen the other side of it,
  chantal where it can be,
  you know,
  a little tricky.
  So what's nice about the audio Technica mix um particularly the ones that are most recommended,
  
  (43:13):
  I think Mines and a t um 2005.
  Um,
  I think there was another one that you had recommended,
  but they literally,
  exactly,
  yeah,
  say that one again,
  I believe it's a tr 2100,
  I'd have to look back at my amazon shopping list from 2020.
  
  (43:34):
  But yeah,
  what's nice about these is they are literally plug in play.
  So again,
  um from a human design standpoint for those people who um you know,
  need the simplicity of a plug and play the manifest Urz in particular,
  you know,
  don't necessarily want to be um joking around with,
  
  (43:57):
  you know,
  a piece of equipment that they have to completely um play with and tweak.
  Um but then there are those,
  you know,
  those of us who,
  you know,
  manifesting generators,
  generators in particular might be great candidates for that blue yeti might,
  but I think everybody else um the Audio Technica plug and play or even,
  
  (44:21):
  you know,
  you can even start with,
  you know,
  a headset mic.
  Um you know,
  if you have a good high quality headset that has a good mic,
  you can use that as well.
  Um it's not uncommon to to see podcasters with a big head set on.
  Um so you know,
  
  (44:41):
  if you happen to have a headset that has a built in mic,
  give it a try and,
  you know,
  you can even test it by making some recordings on your,
  you know,
  laptop or your phone and playing them back and you know,
  getting feedback.
  Um you know,
  from people who,
  you know um,
  who love you,
  
  (45:02):
  who will be honest with you would say,
  you know what the sound isn't so great or hey,
  that actually sounds really good.
  You could probably just run with that.
  So yeah,
  obviously the,
  um,
  simpler your path is to getting started,
  I think the better.
  But obviously you clearly as you grow and get into it,
  
  (45:22):
  um,
  upgrading your equipment can not only be a good idea,
  but fun.
  Absolutely.
  Um,
  so some kind of like hardware to be aware of that you might need as you are building your podcast is honestly,
  there are some people that start the podcast on their phone and it's just fine.
  
  (45:46):
  Okay,
  so don't let that be something that deters you of like,
  well I start a podcast someday,
  but no,
  you have a phone,
  you could start now.
  Don't let that be an excuse,
  right?
  Some considerations would be to have some type of stand or something or even just like put it up on books and so that it's by your um face and so that you can keep a consistent kind of distance between your mouth and the mic.
  
  (46:20):
  So you're not waving your hands like this and the person's only hearing your voice go in and out and closer and things because that will be annoying to your listener.
  Yeah.
  And when I'm talking with my hands,
  I frequently like end up bumping things and so that is going to turn off a listener if they're listening and they're like,
  
  (46:44):
  wow,
  this is such value,
  Who is this person,
  wow,
  I want to learn so much more,
  and then it's constantly getting like,
  shuffled and ruffled and bumped.
  They're gonna be like,
  yeah,
  next,
  what's the next podcast?
  Yeah,
  I wish I could hear what this person was saying because I'm really interested in this.
  
  (47:04):
  However,
  moving on,
  right,
  I think we've already talked a lot about the microphone and this image here.
  You can see that this setup has what's called a shock mount,
  that's the big arm.
  That helps.
  So that,
  like,
  if you're typing on your desk or clicking my your mouse or your phone vibrates or something,
  
  (47:26):
  or you bump your desk,
  it helps um Soak up some of that,
  Like,
  there's just like little rubber bands in there,
  so it helps absorb that shock.
  The pop filter is great.
  It can look like this on here,
  where it's that um kind of screen,
  but it can also be one of those kind of balls that goes over on top of it.
  
  (47:51):
  Oh,
  perfect.
  Yes,
  the little foam ball.
  Exactly.
  Just a little foam thing that goes over the mic or the pop filter,
  which is yeah,
  kind of the fancier what you see,
  you know when you think of podcasters on in the movies?
  Yeah,
  they're always going to have a pop filter,
  a little screen circle.
  Yeah,
  
  (48:12):
  yeah.
  And their purpose is to help with,
  like when you say words with p like pop filter,
  it helps filter out those PS and ss and tease kind of those um harder sounds and then having headphones is very highly recommended.
  I don't always wear headphones.
  
  (48:32):
  I am wearing ear beds today just because right when we got on it seemed like there was an echo and I was like we have enough issues,
  I'm just putting in ear buds um and the reason it's recommended is so that you can um so your mic isn't picking up sound from your speaker and creating kind of this echoey effect for your listeners.
  
  (48:55):
  And then another reason depending on how you set up the settings,
  you can have it so that you're hearing your own voice and then you kind of notice when you turn to the side and you're talking and your voice is quieter so you can kind of self correct and self monitor as you are recording the mixer here is very fancy,
  
  (49:18):
  don't ask me how to use it,
  but a lot of podcasters have them.
  I like the plug in play of I stick my USB into my computer and off I go and then a computer um is kind of a basic essential but not so essential that you can't do it if you don't have one because like we said earlier you can start with your phone and your phone alone if you are Yeah if you are doing video camera and lighting is helpful.
  
  (49:46):
  Um,
  but you can also record during the day and stand in front of a window.
  Voila,
  there's some lighting and you can use your cameras on your iphones are not just iphones,
  but cameras on smartphones these days are very good.
  And so you don't have to go buy a webcam immediately practice with it.
  
  (50:06):
  Use that and then grow unless you already have a webcam,
  then use it.
  The built in webcams on your laptops aren't typically that great,
  but they're good enough to get you started.
  That's what I use and love it.
  And it depends on your purpose to like we're providing value.
  
  (50:28):
  We want people to see us like we're not doing makeup tutorials.
  Exactly.
  That would obviously would make it next week.
  Just that stuff.
  Yeah,
  we're not getting out of here.
  No.
  
  (50:48):
  Um,
  so that was kind of the hardware,
  the physical stuff that you can see and touch.
  The software is what's more like the programming that's on your laptop or computer.
  Uh sorry,
  laptop computer,
  phone.
  So you need some type of um,
  software that will record your audio and or video away to edit it if you are doing editing.
  
  (51:14):
  And then you will also need a podcast host such as bud sprout po'd being lives in anchor.
  There's several out there.
  Um,
  and again,
  that was kind of all of the content we did last night in the membership.
  So we would invite you to come check out the membership and dig deeper into this um series with us if that is something that appeals to you?
  
  (51:39):
  And there are Softwares that will translate transcribe for you so they take the words and put them in text and then that can help with your show notes and your S.
  C.
  O.
  And there's all kinds of reasons to do transcripts even though the cradle,
  I feel a podcast does not currently access that feature.
  
  (51:59):
  Exactly.
  Well and there there are actually yeah you know there are software applications that will do your transcripts for you too.
  So or you can actually find people on fiber um or you know similar platforms who if you if transcript ng is really important for you.
  
  (52:20):
  Um those things can be delegated out or you know ai is a beautiful thing and can handle it for you so.
  Absolutely it's getting easier and easier and more affordable and user friendly.
  So just do some research,
  look at your options and see how you want to proceed with that.
  
  (52:42):
  Um Yeah.
  One of the final things we want to touch on is just really beginning to think about the systems that you're going to need and um that includes the scheduling especially if you have a co host and interview guests.
  You've got to align schedules if you're going live like all those things so when are you gonna record,
  
  (53:03):
  who else needs to be available during that time?
  I think about how you're going to promote it.
  Are you going to have like a weekly um email newsletter or you're gonna have social media posts?
  Are you going to take little um audio grams or video grams and promote episodes on social media?
  Like what does that look like and what systems you need to have in place to do that consistently.
  
  (53:28):
  If you have guests having some type of guest application system that they fill it out and then you're able to approve it and then they get the scheduling link and they can pick the schedule and then emails are automated to them so that they know the link to join you on and get reminders and all the things.
  There's so much you can automate but you've got to start thinking through the systems.
  
  (53:51):
  And what kind of systems do you want in place to get reviews?
  Because reviews are like giving a chocolate covered hug to a podcaster.
  True,
  I love that's a perfect description.
  So if you are listening to a podcast including this one,
  um a way to show appreciation that is free is to drop a review um because it really really does truly help them in the algorithms so that they can make a bigger impact.
  
  (54:21):
  And a lot of podcasts are free.
  Like we've got um our membership is sponsoring but that's all in house.
  We're not breaking content for commercials from outside vendors.
  Like we want this to be a free value add for you and to keep doing that,
  not just us,
  but most podcasters out there really thrive and need those reviews to keep it a free platform for you.
  
  (54:48):
  Okay,
  so I'm gonna stop sharing back over here.
  Alright.
  I have not been able to check the chat or anything.
  Do we know,
  did we have any?
  I did not see any messages come in through our chat.
  So um if you know,
  
  (55:12):
  if we did receive some and of course with,
  you know,
  the technical challenges that we're experiencing,
  we may have,
  we will definitely follow up with each and every one of those individually or if you're watching this in replay by all means um you know,
  let us know if you have any questions pop those in um to whatever platform you're on and we will follow up with you individually.
  
  (55:41):
  Absolutely.
  Um D.
  M.
  S.
  Anytime if there's something we can dig deeper with you,
  we both offer complimentary clarity calls,
  we might call them something different,
  but that's something we offer and then we're happy to kind of work with you there and then show if you're needing additional assistance past that to help talk you through what that might look like and yeah and so that kind of concludes um the content but we have some very exciting announcements to sit tight with us for just two more seconds.
  
  (56:14):
  Um Yeah,
  so we would of course um love to know if you um with our little Pop Up and prompt to um podcasting episode,
  what your takeaways are and what value you got from this.
  
  (56:34):
  Um Please do share your feedback and also share the podcast episode.
  Um If anyone,
  you know is getting into podcasting,
  I think this would be a really great one to share um as well,
  we would ask to get that chocolate covered hug in the form of a review.
  
  (56:56):
  So if you'll head over to rate this podcast dot com forward slash C A L.
  Y L.
  Which stands for create the Life you love and shoot us a review.
  We'd love it.
  Um so,
  Chantel,
  tell us what's coming next week.
  
  (57:18):
  Yes,
  so you may have heard because we've started kind of soft promoting it.
  Um next week,
  this time next week we will be wrapping up the 100th episode of the creative life podcast.
  I can't even believe it.
  So exciting.
  Yes.
  So what are we going to be doing?
  
  (57:39):
  We're gonna do something we've never done before,
  so I'm very intrigued by this format and excited to see how it goes.
  Um but it's kind of like a tell all or like ask me anything episode where you get to ask questions and we will answer exactly.
  So how do people ask us questions chantal?
  
  (58:03):
  Well,
  you can submit questions.
  We made a very,
  very simple google form.
  Um so we'll drop the link there and it will be in the show notes,
  but it's basically the Khalil podcast dot com forward slash 100 that's 100,
  like the numbers.
  Um And you can fill out,
  you can put multiple questions on one form,
  
  (58:24):
  you don't have to submit a bunch of different forms.
  There's a space to ask questions that are specifically for me,
  specifically for Gwyn or for either or both of us.
  And so you can divide that up and then as a special thank you for submitting those for every question you submit.
  So if you submit one form with 10 questions,
  
  (58:44):
  you get 10 spaces in a drawing and we will be drawing a winner to get a free 30 day all access pass into the cradle.
  I feel membership.
  So exciting fighting.
  Yes,
  please get your questions in.
  
  (59:05):
  Um as Chantelle was saying,
  um they can be for either of us both of us and they can literally be about anything.
  Obviously um you know,
  we're both coaches,
  um but if you have questions about human design,
  podcasting,
  marketing,
  um our favorite yoga pants are uh chantal's beautiful eyeglass frames where she got them by all means pop your questions into this form and you'll find that of course at the C.
  
  (59:38):
  A.
  L.
  Y.
  L.
  Podcast dot com forward slash 100.
  Get your questions in,
  get them in when they pop into your head,
  you can sit submit this form as many times as you like or submit it once with as many questions as you like.
  And we will be answering as many of your questions as possible.
  
  (01:00:01):
  Um but we,
  you know,
  even if we don't get to your question in the episode,
  you will still get credit for your question um as an entry to when In the 30 day all access pass to the membership,
  which has amazing value to it,
  you're going to get all of the content that's already there as well as everything in the month that you'll be a member.
  
  (01:00:28):
  Um and hopefully you'll stick around and stay on with us um and choose to extend your membership.
  We would love that.
  Absolutely.
  And you'll be able to lock in at that membership price of this time next week,
  Tuesday,
  which is 97 a month.
  Um so if you choose to stay with us,
  you lock in that rate for as long as your membership remains active.
  
  (01:00:50):
  Um real quick a question did come up from Amanda bonham,
  She asks what,
  so software do you recommend?
  So Amanda,
  I am going to make an assumption,
  I hope it's in the right area that you mean,
  like what kind of software to record a podcast I would recommend if you are just getting started use something,
  you know,
  a lot of us have zoom and are used to using zoom and so I would start there um up until recently,
  
  (01:01:19):
  most of my episodes have been recorded on zoom.
  And so you can live stream from zoom,
  you can download the file and you can edit it,
  you can upload it onto the podcasting platform but that's where I would start and then you can grow from there.
  Um and there's lots of options free,
  
  (01:01:39):
  very affordable and then all the way to much more fancy and expensive.
  Exactly,
  exactly.
  Um One other that I might even give a little mention too and that is pO'd being,
  you can actually um podcast.
  So pO'd being is a hosting platform that also gets your podcast episodes.
  
  (01:02:03):
  It distributes all of them out to the various podcast platforms,
  but you can actually go live directly from pod bean dot com.
  Um So check that out as well as a as an alternative option if you don't want to go with zoom because again,
  unless you're paying for zoom,
  
  (01:02:24):
  you do have a limited amount of time,
  you know that you're limited to what,
  40 minutes is that currently the length?
  So yeah um pod bean might be a great alternative and you can get started free with pod bean.
  Yes,
  you can access a lot of their features and try it out for free.
  We um use pod bean uh we don't use that feature because it doesn't go with um it doesn't allow you to stream into a facebook group.
  
  (01:02:54):
  Um but if that's not important to you,
  if you want,
  like I've been interviewed on a podcast through using pod bean.
  Um and it worked out great as a guest and the it was jean teen jean jean tien she's been a guest on my podcast as well.
  She's very happy with that format.
  
  (01:03:14):
  Yeah.
  Great recommendation.
  Okay.
  That answered Amanda's question at least to get started.
  Um Yeah and in the meantime of course we hope everyone enjoyed today's episode and that you all tune in next week when we do our Q.
  
  (01:03:36):
  And A.
  And of course um will do um the giveaway so get questions in um as soon as you can of course I think are we doing a cut off of like I know our next episode is actually we're going to go live on the fourth so we need questions in by when chantal I would say preferably by midnight on the third.
  
  (01:04:05):
  Um but if you get them in by noon on the fourth we'll be able to add those extra questions to the drawing system that we already have set up.
  Perfect,
  Perfect.
  And speaking of,
  can you believe that september is almost over already know No where did we go?
  
  (01:04:29):
  Yeah exactly.
  Um Happy fall everyone.
  Absolutely thank you so much guys and gals everybody um for joining us and we hope we got value out of that and enjoyed how we Took it and pivoted and still showed up and provided value and we hope that you can transfer that some into some area of your life or business and we will see you at the same time,
  
  (01:04:58):
  same place next Tuesday for our 100th episode.
  Oh and yes,
  and we of course will have um dr pooja on at some point in the near future to talk about overwhelm and um and overcoming burnout.
  So we look forward to that as well.
  And we wish her safe passage in the meantime.
  
  (01:05:21):
  And of course,
  anyone else who is um in the path of hurricane in or in any way dealing with um,
  you know,
  dangerous situations or whether our thoughts go out to you.
  Absolutely.
  Alright.
  Everyone enjoy the journey.
  Good night everyone.
  
  (01:05:47):
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